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Ruth Ellen Goran

CETERA PLANNING PARTNERS
SKOKIE, IL
·CRD# 3241313·27 years experience

Professional Summary

Ruth Ellen Goran is a registered financial advisor currently at CETERA PLANNING PARTNERS located in Skokie, Illinois. Ruth is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1999. Ruth has worked at 3 firms and has passed the Series 65, Series 63 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

27 years in the financial services industry

Current & Past Employments

CETERA PLANNING PARTNERS·CRD# 129625
RIA
8631 North Keeler Avenue, Skokie, IL 60076
September 29, 2026 - Present
AVANTAX PLANNING PARTNERS, INC.·CRD# 106237
RIA
Skokie, IL
October 9, 2001 - September 29, 2026
HOCHMAN & BAKER SECURITIES, INC.·CRD# 19949
BD
Stamford, CT
July 30, 1999 - September 17, 2001

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Current Firm

CP
CETERA PLANNING PARTNERS

CETERA PLANNING PARTNERS | THE RETIREMENT PLANNING GROUP, LLC | THE RETIREMENT PLANNING GROUP, INC.

CRD#: 129625 / SEC#: 801-62655
RIA
Registered Investment Advisory firm - SEC (1/16/2004 Approved)

Contact Information

Main Address

11460 Tomahawk Creek Pkwy Suite 400, Leawood, KS 66211

Phone Number

(913) 498-8898

# of Employees

78

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CETERA PLANNING PARTNERS ADV PART 2A SEPT 2026 (9/22/2026)

Regulatory Assets Under Management

Total Number of Accounts

14,107

AUM (Assets Under Management)

$4,164,758,846

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
08/19/2026Cover PageReport
11/24/2025Cover PageReport
08/08/2024Cover PageReport
11/27/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) I am an owner of and the president for Entertain2Educate. The entity is not investment-related. The entity is located at 8631 North Keeler Ave, Skokie, IL 60076. I have been involved with the entity since 06/2017. Duties include research and technical materials provided to work with a playwright for developing original scripts to be used in continuing education programs. I devote approximately 20-25 hours per month to this activity, mostly during non-securities trading hours. 2) I am the Majority Shareholder of Creative Family Office, Inc., an extension of Ruth Goran, CPA firm. The activity is located at 8631 Keeler, Skokie, IL 60076. I have participated in this activity since 05/2019. I devote roughly 1-5 hours a month to this activity, primarily during non-securities trading hours. Among other periodic tasks, I work with current clients on QuickBooks and other accounting matters. My participation is not securities-related or investment-related. 3) I am President of Parks Earhart, a not-for-profit organization located at Skokie, IL 60076. I have participated in this activity since 04/2020. I research articles on women breaking the glass ceiling in business. I devote approximately 6-10 hours per month to this activity, mostly during non-securities trading hours. 4) RUTH GORAN CPA; Owner; CPA Tax practice, consulting, planning, accounting for closely held companies and their owners which includes check writing abilities for under a dozen clients who are not investment clients. That service is only for my CPA tax clients; NIR; HRS 200; HRS 130; 01/01/1980; 8631 NORTH KEELER AVENUE, Skokie IL 60076; Tax preparation for individuals, S corporations, C corporations, partnerships, and trusts.Review of company quickbooks for planning and tax preparation. Meetings with attorneys and financial advisors for estate and gift planning. I provide bill pay service for a very small group of my tax clients. 5) Brock Fountaine Inc; Treasurer; This entity was just created to focus on animals, and animal education. It is still in the start up phases. I have a 20% ownership.; NIR; 1; 11/15/2023; 8631 NORTH KEELER AVENUE Skokie IL 60076; I am the treasurer of this entity so I will keep the quickbooks and accounting. The entity was created 11-7-23 and has not been funded yet. 6) Charitable Boards; Board Member and Treasurer; Board member and treasurer non profit organization TWTC (Formerly The Womens Treatment Center); NIR; 10; 01/01/2013; 8631 NORTH KEELER AVENUE Skokie IL 60076; For TWTC I am the treasurer, and I assist with the auditor and tax preparation for the entities.This is all done on a voluntary basis. 7) Case Art Fund; Board Treasurer; I attend board meetings and prepare the tax returns for this entity on a voluntary basis; NIR; 1; 01/01/2019; 8631 NORTH KEELER AVENUE Skokie IL 60076; I attend board meetings that are held at least once a year. I also prepare the Federal and State tax returns on a voluntary basis for the non profit. 8) Design Museum of Chicago; Board member Treasurer; I work with the finance committee, accountant, and outside auditor to review and assist in the preparation of tax returns.; NIR; 10; 01/01/2013; 8631 NORTH KEELER AVENUE Skokie IL 60076; I am the treasurer and member of the finance committee and regularly attend meetings, assist with the audit and tax preparation for the entity. 9) One for One Chicago; Auxiliary board member; I attend a board meeting about once a year and discuss planning objectives with the executive director. I also will discuss financial statements and assist with tax preparation.; NIR; 1; 01/01/2021; 8631 NORTH KEELER AVENUE Skokie IL 60076; I attend a board meeting once a year and will have a few phone calls with the executive director regarding strategic planning. I review the financial statements and assist with the tax preparation.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CETERA PLANNING PARTNERS

CETERA PLANNING PARTNERS | THE RETIREMENT PLANNING GROUP, LLC | THE RETIREMENT PLANNING GROUP, INC.

CRD#: 129625 / SEC#: 801-62655
RIA
Registered Investment Advisory firm - SEC (1/16/2004 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(9/29/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Aug 2001About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1999About the Series 63 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jul 1999About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Ruth Ellen Goran's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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