RG
Ruth E. Goran
AVANTAX PLANNING PARTNERS
SKOKIE, IL 60076
Some features on this profile are disabled
CRD#: 3241313
RG
Professional summary
Ruth Ellen Goran is a registered financial advisor currently at AVANTAX PLANNING PARTNERS, INC. located in Skokie, Illinois.
Ruth is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1999. Ruth has worked at 2 firms and has passed the Series 65, Series 63 and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) I am an owner of and the president for Entertain2Educate. The entity is not investment-related. The entity is located at 8631 North Keeler Ave, Skokie, IL 60076. I have been involved with the entity since 06/2017. Duties include research and technical materials provided to work with a playwright for developing original scripts to be used in continuing education programs. I devote approximately 20-25 hours per month to this activity, mostly during non-securities trading hours. 2) I am the Majority Shareholder of Creative Family Office, Inc., an extension of Ruth Goran, CPA firm. The activity is located at 8631 Keeler, Skokie, IL 60076. I have participated in this activity since 05/2019. I devote roughly 1-5 hours a month to this activity, primarily during non-securities trading hours. Among other periodic tasks, I work with current clients on QuickBooks and other accounting matters. My participation is not securities-related or investment-related. 3) I am President of Parks Earhart, a not-for-profit organization located at Skokie, IL 60076. I have participated in this activity since 04/2020. I research articles on women breaking the glass ceiling in business. I devote approximately 6-10 hours per month to this activity, mostly during non-securities trading hours. 4) RUTH GORAN CPA; Owner; CPA Tax practice, consulting, planning, accounting for closely held companies and their owners which includes check writing abilities for under a dozen clients who are not investment clients. That service is only for my CPA tax clients; NIR; HRS 200; HRS 130; 01/01/1980; 8631 NORTH KEELER AVENUE, Skokie IL 60076; Tax preparation for individuals, S corporations, C corporations, partnerships, and trusts.Review of company quickbooks for planning and tax preparation. Meetings with attorneys and financial advisors for estate and gift planning. I provide bill pay service for a very small group of my tax clients. 5) Brock Fountaine Inc; Treasurer; This entity was just created to focus on animals, and animal education. It is still in the start up phases. I have a 20% ownership.; NIR; 1; 11/15/2023; 8631 NORTH KEELER AVENUE Skokie IL 60076; I am the treasurer of this entity so I will keep the quickbooks and accounting. The entity was created 11-7-23 and has not been funded yet. 6) Charitable Boards; Board Member and Treasurer; Board member and treasurer non profit organization TWTC (Formerly The Womens Treatment Center); NIR; 10; 01/01/2013; 8631 NORTH KEELER AVENUE Skokie IL 60076; For TWTC I am the treasurer, and I assist with the auditor and tax preparation for the entities.This is all done on a voluntary basis. 7) Case Art Fund; Board Treasurer; I attend board meetings and prepare the tax returns for this entity on a voluntary basis; NIR; 1; 01/01/2019; 8631 NORTH KEELER AVENUE Skokie IL 60076; I attend board meetings that are held at least once a year. I also prepare the Federal and State tax returns on a voluntary basis for the non profit. 8) Design Museum of Chicago; Board member Treasurer; I work with the finance committee, accountant, and outside auditor to review and assist in the preparation of tax returns.; NIR; 10; 01/01/2013; 8631 NORTH KEELER AVENUE Skokie IL 60076; I am the treasurer and member of the finance committee and regularly attend meetings, assist with the audit and tax preparation for the entity. 9) One for One Chicago; Auxiliary board member; I attend a board meeting about once a year and discuss planning objectives with the executive director. I also will discuss financial statements and assist with tax preparation.; NIR; 1; 01/01/2021; 8631 NORTH KEELER AVENUE Skokie IL 60076; I attend a board meeting once a year and will have a few phone calls with the executive director regarding strategic planning. I review the financial statements and assist with the tax preparation.
CRS (Client Relationship Summary) - RIA
Click below to view Ruth Ellen Goran's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
October 9, 2001 - Present
AVANTAX PLANNING PARTNERS, INC.
Office #1: 8631 North Keeler Avenue, Skokie, IL 60076RIA
CRD#: 106237
SKOKIE, IL
Past
July 30, 1999 - September 17, 2001
HOCHMAN & BAKER SECURITIES, INC.
BD
CRD#: 19949
STAMFORD, CT
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AP
AVANTAX PLANNING PARTNERS, INC.
AVANTAX PLANNING PARTNERS, INC. | HONKAMP KRUEGER FINANCIAL SERVICES INC | HK FINANCIAL SERVICES | AVANTAX RETIREMENT PLAN SERVICES
CRD#: 106237 / SEC#: 801-50939
RIA
Registered Investment Advisory firm - (1/17/1996 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
Illinois(10/9/2001)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
Current Firm
AP
AVANTAX PLANNING PARTNERS, INC.
AVANTAX PLANNING PARTNERS, INC. | HONKAMP KRUEGER FINANCIAL SERVICES INC | HK FINANCIAL SERVICES | AVANTAX RETIREMENT PLAN SERVICES
CRD#: 106237 / SEC#: 801-50939
RIA
Registered Investment Advisory firm - (1/17/1996 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
3390 Asbury Road, Dubuque, IA 52002-2801
Mailing Address
Phone number
(563) 582-2855
Established
Firm type
Fiscal year end
# of Employees
254
SEC notice filing (51 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 13,679 |
| AUM (Assets Under Management) | $ 6,933,162,284 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/20/2024 | ||
| 11/28/2023 | ||
| 12/16/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
