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William Heron

William Heron

CFP®
Financial Advisor·CLARO ADVISORS
HINGHAM, MA
·CRD# 4284833·24 years experience

Professional Summary

William Heron, CFP®, who also goes by William Robert Heron, is a registered financial advisor currently at CLARO ADVISORS INC. located in Hingham, Massachusetts. William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2002. William has worked at 5 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

$250K–$500K

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Investment Management
  • Retirement Planning

Other Aliases

William Robert Heron

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

Direct

(xxx) xxx-xxxx

LinkedIn

linkedin.com/in/xxxxxx

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2005

Years of Experience

24 years in the financial services industry

Current & Past Employments

CLARO ADVISORS INC.·CRD# 160294
RIA
1. 25 Recreation Park Drive Suite #108, Hingham, MA 020432. Vero Beach, FL
April 29, 2025 - Present
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
RIA
Hingham, MA
December 15, 2016 - April 29, 2025
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
BD
Hingham, MA
December 15, 2016 - April 29, 2025
UBS FINANCIAL SERVICES INC.·CRD# 8174
RIA
Rockland, MA
October 4, 2007 - December 23, 2016
UBS FINANCIAL SERVICES INC.·CRD# 8174
BD
Rockland, MA
August 30, 2007 - December 23, 2016
MORGAN STANLEY & CO. LLC·CRD# 8209
BD
Norwell, MA
April 2, 2007 - September 6, 2007
MORGAN STANLEY DW INC.·CRD# 7556
BD
Norwell, MA
February 13, 2002 - April 2, 2007

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Current Firm

CA
CLARO ADVISORS INC.

AHA | LITCHFIELD FINANCIAL, LLC | CLARO ADVISORS, LLC | CLARO ADVISORS LLC | CLARO ADVISORS INC. | ALPINE HILL ADVISORS | ALPINE HILL

CRD#: 160294 / SEC#: 801-80372
RIA
Registered Investment Advisory firm - SEC (10/8/2014 Approved)
Massachusetts
Registered Investment Advisory firm - Massachusetts (10/16/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

100 High Street Suite 950, Boston, MA 02110

Phone Number

(800) 604-2838

# of Employees

37

SEC notice filing (24 States and Territories)

Registered to provide investment advisory services in 24 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CLARO ADV PART 2A (7/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

3,161

AUM (Assets Under Management)

$1,407,659,698

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
03/06/2026Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Board of Directors; Heron; William; Secretary Treasurer; 585 Slocum RdNorth Dartmouth MA 02747, , ** not provided **, N/A, 00000; Not Investment-Related; 11/27/2018; 1 to 9 hours per month; 1 to 9 during trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CA
CLARO ADVISORS INC.

AHA | LITCHFIELD FINANCIAL, LLC | CLARO ADVISORS, LLC | CLARO ADVISORS LLC | CLARO ADVISORS INC. | ALPINE HILL ADVISORS | ALPINE HILL

CRD#: 160294 / SEC#: 801-80372
RIA
Registered Investment Advisory firm - SEC (10/8/2014 Approved)
Massachusetts
Registered Investment Advisory firm - Massachusetts (10/16/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(5/22/2025)
IAR
Massachusetts
(4/29/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Feb 2002About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Mar 2002About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Feb 2002About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view William Heron's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by William

  • Investment Management
  • Retirement Planning

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