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Robert Leon Rockwell

CFP®
INSTITUTIONAL ADVISOR SERVICES
FRESNO, CA
·CRD# 4211663·26 years experience

Professional Summary

Robert Leon Rockwell, CFP® is a registered financial advisor currently at INSTITUTIONAL ADVISOR SERVICES located in Fresno, California. Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. Robert has worked at 4 firms and has passed the Series 66, Series 7 and Series 24 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

26 years in the financial services industry

Current & Past Employments

INSTITUTIONAL ADVISOR SERVICES·CRD# 44960
RIA
9 E River Park Pl E, Suite 440, Fresno, CA 93720-1530
July 2, 2012 - Present
INSTITUTIONAL ADVISOR SERVICES·CRD# 44960
RIA
Fresno, CA
June 4, 2007 - July 2, 2012
BEECHWOOD ADVISORY GROUP, LLC·CRD# 127614
RIA
Fresno, CA
December 11, 2003 - December 11, 2007
EPLANNING SECURITIES, INC.·CRD# 46000
BD
Fresno, CA
October 2, 2003 - October 26, 2007
INSTITUTIONAL ADVISOR SERVICES·CRD# 44960
RIA
Fresno, CA
January 30, 2003 - October 2, 2003
INSTITUTIONAL ADVISOR SERVICES·CRD# 44960
BD
Fresno, CA
August 15, 2000 - October 2, 2003
PRINCIPAL SECURITIES, INC.·CRD# 1137
BD
Des Moines, IA
July 27, 2000 - August 28, 2000

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Current Firm

IA
INSTITUTIONAL ADVISOR SERVICES

INSTITUTIONAL ADVISOR SERVICES | PLAN LIFE & WEALTH MANAGEMENT, INC. | PLAN FINANCIAL INC. | PLAN FINANCIAL

CRD#: 44960 / SEC#: 801-112596, 8-50897
RIA
Registered Investment Advisory firm - SEC (3/8/2018 Approved)
California
Registered Investment Advisory firm - SEC (4/18/2018 Terminated)
BD
Terminated by SEC on 12/30/2003
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

9 E River Park Pl E, Suite 440, Fresno, CA 93720-1530

Phone Number

(559) 433-1110

Established

California since 06/10/1993

Firm Type

Corporation

Fiscal Year End

December

# of Employees

6

SEC notice filing (1 States and Territories)

Registered to provide investment advisory services in 1 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/20/2026)

Direct owners and executive officers

NamePositionCRD#
HOOPER, JOHN ROBERTPRESIDENT/CCO/CFO/DIRECTOR1573967
KOLBERT, ROBERT LEEDIRECTOR2128544
LONGSTAFF, JOHN SCOTTDIRECTOR1203969
PRENDERGAST, MARK LOUISDIRECTOR—

Regulatory Assets Under Management

Total Number of Accounts

817

AUM (Assets Under Management)

$195,434,083

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

RICHARD A ROCKWELL 1990 TRUST IS NOT INVESTMENT RELATED, HOWEVER, TRUST RESERVES ARE PLACED IN MUTUAL FUNDS AS APPROPRIATE. ADDRESS: 936 E. SUTTON DRIVE,FRESNO, CA 93720 MANAGE AND DISTRIBUTE TRUST ASSETS FOR DECEASED BROTHER'S ESTATE; FOR THE BENEFIT OF HIS TWO SONS (MY NEPHEWS) POSITION: TRUSTEE DATES: 3/1993 - PRESENT NUMBER OF HOURS DEVOTED - 10 HOURS PER MONTH NUMBER OF HOURS DEVOTED DURING SECURITIES TRADING HOURS IS ZERO. DONE ON WEEKENDS/FLEXIBLE DESCRIPTION OF DUTIES: DEPOSIT TRUST INCOME & LIFE INSURANCE PROCEEDS. MANAGE & INVEST TRUST ASSETS ACCORDING TO "PRUDENT MAN" RULE. DISTRIBUTE TRUST FUNDS TO SUB-ACCOUNTS FBO BENEFICIARIES. AUTHORIZE & EXECUTE PAYMENTS FOR TAXES, VENDORS & ADMIN EXPENSES ON BEHALF OF TRUST AND BENEFICIARIES.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IA
INSTITUTIONAL ADVISOR SERVICES

INSTITUTIONAL ADVISOR SERVICES | PLAN LIFE & WEALTH MANAGEMENT, INC. | PLAN FINANCIAL INC. | PLAN FINANCIAL

CRD#: 44960 / SEC#: 801-112596, 8-50897
RIA
Registered Investment Advisory firm - SEC (3/8/2018 Approved)
California
Registered Investment Advisory firm - SEC (4/18/2018 Terminated)
BD
Terminated by SEC on 12/30/2003
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
California
(7/2/2012)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Aug 2000About the Series 66 exam

Series 7 — General Securities Representative Examination

Passed Jul 2000About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Sep 2000About the Series 24 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Leon Rockwell's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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