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Sharon Louise Case

CRD# 4161174·Registered 2000 - 2025
Previously Registered: Being a previously registered professional could mean that Sharon is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Sharon Louise Case, who also goes by Sharon Case Mceldowney, was a registered financial advisor. Sharon was a previously registered financial professional and started their career in finance 2000 - 2025. Sharon had worked at 9 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Sharon Case Mceldowney

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

26 years in the financial services industry

Current & Past Employments

ADVISORY ALPHA, LLC·CRD# 158282
RIA
Estero, FL
January 27, 2015 - September 17, 2025
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Westmont, IL
January 9, 2012 - January 21, 2015
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
Westmont, IL
January 9, 2012 - January 21, 2015
EDWARD JONES·CRD# 250
RIA
Homewood, IL
September 2, 2008 - January 4, 2012
EDWARD JONES·CRD# 250
BD
Homewood, IL
September 2, 2008 - January 4, 2012
SECURITIES AMERICA ADVISORS, INC.·CRD# 110518
RIA
Flossmoor, IL
June 1, 2007 - September 5, 2008
SECURITIES AMERICA, INC.·CRD# 10205
BD
Flossmoor, IL
April 13, 2007 - September 5, 2008
U.S. BANCORP INVESTMENTS, INC.·CRD# 17868
RIA
Park Forest, IL
October 21, 2005 - March 9, 2007
U.S. BANCORP INVESTMENTS, INC.·CRD# 17868
BD
Park Forest, IL
June 6, 2005 - March 9, 2007
WORLD GROUP SECURITIES, INC.·CRD# 114473
BD
Duluth, GA
September 17, 2004 - June 7, 2005
HARRISDIRECT LLC·CRD# 42159
RIA
Orland Park, IL
September 30, 2003 - August 27, 2004
HARRISDIRECT LLC·CRD# 42159
BD
Jersey City, NJ
September 30, 2003 - August 27, 2004
CITIGROUP GLOBAL MARKETS INC.·CRD# 7059
RIA
Flossmoor, IL
January 26, 2001 - May 22, 2003
CITIGROUP GLOBAL MARKETS INC.·CRD# 7059
BD
New York, NY
April 24, 2000 - May 22, 2003

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

CASE WEALTH MANAGEMENT AND FINANCIAL SERVICES, LTD.; INVESTMENT-RELATED; 8241 SOUTHERN HILLS CT, UNIT 103, ESTERO, FL 33928; EDUCATION AND CONSULTING; PRESIDENT; 2/2015; APPROX. 170 HOURS/MONTH; APPROX. 110 HOURS/MONTH DURING TRADING HOURS; PROVIDE FINANCIAL CONSULTING AND EDUCATION TO CLIENTS.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2000About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 2000About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Jan 2015About the SIE exam

Series 7 — General Securities Representative Examination

Passed Apr 2000About the Series 7 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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