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Alex Gregory Froloff

Alex G. Froloff

WEDBUSH SECURITIES | Financial Advisor
Pasadena, CA 91101
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CRD#: 4304041
Alex Gregory Froloff

Professional summary


Alex Gregory Froloff, who also goes by Alex Gregory Froloff Mr., Alex Gregory Froloff, Alex Froloff, is a registered financial advisor currently at WEDBUSH SECURITIES INC. located in Pasadena, California.

Alex is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2011. Alex has worked at 4 firms and has passed the Series 66, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Alex Gregory Froloff Mr. | Alex Gregory Froloff | Alex Froloff

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Uber/Lyft; Not Investment Related; Torrance, CA; Uber Eats delivery; Start: 4/2023; Approx: 1 hour weekly, none during business hours; Duties: Uber Eats with 12 year old son from time to time.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Alex Gregory Froloff's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Alex Gregory Froloff's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 15, 2024 - Present

WEDBUSH SECURITIES INC.

Office #1: 225 S Lake Ave Penthouse, Pasadena, CA 91101
RIA
BD
CRD#: 877
Pasadena, CA
Current

November 15, 2024 - Present

WEDBUSH SECURITIES INC.

Office #1: 225 S Lake Ave Penthouse, Pasadena, CA 91101
RIA
BD
CRD#: 877
Pasadena, CA
Past

December 9, 2021 - November 18, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
EL SEGUNDO, CA
Past

December 8, 2021 - November 18, 2024

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA
CRD#: 7691
EL SEGUNDO, CA
Past

August 1, 2016 - August 12, 2020

PRINCIPAL SECURITIES, INC.

RIA
CRD#: 1137
COSTA MESA, CA
Past

June 13, 2016 - August 12, 2020

PRINCIPAL SECURITIES, INC.

BD
CRD#: 1137
COSTA MESA, CA
Past

February 16, 2011 - May 29, 2013

M HOLDINGS SECURITIES, INC.

BD
CRD#: 43285
EL SEGUNDO, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WEDBUSH SECURITIES INC.
WEDBUSH SECURITIES INC.
WEDBUSH MORGAN SECURITIES INC. | WEDBUSH, NOBLE, COOKE, INC | WEDBUSH SECURITIES, INC. | WEDBUSH SECURITIES INC. | WEDBUSH PACGROW

CRD#: 877 / SEC#: 801-6358, 8-12987

RIA
Registered Investment Advisory firm - SEC (2/27/1970 Approved)
California
Registered Investment Advisory firm - SEC (8/28/2006 Cancelled)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(11/15/2024)
IAR
California
(11/15/2024)
RR
New York
(11/15/2024)
RR
Texas
(2/27/2025)
RR
Wyoming
(11/15/2024)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 7/25/2016
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
BOX Exchange LLC
SRO Registrations
RR
Cboe BYX Exchange, Inc.
SRO Registrations
RR
Cboe BZX Exchange, Inc.
SRO Registrations
RR
Cboe C2 Exchange, Inc.
SRO Registrations
RR
Cboe EDGA Exchange, Inc.
SRO Registrations
RR
Cboe EDGX Exchange, Inc.
SRO Registrations
RR
Cboe Exchange, Inc.
SRO Registrations
RR
FINRA
SRO Registrations
RR
Investors' Exchange LLC
SRO Registrations
RR
MEMX LLC
SRO Registrations
RR
MIAX PEARL, LLC
SRO Registrations
RR
MIAX Sapphire
SRO Registrations
RR
Miami International Securities Exchange, LLC
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
NYSE Arca, Inc.
SRO Registrations
RR
NYSE National, Inc.
SRO Registrations
RR
NYSE Texas, Inc.
SRO Registrations
RR
Nasdaq BX, Inc.
SRO Registrations
RR
Nasdaq GEMX, LLC
SRO Registrations
RR
Nasdaq ISE, LLC
SRO Registrations
RR
Nasdaq MRX, LLC
SRO Registrations
RR
Nasdaq PHLX LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange

Current Firm


WEDBUSH SECURITIES INC.
WEDBUSH SECURITIES INC.
WEDBUSH MORGAN SECURITIES INC. | WEDBUSH, NOBLE, COOKE, INC | WEDBUSH SECURITIES, INC. | WEDBUSH SECURITIES INC. | WEDBUSH PACGROW

CRD#: 877 / SEC#: 801-6358, 8-12987

RIA
Registered Investment Advisory firm - SEC (2/27/1970 Approved)
California
Registered Investment Advisory firm - SEC (8/28/2006 Cancelled)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)
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Contact information


Main Address
225 S. Lake Ave Penthouse 225 S. Lake Ave Penthouse, Pasadena, CA 91101
Mailing Address
225 S. Lake Ave Penthouse Attn: Compliance, Pasadena, CA 91101
Phone number
(213) 688-8000
Established
California since 07/08/1966
Firm type
Corporation
Fiscal year end
June
Firm Size
Large
# of Employees
897

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

WEDBUSH SECURITIES INC. FORM ADV PART 2A (10/13/2025)

Direct owners and executive officers


NamePositionCRD#
WEDBUSH FINANCIAL SERVICES, LLCOWNER
BILLINGS, DANIEL ERICEXECUTIVE VICE PRESIDENT, CHIEF FINANCIAL OFFICER, DIRECTOR4568232
BLAND, GEOFFREY CONORDIRECTOR7358773
DEMPSEY, FRANCIS BURKEEXECUTIVE VICE PRESIDENT2428325
DRUCH, ANDREW WALTEREXECUTIVE VICE PRESIDENT, GENERAL COUNSEL, CHIEF ADMINISTRATIVE OFFICER, DIRECTOR1688071
FITZSIMMONS, ROBERT GERARDEXECUTIVE VICE PRESIDENT1878661
FRAUNCES, KIRSTEN CAMPBELLEXECUTIVE VICE PRESIDENT2933930
HULTGREN, DONALD WAYNEEXECUTIVE CHAIR, DIRECTOR1475369
MONE, CHRISTOPHER MICHAELEXECUTIVE VICE PRESIDENT2401952
PARRODE, RODRIGO NMNEVP, CHIEF OPERATING OFFICER4905345
PASET, ROBERT EDWARDEXECUTIVE VICE PRESIDENT1055902
PRESTON, ERIN KATHLEENCHIEF COMPLIANCE OFFICER5314250
WEDBUSH, GARY LANCEPRESIDENT, DIRECTOR2234455

Regulatory assets under management


Total Number of Accounts10,048
AUM (Assets Under Management)$ 5,684,848,455

Disclosures


Regulatory Event147
Civil Event3
Arbitration60
Bond1

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2024
Cover Page
04/26/2024
12/21/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


WEDBUSH SECURITIES INC.

WEDBUSH SECURITIES INC.

Financial AdvisorCRD#: 877Pasadena, CA 91101

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Contact information


(xxx) xxx-xxxx
xxxxx@xxxx.xxx

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