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Michelle Leanne Ford

CFP®
EQUITY ADVISORS
New Hope, PA
·CRD# 3089876·28 years experience

Professional Summary

Michelle Leanne Ford, CFP®, who also goes by Michelle L Ford, is a registered financial advisor currently at EQUITY ADVISORS, LLC located in New Hope, Pennsylvania and LIFELONG ADVISORY CORP located in New Hope, Pennsylvania. Michelle is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1998. Michelle has worked at 13 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 4 and Series 24 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Michelle L Ford

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

28 years in the financial services industry

Current & Past Employments

EQUITY ADVISORS, LLC·CRD# 300031
RIA
New Hope, PA
February 27, 2024 - Present
LIFELONG ADVISORY CORP·CRD# 336441
RIA
New Hope, PA
October 30, 2025 - Present
ADVISORY ADVOCATES LLC·CRD# 284100
RIA
New Hope, PA
February 9, 2023 - April 4, 2023
LIFELONG RETIREMENT CORP·CRD# 300967
RIA
New Hope, PA
April 15, 2019 - March 27, 2024
WOODBURY FINANCIAL SERVICES, INC.·CRD# 421
RIA
New Hope, PA
March 1, 2019 - April 18, 2019
WOODBURY FINANCIAL SERVICES, INC.·CRD# 421
BD
New Hope, PA
March 1, 2019 - April 18, 2019
QUESTAR ASSET MANAGEMENT, INC.·CRD# 133358
RIA
New Hope, PA
February 26, 2016 - March 1, 2019
QUESTAR CAPITAL CORPORATION·CRD# 43100
BD
New Hope, PA
February 26, 2016 - March 1, 2019
QUESTAR ASSET MANAGEMENT, INC.·CRD# 133358
RIA
Minneapolis, MN
May 27, 2010 - February 4, 2015
QUESTAR CAPITAL CORPORATION·CRD# 43100
BD
Bridgewater, NJ
April 21, 2010 - February 4, 2015
SECURITIES AMERICA ADVISORS, INC.·CRD# 110518
RIA
Bedminster, NJ
April 11, 2008 - December 8, 2009
SECURITIES AMERICA, INC.·CRD# 10205
BD
Bedminster, NJ
April 8, 2008 - December 8, 2009
AFFINITY INVESTMENT SERVICES, LLC·CRD# 104296
RIA
Basking Ridge, NJ
March 30, 2006 - March 5, 2007
AFFINITY INVESTMENT SERVICES, LLC·CRD# 104296
BD
Basking Ridge, NJ
January 22, 2002 - March 5, 2007
SECU BROKERAGE SERVICES·CRD# 19899
BD
Raleigh, NC
August 22, 2000 - September 9, 2002
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
New York, NY
April 15, 1999 - August 16, 2000
STELLAR INVESTMENTS, INC.·CRD# 13814
BD
Tampa, FL
July 24, 1998 - February 8, 1999

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Current Firm

EA
EQUITY ADVISORS, LLC

EQUITY ADVISORS, LLC | SHOCKWAVE ADVISORS | LIFELONG RETIREMENT CORP

CRD#: 300031
Alabama
Registered Investment Advisory firm - Alabama (9/18/2025 Approved)
California
Registered Investment Advisory firm - California (2/8/2019 Approved)
Florida
Registered Investment Advisory firm - Florida (3/5/2025 Approved)
Georgia
Registered Investment Advisory firm - Georgia (6/3/2026 Approved)
Missouri
Registered Investment Advisory firm - Missouri (8/8/2019 Approved)
Nevada
Registered Investment Advisory firm - Nevada (6/18/2020 Approved)
New Jersey
Registered Investment Advisory firm - New Jersey (5/22/2020 Approved)
North Carolina
Registered Investment Advisory firm - North Carolina (11/6/2019 Approved)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (11/2/2023 Approved)

Contact Information

Main Address

Zepher Cove, NV

Phone Number

(408) 261-2275

# of Employees

5

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

108

AUM (Assets Under Management)

$35,842,229

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

LIFELONG RETIREMENT CORP. POSITION: Insurance Agent. NATURE: Fixed insurance. INVESTMENT RELATED: Yes NUMBER OF HOURS: 30 SECURITIES TRADING HOURS: 20 START DATE: 02/29/2016 ADDRESS: 29 Bridlewood Drive, New Hope PA 18938, United States DESCRIPTION: All forms of personal lines of insurance, including GUL, FIUL, Fixed Annuities, LTC, Critical illness, disability insurance, term life. UNDERWRITERS MARKETING SERVICE. POSITION: Board Member. NATURE: Member of FMO Board. INVESTMENT RELATED: Yes NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 02/29/2016 ADDRESS: 100 Century Pkwy, Mount Laurel NJ 08054, United States DESCRIPTION: Advise my FMO on serving its agents. Meet quarterly generally. UNDERWRITERS MARKETING SERVICE. POSITION: CE Instructor. NATURE: CE Training. INVESTMENT RELATED: Yes NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 02/29/2016 ADDRESS: 100 Century Pkwy, Mount Laurel NJ 08054, United States DESCRIPTION: Teach continuing education coursework for social security and annuity classes for my FMO's NJ-Licensed CE School and CPE for accountants. LIFELONG RETIREMENT CORP POSITION: SALES NATURE: SOLICITING PREMIUM FINANCING OR STRUCTURED FINANCING FOR LIFE INSURANCE. CURRENTLY USING THE KAIZAN STRUCTURED PREMIUM FINANCING BUSINESS MODEL INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 09/26/2018 ADDRESS: 29 BRIDLEWOOD DRIVE, NEW HOPE PA 18938, United States DESCRIPTION: SOLICITATION OF PREMIUM FINANCING FOR LIFE INSURANCE PROSPECTS/CLIENTS WHERE APPROPRIATE. MICHELLE FORD POSITION: 1031 EXCHANGE CONSULTANT. NATURE: INDEPENDENT CONTRACTOR. INVESTMENT RELATED: Yes NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 02/2022 ADDRESS: 29 BRIDLEWOOD DR, NEW HOPE PA 18938, United States DESCRIPTION: ASSISTS PROPERTY INVESTORS BY FACILITATING 1031 TRANSACTIONS THROUGH QUALIFIED INTERMEDIARIES.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Missouri
(6/9/2026)
IAR
New Jersey
(3/19/2024)
IAR
Pennsylvania
(2/27/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2000About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jul 1998About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 1998About the Series 7 exam

Series 4 — Registered Options Principal Examination

Passed Sep 1998About the Series 4 exam

Series 24 — General Securities Principal Examination

Passed Sep 1998About the Series 24 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Michelle Leanne Ford's CRS (Customer Relationship Summary).

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