Winifred S. Sun
SUN GROUP WEALTH PARTNERS LLC | Managing Director, Founding Partner, Financial Advisor
Irvine, CA 92614
Some features on this profile are disabled
CRD#: 4034080
Professional summary
Winifred Shih Sun, who also goes by Winifred Shihs Sun, Winnie Shih Sun, is a registered financial advisor currently at SUN GROUP WEALTH PARTNERS LLC located in Irvine, California and LPL FINANCIAL LLC located in Irvine, California.
Winifred is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. Winifred has worked at 5 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.
Biography
Winnie Sun is an award-winning financial advisor and Managing Director and Founding Partner of Sun Group Wealth Partners, a professional financial consulting firm on the West Coast that services small business owners, senior executives, celebrities, and established families.
With more than 20 years of experience in the financial services industry, Winnie has been selected as Investment News' Twenty Women to Watch, sits on the CNBC FA Council, is frequently featured as a “top advisor” speaker at national events, is a contributor to Forbes, Fox Business, CNBC, CBS News, Huffington Post Live, TheStreet TV, The Wall Street Journal, CNBC, NY Times, Yahoo! Finance, AOL Finance, USA Today, Entrepreneur Magazine, OnWallstreet Magazine, Financial Planning Magazine, AdvisorOne, etc.
Winnie was previously First Vice President of Wealth Management, Senior Investment Management Specialist, and Lead Advisor for The Sun Group at Morgan Stanley Smith Barney. Her exemplary team was a premier leader in managing client portfolios and providing expert customized service. Winnie began her investment advisory practice with Salomon Smith Barney where she was awarded their highest honors for success with her membership in the elite Blue Chip, President’s Council throughout her tenure.
Prior to entering the financial industry Winnie was an entrepreneur. She founded and operated CH Entertainment, a Los Angeles based television audience production company, with clients including America’s Funniest Home Videos, Jeopardy!, Wheel of Fortune and Judge Judy. Winnie participated in over 350 tapings, and was a voting member of the Academy of Television Arts & Sciences (Emmys).
As an independent advisor, Winnie is called upon to educate large corporate and nonprofit groups on planning strategies. Winnie has been honored with invitations to the Barron’s Winner’s Circle for Top Women Financial Advisors beginning in 2006 - present, coined "The Wealth Whisperer" by OC Metro Magazine's 40 under 40.
Question & Answer
What are your service offerings?
Public Speaker
Media Personality
SMT Satellite Media Tours
Financial Social Media Expert/...
Financial Advice and Planning
Business Manager
Family Office Wealth Managemen...
Charitable Gifting
Corporate/Business Services
Investment Management
Nonprofit Organization Investm...
Foundation Services, Retiremen...
Cash Management
401k Plans
IRA/Roth IRAs
Pension Plans
SEP-IRA
Donor-Advised Funds
Foundations
Restricted Stock/Options
College Savings 529 Plans
Deferred Comp Plans
Estate Planning
Insurance
Annuities
Long Term Care
Mutual Funds/ETFs
Stocks
Bonds
Real Estate
Mortgages
Corporate Employee Financial W...
Corporate Transition
LifeStage Planning
Do you have an area of expertise or specialization?
High Net Worth Individuals and...
Celebrities
Business Owners and Entreprene...
Executives
New and Young Investors
Women
Widows/Widowers
Retirees
Divorcees
Healthcare Industry
LGBTQ+
International Clients
How do you get paid?
Commission
Retainer
Fixed Fee
% of AUM
Hourly Charges
Are you a "fiduciary"?
