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JR

James L. Royals

THE FIDUCIARY ALLIANCE
High Point, NC 27265
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CRD#: 3198993
JR

Professional summary


James Lee Royals JR, who also goes by Jim Royals, is a registered financial advisor currently at THE FIDUCIARY ALLIANCE located in High Point, North Carolina and FORTUNE FINANCIAL SERVICES, INC. located in High Point, North Carolina.

James is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1999. James has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Jim Royals

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Business Name: Bridgeway Wealth Strategies, LLC Investment Related: Yes Address: 1912 Eastchester DR Ste 110 High Point, NC 27265 Nature of Business: using a DBA name; Consulting; Insurance; Position, Title or Relationship: Partner Start Date: 4/1/2016 Hours per month: 91% - 100% (145 - 160 hours) Hours per month during trading hours: 91% - 100% (127 - 140 hours) Duties: Management and financial planning. Advisory services offered through The Fiduciary Alliance and brokerage services offered through Fortune Financial Services. Business Name: Fortune Financial Services, LLC Investment Related: Yes Address: 3582 Brodhead Rd Ste 202 Monaca, PA 15061 Nature of Business: Brokerage services Position, Title or Relationship: Registered Representative Start Date: 4/1/2024 Hours per month: Up to 100% (0 to 160 hours) Hours per month during trading hours: Up to 100% (0 to 160 hours) Duties: Investment advisory services Business Name: The Fiduciary Alliance, LLC Investment Related: Yes Address: 1912 Eastchester DR Ste 110 High Point, NC 27265 Nature of Business: Investment advisory services Position, Title or Relationship: Investment Advisor Representative Start Date: 4/1/2024 Hours per month: Up to 100% (0 to 160 hours) Hours per month during trading hours: Up to 100% (0 to 160 hours) Duties: Investment advisory services

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view James Lee Royals JR's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

April 1, 2024 - Present

THE FIDUCIARY ALLIANCE

Office #1: 1912 Eastchester Dr Ste 110, High Point, NC 27265
RIA
CRD#: 284924
High Point, NC
Current

April 1, 2024 - Present

FORTUNE FINANCIAL SERVICES, INC.

Office #1: 1912 Eastchester Drive Suite 110, High Point, NC 27265
BD
CRD#: 42150
High Point, NC
Past

April 19, 2016 - March 28, 2024

KESTRA ADVISORY SERVICES, LLC

RIA
CRD#: 283330
High Point, NC
Past

October 26, 2004 - September 22, 2016

KESTRA INVESTMENT SERVICES, LLC

RIA
CRD#: 42046
High Point, NC
Past

October 12, 2004 - March 28, 2024

KESTRA INVESTMENT SERVICES, LLC

BD
CRD#: 42046
High Point, NC
Past

March 23, 1999 - October 12, 2004

CAPITAL INVESTMENT GROUP, INC.

BD
CRD#: 14752
RALEIGH, NC

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TF
THE FIDUCIARY ALLIANCE
ALTUM WEALTH ALLIANCE | THE FIDUCIARY ALLIANCE | STEWARDSHIP INVESTMENTS, INC. | PEACHTREE FINANCIAL GROUP | PARALLEL FINANCIAL | NORRIS LAKE RETIREMENT PLANNING, LLC | MORROW WEALTH ADVISORY GROUP | MERRIMACK WEALTH MANAGEMENT | LONGVIEW ADVISORS | KINGDOM WEALTH MANAGEMENT | GUARD LEGACY | FIDUCIARY ALLIANCE LLC | ELM WEALTH ADVISORS | ECHELON FINANCIAL MANAGEMENT | DAVID DUNN WEALTH, LLC | CREATIVE RETIREMENT SOLUTIONS GROUP, LLC | BRIDGEWAY WEALTH STRATEGIES

CRD#: 284924 / SEC#: 801-108283

RIA
Registered Investment Advisory firm - (8/17/2016 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
North Carolina
(4/1/2024)
IAR
North Carolina
(4/1/2024)
RR
South Carolina
(4/1/2024)
RR
Texas
(4/1/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 12/10/1999
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


TF
THE FIDUCIARY ALLIANCE
ALTUM WEALTH ALLIANCE | THE FIDUCIARY ALLIANCE | STEWARDSHIP INVESTMENTS, INC. | PEACHTREE FINANCIAL GROUP | PARALLEL FINANCIAL | NORRIS LAKE RETIREMENT PLANNING, LLC | MORROW WEALTH ADVISORY GROUP | MERRIMACK WEALTH MANAGEMENT | LONGVIEW ADVISORS | KINGDOM WEALTH MANAGEMENT | GUARD LEGACY | FIDUCIARY ALLIANCE LLC | ELM WEALTH ADVISORS | ECHELON FINANCIAL MANAGEMENT | DAVID DUNN WEALTH, LLC | CREATIVE RETIREMENT SOLUTIONS GROUP, LLC | BRIDGEWAY WEALTH STRATEGIES

CRD#: 284924 / SEC#: 801-108283

RIA
Registered Investment Advisory firm - (8/17/2016 Approved)
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Contact information


Main Address
135 S Main St Suite 600, Greenville, SC 29601
Mailing Address
Phone number
(864) 385-7999
Established
Firm type
Fiscal year end
# of Employees
63

SEC notice filing (29 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

TFA ADV 2A (5/23/2025)

Regulatory assets under management


Total Number of Accounts6,842
AUM (Assets Under Management)$ 1,921,956,974

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


THE FIDUCIARY ALLIANCE

CRD#: 284924High Point, NC 27265

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