William Heron

CLARO ADVISORS | Financial Advisor

HINGHAM, MA 02043

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CRD#: 4284833

Professional summary

William Heron, CFP®, who also goes by William Robert Heron, is a registered financial advisor currently at CLARO ADVISORS INC. located in Hingham, Massachusetts.

William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2002. William has worked at 5 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

Question & Answer

What are your service offerings?

Investment Planning

Retirement Planning

What is your minimum asset requirement?

500K

Are you a "fiduciary"?

Yes

Aliases

William Robert Heron

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Board of Directors; Heron; William; Secretary Treasurer; 585 Slocum RdNorth Dartmouth MA 02747, , ** not provided **, N/A, 00000; Not Investment-Related; 11/27/2018; 1 to 9 hours per month; 1 to 9 during trading hours.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Heron's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2005

Experience

Current

April 29, 2025 - Present

CLARO ADVISORS INC.

Office #1: 25 Recreation Park Drive Suite #108, Hingham, MA 02043

RIA

CRD#: 160294

HINGHAM, MA

Past

December 15, 2016 - April 29, 2025

AMERIPRISE FINANCIAL SERVICES, LLC

RIA

CRD#: 6363

Hingham, MA

Past

December 15, 2016 - April 29, 2025

AMERIPRISE FINANCIAL SERVICES, LLC

CRD#: 6363

Hingham, MA

Past

October 4, 2007 - December 23, 2016

UBS FINANCIAL SERVICES INC.

RIA

CRD#: 8174

ROCKLAND, MA

Past

August 30, 2007 - December 23, 2016

UBS FINANCIAL SERVICES INC.

CRD#: 8174

ROCKLAND, MA

Past

April 2, 2007 - September 6, 2007

MORGAN STANLEY & CO. LLC

CRD#: 8209

NORWELL, MA

Past

February 13, 2002 - April 2, 2007

MORGAN STANLEY DW INC.

CRD#: 7556

NORWELL, MA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CLARO ADVISORS INC.

CLARO ADVISORS INC. | LITCHFIELD FINANCIAL, LLC | CLARO ADVISORS, LLC | CLARO ADVISORS LLC

CRD#: 160294 / SEC#: 801-80372

RIA

Registered Investment Advisory firm - (10/8/2014 Approved)

Massachusetts

Registered Investment Advisory firm - (10/16/2014 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Florida
(5/22/2025)

IAR

Massachusetts
(4/29/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 2/19/2002

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 3/1/2002

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 2/12/2002

General Securities Representative Examination

Current Firm

CLARO ADVISORS INC.

CLARO ADVISORS INC. | LITCHFIELD FINANCIAL, LLC | CLARO ADVISORS, LLC | CLARO ADVISORS LLC

CRD#: 160294 / SEC#: 801-80372

RIA

Registered Investment Advisory firm - (10/8/2014 Approved)

Massachusetts

Registered Investment Advisory firm - (10/16/2014 Terminated)

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Contact information

Main Address

100 High Street Suite 950, Boston, MA 02110

Mailing Address

Phone number

(800) 604-2838

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (20 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

CLARO ADV PART 2A (10/31/2025)

Regulatory assets under management

Total Number of Accounts	3,371
AUM (Assets Under Management)	$ 1,283,968,973

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Contact information

(xxx) xxx-xxxx

xxxxx@xxxx.xxx

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Advisor Monitoring

Firm Stability Insights

William Heron

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Heron's CRS (Customer Relationship Summary).

Certified licenses

Experience

AMERIPRISE FINANCIAL SERVICES, LLC

AMERIPRISE FINANCIAL SERVICES, LLC

UBS FINANCIAL SERVICES INC.

UBS FINANCIAL SERVICES INC.

MORGAN STANLEY & CO. LLC

MORGAN STANLEY DW INC.

Primary Firm SEC Registration

CLARO ADVISORS INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 2/19/2002

SIE

Date: 10/1/2018

Series 31

Date: 3/1/2002

Series 7

Date: 2/12/2002

Current Firm

CLARO ADVISORS INC.

Contact information

SEC notice filing (20 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

CLARO ADVISORS INC.

TRUST BUT VERIFY

Contact information

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