Yes
Aliases
Winifred Shihs Sun | Winnie Shih Sun
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1.3/18/2011: Sun Group Wealth Partners - InvestRel - AtReptBusLoc(s) - Non-Variable Insurance DBA. 2.11/20/2012: Crump - InvestRel - InvestRel - AtReptBusLoc(s) - Non-Variable Insurance - TimeSpent10%. 3.3/19/2013: Campaign for Next Generation Employees - InvestRel - AtReptBusLoc(s) - DBA for LPL Business (entity for LPL business). 4.5/7/2013: Sun Group Wealth Partners - InvestRel - AtReptBusLoc(s) - Registered Investment Advisor - TimeSpent20%. 5.8/21/2015: Other-Author - InvestRel - AtReptBusLoc(s) - Started 1/1/2014 - 30Hours/Month;0HoursDuringSecuritiesTrading - Write articles for Forbes.com; OC Mom, OC Register, etc. 6. 8/21/2015: Renegade Millionnaire with Winnie Sun - NotInvestRel - Firm Office in Irvine or TuneIn Radio Studio at Venice Beach, CA - Other-Radio - Started 01/01/2015 - 20Hours/Month;0HoursDuringSecuritiesTrading 7.4/25/2016: Other-Author - InvestRel - AtReptBusLoc(s) - Started 04/7/2016 - 10Hours/Month;0HoursDuringSecuritiesTrading - Writing articles for Turbo Tax. 8.11/4/2016: A1 Broadcast - InvestRel - Atlanta, George or New York - Satellite Media - Started 11/01/2016 - 6Hours/MonthDuringSecuritiesTrading. 9.11/8/2016: BGA Insurance - InvestRel - AtReptBusLoc(s) - Non-Variable Insurance - Started 10/6/2016 - 20Hours/Month;10HoursDuringSecuritiesTrading. 10.11/17/2016: Other-Tweetchat - NotInvestRel - Via Computer - Start 1/5/2017 - 1 Hour Per Month During Securities Trading. 11.9/11/2017: www.smartypig.com - InvestRel - AtReptBusLoc(s) & Home Based - Other-Author - Started 8/31/2017 - 20Hours/Month;0HoursDuringSecuritiesTrading - Writing articles. 12.5/1/2018: Other-Author - InvestRel - Home Based & AtReptBusLoc(s) - Started 4/16/2018 - 20Hours/Month;0HoursDuringSecuritiesTrading - Author - IBD. 13.8/8/2018: Saving Pie - InvestRel - AtReptBusLoc(s) - DBA for LPL Business (entity for LPL business) - Started 7/26/2018 - 40Hours/Month;10HoursDuringSecuritiesTrading. 14.2/11/2019: Freelance Social Media Influencer Marketing - NotInvestRel - AtReptBusLoc(s) -Started 1/1/2019 - 30Hours/Month;10HoursDuringSecuritiesTrading 15.4/15/2019: Bionic Beginnings LLC - NotInvestRel - AtReptBusLoc(s) - Other-Business Owner - Co-Owner/General Manager - Started 2/13/2019 - 10Hours/Month;0HoursDuringSecuritiesTrading. 16.11/21/2019: Level Up with Winnie Sun - InvestRel - AtReptBusLoc(s) - Other-TV Show - Executive Producer - Started 11/1/2019 - 20Hours/Month;0HoursDuringSecuritiesTrading 17.11/25/2019: 401(K) Rollover Conference - InvestRel - AtReptBusLoc(s) - Other-seminar - Started 11/1/2019 - 20Hours/Month;0HoursDuringSecuritiesTrading 18.6/4/2020: Modern Mom - NotInvestRel - Home Based & AtReptBusLoc(s) - Other-Editor - Started 5/22/2020 - 20Hours/Month;5HoursDuringSecuritiesTrading 19.9/29/2020: Modern Mom - NotInvestRel - Home Based & AtReptBusLoc(s) - Outside/W-2 Employment - Host - Start Date: 9/1/2020 - 20 Hrs/Month/0 Hours During Trading. 20. 02/23/2022 - THE YES FACTOR podcast on LinkedIn - Not Investment Related - Location: Online - Outside/W-2 Employment - Start Date - 01/21/2022 - 20 Hours Per Month/0 Hours During Securities Trading. 21. 11/09/2023- Momenta, LLC- Other- Rep's Business- CEO- Not Inv Rel- At Reported Business Loc(s)- Start 10/27/2023- 40 hrs a mth/0 hrs during trading 22.08/16/2024- MyTeleWealth / MyTeleWealth.com- DBA for LPL Business (entity for LPL business)- INV REL- At Rep Bus Loc(s) - Started 08/14/2024- 0hrs per month/ during trading
