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AR

Andrew W. Rice

AMERITAS ADVISORY SERVICES
Saint Libory, NE 68872
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CRD#: 4136781
AR

Professional summary


Andrew William Rice, who also goes by Andy Rice, is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Saint Libory, Nebraska and AMERITAS INVESTMENT COMPANY, LLC located in Saint Libory, Nebraska.

Andrew is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Andrew has worked at 6 firms and has passed the Series 66, Series 63, Series 57TO, SIE, Series 55 and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Andy Rice

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
LICENSED AS AN INDEPENDENT INSURANCE AGENT TO SELL FIXED INSURANCE PRODUCTS * RICE INVESTMENT RESOURCES; SAME AS BRANCH; INV REL; INSURANCE; SOLE PROPRIETOR; START DATE=10/2007; HRS/MONTH=50; TRADING HRS/MO=25; SELL INSURANCE PRODUCTS * MIDWEST PYROTECHNICS, LLC; NON-INV REL; 1255 127TH RD, STROMSBURG NE; FIREWORKS; EMPLOYEE; START DATE=2/2008; HRS/MO=10; TRADING HRS/MO=0; SET UP AND SET OFF FIREWORK DISPLAYS

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Andrew William Rice's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 1, 2021 - Present

AMERITAS ADVISORY SERVICES, LLC

Office #1: 1845 6th Rd, Saint Libory, NE 68872
RIA
CRD#: 317245
Saint Libory, NE
Current

October 10, 2007 - Present

AMERITAS INVESTMENT COMPANY, LLC

BD
CRD#: 14869
SAINT LIBORY, NE
Past

February 22, 2008 - November 1, 2021

AMERITAS INVESTMENT COMPANY, LLC

RIA
CRD#: 14869
LINCOLN, NE
Past

February 27, 2006 - August 2, 2007

NATIONAL INVESTOR SERVICES CORP.

BD
CRD#: 39410
BELLEVUE, NE
Past

September 10, 2002 - August 18, 2003

ICAPITAL MARKETS LLC

BD
CRD#: 5209
OMAHA, NE
Past

September 9, 2002 - September 10, 2002

DATEK ONLINE FINANCIAL SERVICES LLC

BD
CRD#: 36807
JERSEY CITY, NJ
Past

April 26, 2000 - October 8, 2007

TD AMERITRADE CLEARING, INC.

BD
CRD#: 5633
BELLEVUE, NE

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA
Registered Investment Advisory firm - (1/13/1998 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(1/5/2009)
RR
Arkansas
(5/26/2020)
RR
California
(1/5/2009)
RR
Colorado
(2/12/2010)
RR
Florida
(2/23/2012)
RR
Hawaii
(9/15/2025)
RR
Idaho
(1/5/2009)
RR
Illinois
(2/14/2008)
RR
Indiana
(9/29/2010)
RR
Iowa
(1/5/2009)
RR
Kansas
(11/28/2016)
RR
Missouri
(1/5/2009)
RR
Nebraska
(10/10/2007)
IAR
Nebraska
(11/1/2021)
RR
Nevada
(1/5/2009)
RR
New Hampshire
(11/28/2016)
RR
New Mexico
(1/3/2022)
RR
North Carolina
(5/11/2021)
RR
Pennsylvania
(10/21/2013)
RR
South Dakota
(1/3/2022)
RR
Texas
(1/5/2009)
RR
Utah
(4/27/2016)
RR
Washington
(9/7/2022)
RR
Wisconsin
(6/28/2011)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 12/28/2007
Uniform Combined State Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 57TO
Date: 1/2/2023
Securities Trader Exam
General Industry/Product Exam
General Industry/Product Exam
RR
Series 55
Date: 3/7/2003
Limited Representative-Equity Trader Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


AA
AMERITAS ADVISORY SERVICES, LLC
AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245 / SEC#: 801-55153

RIA
Registered Investment Advisory firm - (1/13/1998 Approved)
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Contact information


Main Address
5900 O Street, Lincoln, NE 68510
Mailing Address
Phone number
(800) 335-9858
Established
Firm type
Fiscal year end
# of Employees
560

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A (9/19/2025)

Regulatory assets under management


Total Number of Accounts41,501
AUM (Assets Under Management)$ 11,506,548,514

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025
Cover Page
07/23/2024
07/27/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


AMERITAS ADVISORY SERVICES, LLC

CRD#: 317245Saint Libory, NE 68872

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