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Traci Sherrod

CETERA INVESTMENT ADVISERS
LA MESA, CA
·CRD# 4321192·25 years experience

Professional Summary

Traci Sherrod, who also goes by Traci Lynn Sherrod, Traci L Tarpy, Traci Lynn Tarpy, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in La Mesa, California and CETERA WEALTH SERVICES, LLC located in Saint Paul, Minnesota. Traci is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2001. Traci has worked at 9 firms and has passed the Series 66, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Traci Lynn Sherrod, Traci L Tarpy, Traci Lynn Tarpy

Blog Corner

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

25 years in the financial services industry

Current & Past Employments

CETERA INVESTMENT ADVISERS LLC·CRD# 105644
RIA
1. La Mesa, CA2. 655 W Broadway 11th Floor, San Diego, CA, 91941
June 29, 2023 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
1. 400 Robert Street North Suite 800, Saint Paul, MN 551012. 2820 Central Avenue, Homewood, AL 352033. San Diego, CA4. 400 1st St S Ste 300, St Cloud, MN 56301
August 21, 2017 - Present
CETERA FINANCIAL SPECIALISTS LLC·CRD# 10358
BD
1. 655 W Broadway 12th Fl, San Diego, CA 921012. La Mesa, CA
April 14, 2026 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
St Cloud, MN
August 21, 2017 - June 29, 2023
GIRARD SECURITIES, INC.·CRD# 18697
RIA
San Diego, CA
May 13, 2013 - November 1, 2017
GIRARD SECURITIES, INC.·CRD# 18697
BD
San Diego, CA
May 7, 2013 - November 1, 2017
FIRST ALLIED ADVISORY SERVICES, INC.·CRD# 137888
RIA
San Diego, CA
June 11, 2012 - May 9, 2013
FIRST ALLIED SECURITIES, INC.·CRD# 32444
RIA
San Diego, CA
August 25, 2009 - July 2, 2012
FIRST ALLIED SECURITIES, INC.·CRD# 32444
BD
San Diego, CA
August 13, 2009 - May 7, 2013
LPL FINANCIAL LLC·CRD# 6413
RIA
San Diego, CA
February 9, 2007 - August 24, 2009
LPL FINANCIAL LLC·CRD# 6413
BD
San Diego, CA
February 9, 2007 - August 24, 2009
CITICORP INVESTMENT SERVICES·CRD# 23988
RIA
San Diego, CA
August 22, 2005 - February 15, 2007
CITICORP INVESTMENT SERVICES·CRD# 23988
BD
San Diego, CA
August 22, 2005 - February 15, 2007
LPL FINANCIAL LLC·CRD# 6413
RIA
San Diego, CA
December 2, 2004 - July 11, 2005
LPL FINANCIAL LLC·CRD# 6413
BD
Fort Mill, SC
October 1, 2003 - July 11, 2005
TD AMERITRADE, INC.·CRD# 7870
BD
Omaha, NE
March 1, 2001 - October 3, 2003

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Current Firm

CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

Contact Information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Phone Number

(310) 257-7880

# of Employees

10,251

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

813,961

AUM (Assets Under Management)

$256,813,748,739

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
09/25/2026Cover PageReport
10/27/2025Cover PageReport
12/13/2024Cover PageReport
09/26/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1.) FINRA ARBITRATOR; ARBITRATOR; ARBITRATION; START DATE: 08/15/2010 2.) NFA ARBITRATOR; ARBITRATION; START DATE: 01/2012. 3.) NAME OF OTHER BUSINESS: CETERA FINANCIAL SERVICES; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 04/2026; POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL; APX NUMBER OF HOURS PER WEEK: 3; APX NUMBER OF HOURS DURING TRADING HOURS: 3; BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC

CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - SEC (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(8/21/2017)
RR
Alaska
(8/22/2017)
RR
Arizona
(8/21/2017)
RR
Arkansas
(8/21/2017)
RR
California
(8/21/2017)
IAR
California
(6/29/2023)
RR
Colorado
(8/21/2017)
RR
Connecticut
(8/21/2017)
RR
Delaware
(8/21/2017)
RR
District of Columbia
(8/21/2017)
RR
Florida
(8/21/2017)
RR
Georgia
(8/21/2017)
RR
Hawaii
(8/21/2017)
RR
Idaho
(8/21/2017)
RR
Illinois
(8/21/2017)
RR
Indiana
(11/1/2017)
RR
Iowa
(8/21/2017)
RR
Kansas
(8/21/2017)
RR
Kentucky
(8/21/2017)
RR
Louisiana
(8/21/2017)
RR
Maine
(8/21/2017)
RR
Maryland
(8/21/2017)
RR
Massachusetts
(8/22/2017)
RR
Michigan
(8/21/2017)
RR
Minnesota
(8/21/2017)
RR
Mississippi
(8/21/2017)
RR
Missouri
(8/21/2017)
RR
Montana
(8/21/2017)
RR
Nebraska
(8/24/2017)
RR
Nevada
(5/12/2026)
RR
New Hampshire
(8/21/2017)
RR
New Jersey
(8/21/2017)
RR
New Mexico
(8/21/2017)
RR
New York
(8/21/2017)
RR
North Carolina
(11/1/2017)
RR
North Dakota
(8/21/2017)
RR
Ohio
(11/1/2017)
RR
Oklahoma
(8/21/2017)
RR
Oregon
(8/22/2017)
RR
Pennsylvania
(8/22/2017)
RR
Puerto Rico
(8/21/2017)
RR
Rhode Island
(8/21/2017)
RR
South Carolina
(8/21/2017)
RR
South Dakota
(8/21/2017)
RR
Texas
(8/21/2017)
IAR
Texas
(6/29/2023)
RR
Utah
(8/22/2017)
RR
Vermont
(8/21/2017)
RR
Virginia
(8/22/2017)
RR
Washington
(8/21/2017)
RR
West Virginia
(8/23/2017)
RR
Wisconsin
(8/21/2017)
RR
Wyoming
(8/21/2017)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Dec 2004About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 2001About the Series 63 exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

Series 52TO — Municipal Securities Representative Examination

Passed Jan 2023About the Series 52TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 3 — National Commodity Futures Examination

Passed Aug 2003About the Series 3 exam

Series 7 — General Securities Representative Examination

Passed Feb 2001About the Series 7 exam

Series 53 — Municipal Securities Principal Examination

Passed May 2005About the Series 53 exam

Series 4 — Registered Options Principal Examination

Passed Feb 2004About the Series 4 exam

Series 24 — General Securities Principal Examination

Passed Nov 2003About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Traci Sherrod's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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