Jeff O. Ruen
Professional summary
Jeff Oscar Ruen is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Austin, Texas.
Jeff is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. Jeff has worked at 5 firms and has passed the Series 66, SIE, Series 7 and Series 26 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Jeff Oscar Ruen's CRS (Customer Relationship Summary).
CRS (Client Relationship Summary) - BD
Click below to view Jeff Oscar Ruen's CRS (Customer Relationship Summary).
Certified licenses
Experience
January 20, 2017 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 8310 N Capital Of Texas Hwy Bldg 1 Ste 175, Austin, TX 78731December 16, 2016 - Present
PRINCIPAL SECURITIES, INC.
Office #1: 8310 N Capital Of Texas Hwy Bldg 1 Ste 175, Austin, TX 78731November 24, 2014 - January 3, 2017
PARK AVENUE SECURITIES LLC
October 21, 2014 - January 3, 2017
PARK AVENUE SECURITIES LLC
June 16, 2011 - September 17, 2014
PRUCO SECURITIES, LLC.
June 16, 2011 - September 17, 2014
PRUCO SECURITIES, LLC.
June 5, 2009 - June 3, 2011
EQUITY SERVICES, INC.
June 3, 2009 - June 3, 2011
EQUITY SERVICES, INC.
February 12, 2007 - May 15, 2009
CONCOURSE FINANCIAL GROUP SECURITIES, INC.
February 6, 2007 - May 15, 2009
CONCOURSE FINANCIAL GROUP SECURITIES, INC.
August 26, 1999 - February 1, 2007
PRUCO SECURITIES, LLC.
August 19, 1999 - February 1, 2007
PRUCO SECURITIES, LLC.
Primary Firm SEC Registration

PRINCIPAL SECURITIES, INC.
CRD#: 1137 / SEC#: 801-54949, 8-13975
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(10/31/2023)
(8/9/2022)
(12/19/2016)
(1/20/2017)
Exams
FINRA
Current Firm

PRINCIPAL SECURITIES, INC.
CRD#: 1137 / SEC#: 801-54949, 8-13975
Contact information
SEC notice filing (51 States and Territories)
FINRA licenses (52 States and Territories)
Documents
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| PRINCIPAL FINANCIAL SERVICES, INC. | OWNER | |
| AGRAWAL, VIVEK | DIRECTOR | 8050381 |
| CLAIRE, CHAD THOMAS | CHIEF INFORMATION OFFICER | 7219218 |
| DROGAN, THOMAS JOHN | CHIEF COMPLIANCE OFFICER | 2760482 |
| FRIEDRICH, AMY CHRISTINE | DIRECTOR | 7097797 |
| LAWLER, CODY ANTHONY | HEAD OF SUPERVISION, HEAD OF OPERATIONS | 5162072 |
| MCCULLUM, KENNETH ALLEN | DIRECTOR | 4695257 |
| MURRAY, MICHAEL FRANCIS | PRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR | 2074275 |
| RANTS, DOUGLAS JOHN | CHIEF INFORMATION SECURITY OFFICER | 7148529 |
| ROBERTS, DAWN MARIE | CHIEF FINANCIAL OFFICER | 7929617 |
| SCHELHAAS, NATHAN PAUL | DIRECTOR | 7275495 |
| SPADAFORA, CRAIG ALAN | SENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM | 3184320 |
| VANWINKLE, DANIEL SIMON | PSI AML OFFICER | 4715191 |
Regulatory assets under management
| Total Number of Accounts | 63,730 |
| AUM (Assets Under Management) | $ 14,827,718,110 |
Disclosures
| Regulatory Event | 9 |
| Arbitration | 3 |
| Bond | 3 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 09/26/2025 | ||
| 10/28/2024 | ||
| 11/28/2023 | ||
| 09/22/2023 | ||
| 12/20/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
