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RR

Robert L. Rockwell

INSTITUTIONAL ADVISOR SERVICES
FRESNO, CA 93720-1530
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CRD#: 4211663
RR

Professional summary


Robert Leon Rockwell, CFP® is a registered financial advisor currently at INSTITUTIONAL ADVISOR SERVICES located in Fresno, California.

Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. Robert has worked at 4 firms and has passed the Series 66, Series 7 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
RICHARD A ROCKWELL 1990 TRUST IS NOT INVESTMENT RELATED, HOWEVER, TRUST RESERVES ARE PLACED IN MUTUAL FUNDS AS APPROPRIATE. ADDRESS: 936 E. SUTTON DRIVE,FRESNO, CA 93720 MANAGE AND DISTRIBUTE TRUST ASSETS FOR DECEASED BROTHER'S ESTATE; FOR THE BENEFIT OF HIS TWO SONS (MY NEPHEWS) POSITION: TRUSTEE DATES: 3/1993 - PRESENT NUMBER OF HOURS DEVOTED - 10 HOURS PER MONTH NUMBER OF HOURS DEVOTED DURING SECURITIES TRADING HOURS IS ZERO. DONE ON WEEKENDS/FLEXIBLE DESCRIPTION OF DUTIES: DEPOSIT TRUST INCOME & LIFE INSURANCE PROCEEDS. MANAGE & INVEST TRUST ASSETS ACCORDING TO "PRUDENT MAN" RULE. DISTRIBUTE TRUST FUNDS TO SUB-ACCOUNTS FBO BENEFICIARIES. AUTHORIZE & EXECUTE PAYMENTS FOR TAXES, VENDORS & ADMIN EXPENSES ON BEHALF OF TRUST AND BENEFICIARIES.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Robert Leon Rockwell's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Experience


Current

July 2, 2012 - Present

INSTITUTIONAL ADVISOR SERVICES

Office #1: 9 E River Park Pl E, Suite 440, Fresno, CA 93720-1530
RIA
CRD#: 44960
FRESNO, CA
Past

June 4, 2007 - July 2, 2012

INSTITUTIONAL ADVISOR SERVICES

RIA
CRD#: 44960
FRESNO, CA
Past

December 11, 2003 - December 11, 2007

BEECHWOOD ADVISORY GROUP, LLC

RIA
CRD#: 127614
FRESNO, CA
Past

October 2, 2003 - October 26, 2007

EPLANNING SECURITIES, INC.

BD
CRD#: 46000
FRESNO, CA
Past

January 30, 2003 - October 2, 2003

INSTITUTIONAL ADVISOR SERVICES

RIA
CRD#: 44960
FRESNO, CA
Past

August 15, 2000 - October 2, 2003

INSTITUTIONAL ADVISOR SERVICES

BD
CRD#: 44960
FRESNO, CA
Past

July 27, 2000 - August 28, 2000

PRINCIPAL SECURITIES, INC.

BD
CRD#: 1137
DES MOINES, IA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
IA
INSTITUTIONAL ADVISOR SERVICES
INSTITUTIONAL ADVISOR SERVICES | PLAN LIFE & WEALTH MANAGEMENT, INC. | PLAN FINANCIAL INC. | PLAN FINANCIAL

CRD#: 44960 / SEC#: 801-112596, 8-50897

RIA
Registered Investment Advisory firm - SEC (3/8/2018 Approved)
California
Registered Investment Advisory firm - SEC (4/18/2018 Terminated)
BD
Terminated by SEC on 12/30/2003

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(7/2/2012)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 8/10/2000
Uniform Combined State Law Examination
General Industry/Product Exam
Principal/Supervisory Exam

Current Firm


IA
INSTITUTIONAL ADVISOR SERVICES
INSTITUTIONAL ADVISOR SERVICES | PLAN LIFE & WEALTH MANAGEMENT, INC. | PLAN FINANCIAL INC. | PLAN FINANCIAL

CRD#: 44960 / SEC#: 801-112596, 8-50897

RIA
Registered Investment Advisory firm - SEC (3/8/2018 Approved)
California
Registered Investment Advisory firm - SEC (4/18/2018 Terminated)
BD
Terminated by SEC on 12/30/2003
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Contact information


Main Address
9 E River Park Pl E, Suite 440, Fresno, CA 93720-1530
Mailing Address
Phone number
(559) 433-1110
Established
California since 06/10/1993
Firm type
Corporation
Fiscal year end
December
# of Employees
6

SEC notice filing (1 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (3/21/2025)

Direct owners and executive officers


NamePositionCRD#
HOOPER, JOHN ROBERTPRESIDENT/CCO/CFO/DIRECTOR1573967
KOLBERT, ROBERT LEEDIRECTOR2128544
LONGSTAFF, JOHN SCOTTDIRECTOR1203969
PRENDERGAST, MARK LOUISDIRECTOR

Regulatory assets under management


Total Number of Accounts744
AUM (Assets Under Management)$ 180,837,833

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


INSTITUTIONAL ADVISOR SERVICES

CRD#: 44960Fresno, CA 93720-1530

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