Dana Maxwell Pierce, CFP | Financial Professional

Professional summary

Being a previously registered professional could mean that this person is no longer operating under the supervision of the SEC or FINRA.

That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Dana Maxwell Pierce, CFP®, who also goes by Dana Maxwell, was a registered financial professional .

Dana is a previously registered financial professional and started their career in finance in 2000. Dana had worked at 6 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

Aliases

Dana Maxwell

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2006

Experience

Past

June 22, 2018 - June 12, 2026

MERIT FINANCIAL ADVISORS

RIA

CRD#: 142457

Alpharetta, GA

Past

October 18, 2013 - December 4, 2023

CLEARBRIDGE WEALTH MANAGEMENT, INC

RIA

CRD#: 169169

ATLANTA, GA

Past

April 2, 2007 - November 14, 2018

LPL FINANCIAL LLC

RIA

CRD#: 6413

ATLANTA, GA

Past

March 19, 2007 - November 14, 2018

LPL FINANCIAL LLC

BD

CRD#: 6413

ATLANTA, GA

Past

August 23, 2005 - March 9, 2007

CPC ADVISORS, LLC

RIA

CRD#: 111025

ATLANTA, GA

Past

January 22, 2004 - March 8, 2007

RAYMOND JAMES FINANCIAL SERVICES, INC.

BD

CRD#: 6694

ATLANTA, GA

Past

January 20, 2000 - December 31, 2003

COMMONWEALTH FINANCIAL NETWORK

BD

CRD#: 8032

WALTHAM, MA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

MERIT FINANCIAL ADVISORS

CRD#: 142457 / SEC#: 801-67462

RIA

Registered Investment Advisory firm - (1/31/2007 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

Visual representation of state registrations

This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 8/12/2005

Uniform Investment Adviser Law Examination

State Security Law Exam

RR

Series 63

Date: 2/7/2000

Uniform Securities Agent State Law Examination

General Industry/Product Exam

RR

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

RR

Series 7

Date: 1/19/2000

General Securities Representative Examination

Current Firm

MERIT FINANCIAL ADVISORS

CRD#: 142457 / SEC#: 801-67462

RIA

Registered Investment Advisory firm - (1/31/2007 Approved)

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Contact information

Main Address

2400 Lakeview Parkway Suite 550, Alpharetta, GA 30009

Mailing Address

Phone number

(678) 867-7050

Established

Firm type

Fiscal year end

# of Employees

279

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

MERIT FINANCIAL GROUP, LLC BROCHURE (9/12/2025)

MERIT FINANCIAL GROUP WRAP FEE PROGRAM BROCHURE (3/3/2025)

Regulatory assets under management

Total Number of Accounts	31,882
AUM (Assets Under Management)	$ 10,576,048,244

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Dana M. Pierce

Professional summary

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary)

Certified licenses

Experience

CLEARBRIDGE WEALTH MANAGEMENT, INC

LPL FINANCIAL LLC

LPL FINANCIAL LLC

CPC ADVISORS, LLC

RAYMOND JAMES FINANCIAL SERVICES, INC.

COMMONWEALTH FINANCIAL NETWORK

Primary Firm SEC Registration

MERIT FINANCIAL ADVISORS

State Registrations and Notice Filings

Exams

Series 65

Date: 8/12/2005

Series 63

Date: 2/7/2000

SIE

Date: 10/1/2018

Series 7

Date: 1/19/2000

Current Firm

MERIT FINANCIAL ADVISORS

Contact information

SEC notice filing (53 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

MERIT FINANCIAL ADVISORS

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