William P. Connor

SAX WEALTH ADVISORS

Parsippany, NJ 07054

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CRD#: 4224274

Professional summary

William Patrick Connor, CFP®, who also goes by Bill Connor, William Patrick Connor III, is a registered financial advisor currently at SAX WEALTH ADVISORS, LLC located in Parsippany, New Jersey.

William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. William has worked at 11 firms and has passed the Series 65, Series 63, Series 3, Series 31, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Bill Connor | William Patrick Connor Iii

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Patrick Connor's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2004

Experience

Current

April 4, 2024 - Present

SAX WEALTH ADVISORS, LLC

Office #1: 389 Interpace Parkway Suite 3, Parsippany, NJ 07054

RIA

CRD#: 119193

Parsippany, NJ

Past

September 6, 2013 - March 29, 2024

BAKERAVENUE

RIA

CRD#: 132657

Atlanta, GA

Past

April 10, 2013 - August 19, 2013

LONGBOARD ASSET MANAGEMENT

RIA

CRD#: 155617

PHOENIX, AZ

Past

November 29, 2012 - July 22, 2013

NORTHERN LIGHTS DISTRIBUTORS, LLC

CRD#: 126159

ELKHORN, NE

Past

July 11, 2011 - August 2, 2012

QUASAR DISTRIBUTORS, LLC

CRD#: 103848

PORTLAND, ME

Past

December 9, 2010 - June 21, 2011

ASPEN EQUITY PARTNERS, LLC

CRD#: 104035

DALLAS, TX

Past

January 7, 2010 - August 24, 2010

SOUTHRIDGE INVESTMENT GROUP LLC

CRD#: 45531

RIDGEFIELD, CT

Past

December 18, 2008 - September 9, 2009

ACHILLES SECURITIES, LLC

CRD#: 133542

NEW YORK, NY

Past

June 26, 2007 - August 20, 2008

COHEN & STEERS SECURITIES, LLC

CRD#: 29258

NEW YORK, NY

Past

October 14, 2005 - May 31, 2007

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

NEW YORK, NY

Past

October 6, 2005 - May 31, 2007

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

NEW YORK, NY

Past

September 4, 2003 - September 9, 2005

AMERIPRISE ADVISOR SERVICES, INC.

RIA

CRD#: 5979

WASHINGTON, DC

Past

July 31, 2000 - September 9, 2005

AMERIPRISE ADVISOR SERVICES, INC.

CRD#: 5979

DETROIT, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

SAX WEALTH ADVISORS, LLC

SAX WEALTH ADVISORS, LLC | SMF FINANCIAL ADVISORS, LLC

CRD#: 119193 / SEC#: 801-68788

RIA

Registered Investment Advisory firm - (2/28/2008 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

New Jersey
(4/4/2024)

IAR

New York
(12/4/2024)

IAR

Texas
(12/4/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 8/12/2003

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 8/9/2000

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 3

Date: 4/12/2013

National Commodity Futures Examination

General Industry/Product Exam

Series 31

Date: 2/23/2013

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 10/31/2000

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 7/28/2000

Investment Company Products/Variable Contracts Representative Examination

Current Firm

SAX WEALTH ADVISORS, LLC

SAX WEALTH ADVISORS, LLC | SMF FINANCIAL ADVISORS, LLC

CRD#: 119193 / SEC#: 801-68788

RIA

Registered Investment Advisory firm - (2/28/2008 Approved)

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Contact information

Main Address

389 Interpace Parkway Suite 3, Parsippany, NJ 07054

Mailing Address

Phone number

(973) 859-2199

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (30 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

SAX WEALTH ADVISORS, LLC FORM ADV PART 2A (11/3/2025)

Regulatory assets under management

Total Number of Accounts	3,685
AUM (Assets Under Management)	$ 2,440,851,802

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/21/2025	Cover Page	Report
12/11/2024	Cover Page	Report
01/23/2024	Cover Page	Report
02/21/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

William P. Connor

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Patrick Connor's CRS (Customer Relationship Summary).

Certified licenses

Experience

BAKERAVENUE

LONGBOARD ASSET MANAGEMENT

NORTHERN LIGHTS DISTRIBUTORS, LLC

QUASAR DISTRIBUTORS, LLC

ASPEN EQUITY PARTNERS, LLC

SOUTHRIDGE INVESTMENT GROUP LLC

ACHILLES SECURITIES, LLC

COHEN & STEERS SECURITIES, LLC

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

AMERIPRISE ADVISOR SERVICES, INC.

AMERIPRISE ADVISOR SERVICES, INC.

Primary Firm SEC Registration

SAX WEALTH ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 8/12/2003

Series 63

Date: 8/9/2000

Series 3

Date: 4/12/2013

Series 31

Date: 2/23/2013

Series 7

Date: 10/31/2000

Series 6

Date: 7/28/2000

Current Firm

SAX WEALTH ADVISORS, LLC

Contact information

SEC notice filing (30 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

SAX WEALTH ADVISORS, LLC

TRUST BUT VERIFY

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