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WH

William L. Hernandez

ROBINHOOD FINANCIAL
Chicago, IL 60606
Some features on this profile are disabled
CRD#: 4137824
WH

Professional summary

William Lopez Hernandez JR, who also goes by Guillermo Lopez Hernandez, William L Hernandez Jr, William Lopez Hernandez Jr, is a registered financial professional currently at ROBINHOOD FINANCIAL, LLC located in Chicago, Illinois.

William is registered as a RR (Registered Representative) and started their career in finance in 2000. William has worked at 12 firms and has passed the Series 63, Series 66, Series 7TO, SIE, Series 7, Series 10 and Series 9 exams.

Question & Answer

Are you a "fiduciary"?
No

Aliases

Guillermo Lopez Hernandez | William L Hernandez Jr | William Lopez Hernandez Jr

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - BD

Click below to view William Lopez Hernandez JR's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience

Current

February 11, 2026 - Present

ROBINHOOD FINANCIAL, LLC

Office #1: 151 N Franklin St Floor 29, Chicago, IL 60606
BD
CRD#: 165998
Chicago, IL
Past

November 6, 2024 - September 25, 2025

SHUSTER ADVISORY GROUP, LLC

RIA
CRD#: 170233
PASADENA, CA
Past

February 18, 2022 - July 21, 2022

FISHER INVESTMENTS

RIA
CRD#: 107342
CAMAS, WA
Past

September 5, 2019 - December 22, 2020

LIGHTHOUSE FINANCIAL SERVICES INC

RIA
CRD#: 110367
BREA, CA
Past

May 11, 2015 - July 21, 2016

SUMMIT ADVISOR SOLUTIONS

RIA
CRD#: 118581
GIG HARBOR, WA
Past

December 16, 2014 - July 21, 2016

SCA

RIA
CRD#: 153269
GIG HARBOR, WA
Past

January 4, 2012 - December 31, 2014

STRATEGIC CAPITAL GROUP L.L.C.

RIA
CRD#: 133381
GIG HARBOR, WA
Past

November 22, 2011 - July 21, 2016

RP CAPITAL LLC

BD
CRD#: 134768
GIG HARBOR, WA
Past

April 24, 2006 - October 11, 2011

TD AMERITRADE INVESTMENT MANAGEMENT, LLC

RIA
CRD#: 111514
INDIAN WELLS, CA
Past

April 28, 2003 - October 11, 2011

TD AMERITRADE, INC.

RIA
CRD#: 7870
INDIAN WELLS, CA
Past

March 13, 2002 - October 11, 2011

TD AMERITRADE, INC.

BD
CRD#: 7870
INDIAN WELLS, CA
Past

August 28, 2001 - March 28, 2002

WAMU INVESTMENTS, INC.

BD
CRD#: 599
IRVINE, CA
Past

April 11, 2000 - July 24, 2001

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
NEW YORK, NY

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alaska
(2/20/2026)
RR
Arkansas
(2/18/2026)
RR
California
(2/12/2026)
RR
Colorado
(2/17/2026)
RR
Connecticut
(2/18/2026)
RR
Delaware
(2/16/2026)
RR
District of Columbia
(2/17/2026)
RR
Florida
(2/12/2026)
RR
Georgia
(2/12/2026)
RR
Idaho
(2/12/2026)
RR
Illinois
(2/13/2026)
RR
Indiana
(2/16/2026)
RR
Iowa
(2/17/2026)
RR
Kansas
(2/13/2026)
RR
Kentucky
(2/13/2026)
RR
Louisiana
(2/13/2026)
RR
Maine
(2/17/2026)
RR
Maryland
(2/18/2026)
RR
Massachusetts
(2/12/2026)
RR
Michigan
(2/18/2026)
RR
Minnesota
(2/13/2026)
RR
Mississippi
(2/18/2026)
RR
Missouri
(2/13/2026)
RR
Nebraska
(2/12/2026)
RR
Nevada
(2/17/2026)
RR
New Hampshire
(2/17/2026)
RR
New Jersey
(2/17/2026)
RR
New Mexico
(2/13/2026)
RR
North Carolina
(2/13/2026)
RR
North Dakota
(2/20/2026)
RR
Ohio
(2/12/2026)
RR
Oklahoma
(2/19/2026)
RR
Pennsylvania
(2/17/2026)
RR
Rhode Island
(2/16/2026)
RR
South Carolina
(2/17/2026)
RR
South Dakota
(2/17/2026)
RR
Tennessee
(2/13/2026)
RR
Texas
(2/12/2026)
RR
Utah
(2/13/2026)
RR
Vermont
(2/13/2026)
RR
Virgin Islands
(2/13/2026)
RR
Virginia
(2/17/2026)
RR
Washington
(2/17/2026)
RR
West Virginia
(2/18/2026)
RR
Wisconsin
(2/12/2026)
RR
Wyoming
(2/17/2026)

Exams

State Security Law Exam
RR
Series 63
Date: 1/31/2026
Uniform Securities Agent State Law Examination
State Security Law Exam
RR
IAR
Series 66
Date: 5/5/2000
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 1/14/2026
General Securities Representative Examination
General Industry/Product Exam
RR
SIE
Date: 1/8/2026
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Date: 4/1/2000
General Securities Representative Examination
Principal/Supervisory Exam
RR
Series 10
Date: 2/16/2004
General Securities Sales Supervisor - General Module Examination
Principal/Supervisory Exam
RR
Series 9
Date: 12/17/2003
General Securities Sales Supervisor - Options Module Examination
SRO Registrations
RR
FINRA

Current Firm

RF
ROBINHOOD FINANCIAL, LLC
CHRONOS FINANCIAL, LLC | ROBINHOOD FINANCIAL, LLC

CRD#: 165998 / SEC#: , 8-69188

BD
Broker-Dealer Firm Regulated by FINRA (Florida district office)
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Contact information

Main Address
500 Colonial Center Parkway Suite 100, Lake Mary, FL 32746
Mailing Address
500 Colonial Center Parkway Suite 100, Lake Mary, FL 32746
Phone number
(650) 761-7789
Established
Delaware since 08/24/2012
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees

FINRA licenses (53 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / FINRA)

Direct owners and executive officers

NamePositionCRD#
ROBINHOOD MARKETS, INC100% OWNER
BILLINGS, MATTHEW JOHNPRESIDENT, CHIEF EXECUTIVE OFFICER1915377
CAVALLARO, ANTHONY JOSEPHCHIEF COMPLIANCE OFFICER1607925
GALVIN, SCOT SEANPRINCIPAL OPERATIONS OFFICER3226179
KELATI, DANIEL TCHIEF FINANCIAL OFFICER AND PRINCIPAL FINOP3103432
KOLLER, WALTERCHIEF OPERATING OFFICER1932260
QUIRK, STEVEN MARKMANAGER2728768
SUBRAMANIAN, SIVARAMAKRISHNANMANAGER7339479

Disclosures

Regulatory Event56
Arbitration7

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

ROBINHOOD FINANCIAL, LLC

CRD#: 165998Chicago, IL 60606

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