CRS (Client Relationship Summary) - RIA
Click below to view Winifred Shih Sun's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneEducation
UCLA
Business - Personal Financial Planning
UCLA
Bachelors - Political Science
Experience
Current
March 18, 2013 - Present
SUN GROUP WEALTH PARTNERS LLC
Office #1: 17500 Red Hill Ave Suite 140, Irvine, CA 92614RIA
CRD#: 166372
Irvine, CA
Current
March 18, 2011 - Present
LPL FINANCIAL LLC
Office #1: 17500 Red Hill Ave Ste 140, Irvine, CA 92614-2588RIA
BD
CRD#: 6413
Irvine, CA
Past
March 18, 2011 - April 18, 2013
STRATOS WEALTH PARTNERS, LTD
RIA
CRD#: 153184
IRVINE, CA
Past
June 18, 2010 - March 23, 2011
MORGAN STANLEY
BD
CRD#: 149777
IRVINE, CA
Past
June 16, 2010 - March 23, 2011
MORGAN STANLEY
RIA
CRD#: 149777
IRVINE, CA
Past
August 1, 2000 - June 16, 2010
CITIGROUP GLOBAL MARKETS INC.
RIA
CRD#: 7059
IRVINE, CA
Past
October 15, 1999 - June 16, 2010
CITIGROUP GLOBAL MARKETS INC.
BD
CRD#: 7059
IRVINE, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SG
SUN GROUP WEALTH PARTNERS LLC
CAMPAIGN FOR NEXT GENERATION EMPLOYEES | SUN GROUP WEALTH PARTNERS LLC
CRD#: 166372 / SEC#: 801-79233
RIA
Registered Investment Advisory firm - (2/28/2014 Approved)California
Registered Investment Advisory firm - (4/2/2014 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(7/24/2012)
RR
California(3/18/2011)
IAR
California(3/18/2013)
RR
Colorado(7/22/2025)
RR
Florida(5/12/2011)
RR
Georgia(10/30/2012)
RR
Hawaii(4/4/2011)
RR
Louisiana(7/5/2018)
RR
Minnesota(7/13/2018)
RR
Missouri(9/8/2023)
RR
Nevada(3/18/2011)
RR
New Hampshire(1/31/2014)
RR
New Jersey(1/21/2021)
RR
New York(3/18/2011)
RR
North Carolina(11/6/2020)
RR
Oregon(6/30/2011)
RR
South Carolina(4/5/2011)
RR
Texas(3/15/2016)
RR
Utah(10/18/2023)
RR
Washington(4/7/2017)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
SG
SUN GROUP WEALTH PARTNERS LLC
CAMPAIGN FOR NEXT GENERATION EMPLOYEES | SUN GROUP WEALTH PARTNERS LLC
CRD#: 166372 / SEC#: 801-79233
RIA
Registered Investment Advisory firm - (2/28/2014 Approved)California
Registered Investment Advisory firm - (4/2/2014 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
17500 Red Hill Ave Suite 140, Irvine, CA 92614
Mailing Address
Phone number
(949) 625-6800
Established
Firm type
Fiscal year end
# of Employees
8
SEC notice filing (5 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 533 |
| AUM (Assets Under Management) | $ 178,948,850 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
SUN GROUP WEALTH PARTNERS LLC
Managing Director, Founding Partner, Financial AdvisorCRD#: 166372Irvine, CA 92614TRUST BUT VERIFY
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Contact information
(xxx) xxx-xxxx
xxxxx@xxxx.xxx
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