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William James Prentice II

William James Prentice Ii

CFP®, CIMA®
PRENTICE WEALTH MANAGEMENT
ROCHESTER, NY
·CRD# 3212474·27 years experience

Professional Summary

William James Prentice II, CFP®, CIMA®, who also goes by Bill Prentice II, is a registered financial advisor currently at PRENTICE WEALTH MANAGEMENT LLC located in Rochester, New York and LPL FINANCIAL LLC located in Rochester, New York. William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. William has worked at 6 firms and has passed the Series 66, Series 63, SIE, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Bill Prentice Ii

Blog Corner

More Resources

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2011
CIMA®
Certified Investment Management Analyst

Years of Experience

27 years in the financial services industry

Current & Past Employments

Current

PRENTICE WEALTH MANAGEMENT LLCCurrent·CRD# 160052
RIA
1150 Penfield Rd., Rochester, NY 14625
April 30, 2021 - Present
LPL FINANCIAL LLCCurrent·CRD# 6413
RIA
BD
1150 Penfield Road, Rochester, NY 14625
July 10, 2025 - Present

Past

LPL FINANCIAL LLCPast·CRD# 6413
RIA
Fort Mill, SC
July 10, 2025 - July 13, 2026
CADARET, GRANT & CO., INC.Past·CRD# 10641
RIA
Rochester, NY
February 4, 2008 - July 10, 2025
CADARET, GRANT & CO., INC.Past·CRD# 10641
BD
Rochester, NY
February 4, 2008 - July 10, 2025
GUNNALLEN FINANCIAL, INCPast·CRD# 17609
RIA
Rochester, NY
March 10, 2005 - February 8, 2008
GUNNALLEN FINANCIAL, INCPast·CRD# 17609
BD
Rochester, NY
February 24, 2005 - February 8, 2008
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLCPast·CRD# 2881
BD
Milwaukee, WI
September 15, 1999 - February 28, 2005
ROBERT W. BAIRD & CO. INCORPORATEDPast·CRD# 8158
BD
Milwaukee, WI
September 15, 1999 - January 1, 2002

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Current Firm

PW
PRENTICE WEALTH MANAGEMENT LLC

KNIGHTBRIDGE CAPITAL | WERTH WEALTH PLANNING, LLC | PRENTICE WEALTH MANAGEMENT LLC

CRD#: 160052 / SEC#: 801-76490
RIA
Registered Investment Advisory firm - SEC (4/24/2012 Approved)

Contact Information

Main Address

1150 Penfield Rd., Rochester, NY 14625

Phone Number

(585) 218-0001

# of Employees

14

SEC notice filing (12 States and Territories)

Registered to provide investment advisory services in 12 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2A: FIRM BROCHURE (2/23/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,034

AUM (Assets Under Management)

$567,504,623

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 07/10/2025- Prentice Wealth Managment, LLC- Registered Investment Advisor Hybrid- INV Related- At Reported Business Location(s)- Start date 04/24/2012- 160 Hours Per Month- 160 Hours During Trading- I provide investment advisory services through Prentice Wealth Managment, LLC, an independent investment advisor firm. I started this business activity in 7/2025. I expect to spend approximately 160 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 2. 07/10/2025- Knightbridge Capital, LLC- Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 12/19/2023 3.07/10/2025 - Alpine Thread, LLC- Business Owner- Not INV Related- At Reported Business Location(s)- Start date 10/10/2023 4. 07/10/2025- 1150 Penfield Rd, LLC-Real Estate Rental- INV Related- At Reported Business Location(s)- Start date 11/18/2022- 5 Hours Per Month- 5 Hours During Trading 5. 07/10/2025- PWM Wealth Services, LLC- Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 08/16/2023 6. 07/10/2025- PWM Tax Associates, LLC-Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 12/22/2023 7. 07/10/2025- 69 Waterworks Drive, LLC- Real Estate Rental- INV Related- At Rochester, NY- Start date 01/04/2024 8. 07/10/2025- WJP2, LLC - formerly Empire Tax Consulting, LLC at formation- INV Related- At Rochester, NY- Start date 02/11/2009- 5 Hours Per Month- 5 Hours During Trading 9. 07/10/2025- Insurance Sales- Non-Variable Insurance- INV Related- At Reported Business Location(s)- Start date 06/01/1999- 5 Hours Per Month- 5 Hours During Trading 10. 07/10/2025- Prentice Wealth Managment, LLC- DBA for LPL Business (entity for LPL business)- INV Related- At Reported Business Location(s)- Start date 06/24/2012- 160 Hours Per Month- 160 Hours During Trading 11. 10/15/2025 - Knightbridge Capital - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start Date 01/14/2013 12. 05/02/2026 - PWM Tax Associates - Business Entity For Tax/Investment Purposes Only - Investment Related - Rochester, NY - Start Date 01/01/2019 - 0 hours per month/ during trading 13. 05/02/2026 - 1171 Baxter Village, LLC - Real Estate Rental - Investment Related - At Reported Business Location(s) - Start Date 12/05/2025 - 5 hours per month/ during trading

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PW
PRENTICE WEALTH MANAGEMENT LLC

KNIGHTBRIDGE CAPITAL | WERTH WEALTH PLANNING, LLC | PRENTICE WEALTH MANAGEMENT LLC

CRD#: 160052 / SEC#: 801-76490
RIA
Registered Investment Advisory firm - SEC (4/24/2012 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alaska
(7/10/2025)
RR
Arizona
(7/10/2025)
RR
Arkansas
(7/10/2025)
RR
California
(7/10/2025)
RR
Colorado
(7/10/2025)
RR
Connecticut
(7/10/2025)
RR
Florida
(7/10/2025)
RR
Georgia
(7/10/2025)
RR
Hawaii
(7/10/2025)
RR
Illinois
(5/5/2026)
RR
Indiana
(7/10/2025)
RR
Louisiana
(7/10/2025)
RR
Maine
(7/10/2025)
RR
Maryland
(7/10/2025)
RR
Massachusetts
(7/10/2025)
RR
Michigan
(7/10/2025)
RR
Mississippi
(7/10/2025)
RR
Missouri
(7/10/2025)
RR
Nevada
(7/10/2025)
RR
New Hampshire
(7/10/2025)
RR
New Jersey
(7/10/2025)
RR
New Mexico
(7/10/2025)
IAR
New York
(4/30/2021)
RR
New York
(7/10/2025)
RR
North Carolina
(7/10/2025)
RR
Ohio
(7/10/2025)
RR
Oregon
(7/10/2025)
RR
Pennsylvania
(7/10/2025)
RR
Rhode Island
(7/10/2025)
RR
South Carolina
(7/10/2025)
RR
Tennessee
(7/10/2025)
IAR
Texas
(4/30/2021)
RR
Texas
(7/10/2025)
RR
Utah
(7/10/2025)
RR
Vermont
(7/10/2025)
RR
Virginia
(7/10/2025)
RR
Wisconsin
(7/10/2025)
RR
Wyoming
(7/10/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2005About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1999About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 2005About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1999About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Jun 2008About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view William James Prentice II's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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