Matthew S. Emerich

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CRD#: 4275904

Professional summary

Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Matthew Storms Emerich, CFP® was a registered financial professional .

Matthew is a previously registered financial professional and started their career in finance in 2000. Matthew had worked at 6 firms and has passed the Series 66 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2005

Experience

Past

October 23, 2017 - December 31, 2023

CAPITAL ENDURANCE GROUP, INC

RIA

CRD#: 284793

Alpharetta, GA

Past

May 23, 2011 - October 11, 2017

TRUEWEALTH MANAGEMENT

RIA

CRD#: 111055

ATLANTA, GA

Past

March 4, 2010 - March 31, 2011

TARPLEY & UNDERWOOD FINANCIAL ADVISORS, LLC

RIA

CRD#: 119962

ATLANTA, GA

Past

January 31, 2005 - September 5, 2008

TRIAD ADVISORS LLC

CRD#: 25803

ATLANTA, GA

Past

January 30, 2003 - December 17, 2004

ROBERT W. BAIRD & CO. INCORPORATED

RIA

CRD#: 8158

ALPHARETTA, GA

Past

February 13, 2002 - December 17, 2004

ROBERT W. BAIRD & CO. INCORPORATED

CRD#: 8158

MILWAUKEE, WI

Past

November 8, 2000 - February 26, 2002

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

NEW YORK, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CAPITAL ENDURANCE GROUP, INC

CRD#: 284793 / SEC#: 801-121743

RIA

Registered Investment Advisory firm - (7/12/2021 Approved)

Georgia

Registered Investment Advisory firm - (9/10/2025 Approved)

North Carolina

Registered Investment Advisory firm - (9/16/2025 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 66

Date: 1/19/2001

Uniform Combined State Law Examination

General Industry/Product Exam

Series 7

Date: 11/7/2000

General Securities Representative Examination

Current Firm

CAPITAL ENDURANCE GROUP, INC

CRD#: 284793 / SEC#: 801-121743

RIA

Registered Investment Advisory firm - (7/12/2021 Approved)

Georgia

Registered Investment Advisory firm - (9/10/2025 Approved)

North Carolina

Registered Investment Advisory firm - (9/16/2025 Approved)

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Contact information

Main Address

5755 North Point Parkway Suite 20, Alpharetta, GA 30022

Mailing Address

Phone number

(470) 375-6663

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (2 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

CEG FIRM BROCHURE (9/5/2025)

Regulatory assets under management

Total Number of Accounts	290
AUM (Assets Under Management)	$ 84,492,813

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
01/10/2025	Cover Page	Report
01/23/2024	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Matthew S. Emerich

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary)

Certified licenses

Experience

TRUEWEALTH MANAGEMENT

TARPLEY & UNDERWOOD FINANCIAL ADVISORS, LLC

TRIAD ADVISORS LLC

ROBERT W. BAIRD & CO. INCORPORATED

ROBERT W. BAIRD & CO. INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

Primary Firm SEC Registration

CAPITAL ENDURANCE GROUP, INC

State Registrations and Notice Filings

Exams

Series 66

Date: 1/19/2001

Series 7

Date: 11/7/2000

Current Firm

CAPITAL ENDURANCE GROUP, INC

Contact information

SEC notice filing (2 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CAPITAL ENDURANCE GROUP, INC

TRUST BUT VERIFY

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