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Desiree D. Cruise

SAGEVIEW ADVISORY GROUP
NEWPORT BEACH, CA 92660
Some features on this profile are disabled
CRD#: 4177703
DC
Desiree Diane CruiseSAGEVIEW ADVISORY GROUP

Professional summary

Desiree Diane Cruise, who also goes by Desiree Diane Allred Mrs, Desiree Diane Allred, Desiree Diane Rodriquez, is a registered financial advisor currently at SAGEVIEW ADVISORY GROUP, LLC located in Newport Beach, California.

Desiree is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. Desiree has worked at 6 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

At a Glance

Always Fiduciary

Aliases

Desiree Diane Allred Mrs | Desiree Diane Allred | Desiree Diane Rodriquez

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Desiree Diane Cruise's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience

Current

July 10, 2026 - Present

SAGEVIEW ADVISORY GROUP, LLC

Office #1: 4000 Macarthur Blvd. Suite 1050, Newport Beach, CA 92660
RIA
CRD#: 126777
NEWPORT BEACH, CA
Past

September 15, 2025 - December 18, 2025

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
NEWPORT BEACH, CA
Past

April 4, 2022 - August 4, 2025

EMPOWER FINANCIAL SERVICES, INC.

BD
CRD#: 13109
IRVINE, CA
Past

December 17, 2015 - April 4, 2022

PRUDENTIAL INVESTMENT MANAGEMENT SERVICES LLC

BD
CRD#: 18353
Los Angeles, CA
Past

March 28, 2014 - December 17, 2015

M HOLDINGS SECURITIES, INC.

BD
CRD#: 43285
EL SEGUNDO, CA
Past

May 15, 2000 - July 16, 2008

VANGUARD MARKETING CORPORATION

BD
CRD#: 7452
SCOTTSDALE, AZ

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SA
SAGEVIEW ADVISORY GROUP, LLC
401K BFS GROUP, LLC | SAGEVIEW RETIREMENT PLAN CONSULTANTS, INC. | SAGEVIEW GLOBAL PENSIONS, LLC | SAGEVIEW ADVISORY GROUP, LLC | RELATIONAL ADVISORS

CRD#: 126777 / SEC#: 801-64265

RIA
Registered Investment Advisory firm - (5/31/2005 Approved)
California
Registered Investment Advisory firm - (6/7/2005 Terminated)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(7/10/2026)

Exams

State Security Law Exam
IAR
Series 65
Date: 7/10/2026
Uniform Investment Adviser Law Examination
State Security Law Exam
RR
Series 63
Date: 4/23/2014
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 6
Date: 3/28/2014
Investment Company Products/Variable Contracts Representative Examination

Current Firm

SA
SAGEVIEW ADVISORY GROUP, LLC
401K BFS GROUP, LLC | SAGEVIEW RETIREMENT PLAN CONSULTANTS, INC. | SAGEVIEW GLOBAL PENSIONS, LLC | SAGEVIEW ADVISORY GROUP, LLC | RELATIONAL ADVISORS

CRD#: 126777 / SEC#: 801-64265

RIA
Registered Investment Advisory firm - (5/31/2005 Approved)
California
Registered Investment Advisory firm - (6/7/2005 Terminated)
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Contact information

Main Address
4000 Macarthur Blvd. Suite 1050, Newport Beach, CA 92660
Mailing Address
Phone number
(800) 814-8742
Established
Firm type
Fiscal year end
# of Employees
248

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

SAGEVIEW ADVISORY GROUP ADV PART 2A (3/31/2025)

Regulatory assets under management

Total Number of Accounts13,295
AUM (Assets Under Management)$ 238,552,018,915

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

SAGEVIEW ADVISORY GROUP, LLC

CRD#: 126777Newport Beach, CA 92660

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