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Peter T Po

EMERSON EQUITY
Cupertino, CA
·CRD# 3106974·28 years experience

Professional Summary

Peter T Po, who also goes by Peter Po, Tinchu Peter Po, is a registered financial advisor currently at EMERSON EQUITY LLC located in Cupertino, California. Peter is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1998. Peter has worked at 9 firms and has passed the Series 65, Series 63, SIE, Series 31 and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Peter Po, Tinchu Peter Po

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

28 years in the financial services industry

Current & Past Employments

Current

EMERSON EQUITY LLCCurrent·CRD# 130032
RIA
BD
20370 Town Center Lane #120, Cupertino, CA 95014
May 14, 2024 - Present
EMERSON EQUITY LLCCurrent·CRD# 130032
RIA
BD
20370 Town Center Lane #120, Cupertino, CA 95014
May 3, 2024 - Present

Past

NI ADVISORSPast·CRD# 134502
RIA
Cupertino, CA
August 21, 2015 - May 16, 2024
NI ADVISORSPast·CRD# 134502
BD
Cupertino, CA
August 19, 2015 - May 16, 2024
VOYA FINANCIAL ADVISORS, INC.Past·CRD# 2882
RIA
Cupertino, CA
October 15, 2007 - August 12, 2015
VOYA FINANCIAL ADVISORS, INC.Past·CRD# 2882
BD
Cupertino, CA
September 19, 2007 - August 12, 2015
MSI FINANCIAL SERVICES, INC.Past·CRD# 14251
RIA
Foster City, CA
September 16, 2004 - October 1, 2007
MSI FINANCIAL SERVICES, INC.Past·CRD# 14251
BD
Foster City, CA
September 3, 2004 - October 1, 2007
METROPOLITAN LIFE INSURANCE COMPANYPast·CRD# 4095
BD
Foster City, CA
September 3, 2004 - July 9, 2007
MONY SECURITIES CORPORATIONPast·CRD# 4386
BD
New York, NY
December 18, 2002 - August 5, 2004
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDPast·CRD# 7691
RIA
Cupertino, CA
March 23, 2001 - August 1, 2002
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDPast·CRD# 7691
BD
New York, NY
March 5, 2001 - August 1, 2002
CITICORP INVESTMENT SERVICESPast·CRD# 23988
BD
Long Island City, NY
February 17, 2000 - February 9, 2001
MORGAN STANLEY DW INC.Past·CRD# 7556
BD
Purchase, NY
September 17, 1998 - February 16, 2000

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Current Firm

EE
EMERSON EQUITY LLC

DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296
RIA
Registered Investment Advisory firm - SEC (4/16/2021 Approved)
California
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
Colorado
Registered Investment Advisory firm - SEC (4/19/2023 Terminated)
Nevada
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
New York
Registered Investment Advisory firm - SEC (9/21/2021 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (4/12/2023 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Virginia
Registered Investment Advisory firm - SEC (2/14/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/16/2022 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (San Francisco district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Mailing Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Phone Number

(650) 312-0200

Established

California since 10/10/2003

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Medium

# of Employees

343

SEC notice filing (34 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2 (4/8/2026)

Direct owners and executive officers

NamePositionCRD#
BALDINI, DOMINIC JULIOMANAGING MEMBER, PRESIDENT, GENERAL SECURITIES PRINCIPAL, CHIEF COMPLIANCE OFFICER, OPTIONS PRINCIPAL, MUNI PRINCIPAL, FINOP3082081
MORRISSEY, KATHLEEN FRANCESCHIEF OPERATIONS OFFICER1771747
SNYDER, SEAN KRISTIANCHIEF STRATEGY OFFICER1860842

Regulatory Assets Under Management

Total Number of Accounts

682

AUM (Assets Under Management)

$321,704,653

Disclosures

Regulatory Event

2

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)PETER PO INSURANCE SERVICES. INVESTMENT RELATED. 20370 TOWN CENTER LANE #120 CUPERTINO, CA 95014. ANNUITIES, LIFE & HEALTH INSURANCE. AGENT/OWNER, 20 HOURS/MONTH 30 MINUTES/WEEKLY DURING SECURITIES TRADING HOURS. SALES & MANAGEMENT. 08/1998

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
EE
EMERSON EQUITY LLC

DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296
RIA
Registered Investment Advisory firm - SEC (4/16/2021 Approved)
California
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
Colorado
Registered Investment Advisory firm - SEC (4/19/2023 Terminated)
Nevada
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
New York
Registered Investment Advisory firm - SEC (9/21/2021 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (4/12/2023 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Virginia
Registered Investment Advisory firm - SEC (2/14/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/16/2022 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (San Francisco district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(5/14/2024)
IAR
California
(5/14/2024)
RR
Nevada
(5/15/2024)
RR
New Mexico
(5/21/2024)
RR
Texas
(8/3/2024)
RR
Washington
(9/25/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Oct 1998About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 1998About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Oct 1998About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Sep 1998About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Peter T Po's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Peter T Po's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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