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Rui Falcon

PRINCETON ASSET MANAGEMENT
BOCA RATON, FL
·CRD# 4245881·26 years registered

Professional Summary

Rui Falcon, who also goes by IVy Rui Guo, Rui Guo, is a registered financial advisor currently at PRINCETON ASSET MANAGEMENT, LLC located in Boca Raton, Florida. Rui is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. Rui has worked at 3 firms and has passed the Series 63 and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Ivy Rui Guo, Rui Guo

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

26 years registered in the securities industry

Current & Past Employments

Current

PRINCETON ASSET MANAGEMENT, LLCCurrent·CRD# 148087
RIA
621 Nw 53rd Street Suite 240, Boca Raton, FL 33487
June 3, 2009 - Present

Past

PRINCETON INVESTMENT MANAGEMENT, LLCPast·CRD# 312971
RIA
Boca Raton, FL
October 8, 2021 - November 20, 2025
J.P. MORGAN SECURITIES INC.Past·CRD# 18718
BD
New York, NY
October 3, 2000 - February 4, 2002

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Current Firm

PA
PRINCETON ASSET MANAGEMENT, LLC

PRINCETON ASSET MANAGEMENT, LLC | RUI FALCON

CRD#: 148087
District of Columbia
Registered Investment Advisory firm - District of Columbia (3/27/2012 Approved)
Florida
Registered Investment Advisory firm - Florida (3/20/2012 Approved)
New Hampshire
Registered Investment Advisory firm - New Hampshire (2/19/2026 Approved)
Virginia
Registered Investment Advisory firm - Virginia (11/19/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

621 Nw 53rd Street Suite 240, Boca Raton, FL 33487

Phone Number

(561) 528-1356

# of Employees

2

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

102

AUM (Assets Under Management)

$71,012,000

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Flowing Water Properties, LLC Investment related. The address is 9163 Silver Marsh Ln, Boca Raton, FL 33434. The nature of the business is to make personal investments on alternatives or real estate. My position is manager. The start date was Nov 2020 to current. The approximate number of hours/month is around two hours. The number of hours I devote to the business during securities trading hours is zero. The duties are to complete subscription documents, if any. 2. The Chinese Association of Science, Education and Culture of South Florida Inc. This is a non-investment-related and past position. My position from October 2023 and September 2025 was the president. Each president's tenor at this organization is under a two-year term. And a new president was elected to start on October 1, 2025. The association is in the process of changing the new president's name and removing my name with Sunbiz. The nature of this not-for-profit is to organize events to promote Asian culture. I currently do not spend time organizing these events anymore because my position ended at the end of September 2025.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
District of Columbia
(3/27/2012)
IAR
Florida
(3/20/2012)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 2000About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Oct 2000About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Rui Falcon's CRS (Customer Relationship Summary).

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