Diana L. Bacon

APELLA WEALTH

DALLAS, TX 75226

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CRD#: 3082742

Professional summary

Diana Lynn Bacon, CFP®, who also goes by Diana Lynn Petrucci, is a registered financial advisor currently at APELLA WEALTH located in Dallas, Texas.

Diana is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1999. Diana has worked at 7 firms and has passed the Series 65, Series 63 and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Diana Lynn Petrucci

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

ON FEBRUARY 25, 2013, I OPENED EATING WITH MOM HELD AS A SOLE PROPRIETORSHIP WITH A DBA FILED IN DALLAS COUNTRY, TEXAS. EATING WITH MOM ACTIVITIES ARE NON-INVESTMENT RELATED. HOURS SPENT ON EATING WITH MOM PROJECTS WILL BE DURING EVENINGS AND WEEKENDS. I ANTICIPATE IT WILL UP TO 20 HOURS PER MONTH. THROUGH EATING WITH MOM, I WILL WORK WITH FAMILIES CONVERTING THEIR COOKING STYLE AND FOOD FROM A STANDARD AMERICAN DIET TO GLUTEN FREE FOCUSING ON COOKING WHOLE FOODS.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Diana Lynn Bacon's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2004

Experience

Current

January 8, 2020 - Present

APELLA WEALTH

Office #1: 1808 S Good Latimer Expy, Dallas, TX 75226Office #2: 2001 Union St Ste 540, San Francisco, CA 94123

RIA

CRD#: 171106

DALLAS, TX

Past

January 3, 2014 - July 1, 2015

CONCERT WEALTH MANAGEMENT

RIA

CRD#: 141253

DALLAS, TX

Past

February 21, 2007 - December 18, 2020

BACON FINANCIAL MANAGEMENT, INC DBA FINANCIAL STRATEGIES GROUP

RIA

CRD#: 142605

DALLAS, TX

Past

January 3, 2005 - November 29, 2006

PARATUS FINANCIAL, INC.

RIA

CRD#: 133361

DALLAS, TX

Past

February 18, 2003 - September 20, 2004

ERNST & YOUNG INVESTMENT ADVISERS LLP

RIA

CRD#: 110921

DALLAS, TX

Past

May 3, 2000 - January 15, 2003

GOLDMAN SACHS WEALTH SERVICES, L.P.

RIA

CRD#: 106693

DALLAS, TX

Past

March 2, 1999 - September 20, 2002

MERCER ALLIED COMPANY, L.P.

CRD#: 37404

COHOES, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

APELLA WEALTH

APELLA CAPITAL | APELLA WEALTH | APELLA CAPITAL, LLC

CRD#: 171106 / SEC#: 801-79650

RIA

Registered Investment Advisory firm - (4/29/2014 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(8/28/2023)

IAR

Connecticut
(1/8/2020)

IAR

Texas
(12/21/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 11/8/2002

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 5/17/1999

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 7

Date: 3/1/1999

General Securities Representative Examination

Current Firm

APELLA WEALTH

APELLA CAPITAL | APELLA WEALTH | APELLA CAPITAL, LLC

CRD#: 171106 / SEC#: 801-79650

RIA

Registered Investment Advisory firm - (4/29/2014 Approved)

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Contact information

Main Address

65 Memorial Drive Suite C340, West Hartford, CT 06107

Mailing Address

Phone number

(860) 785-2260

Established

Firm type

Fiscal year end

# of Employees

140

SEC notice filing (44 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

APELLA WEALTH PART 2A OCTOBER 2025 (10/28/2025)

Regulatory assets under management

Total Number of Accounts	19,172
AUM (Assets Under Management)	$ 7,953,076,688

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
01/24/2025	Cover Page	Report
03/29/2024	Cover Page	Report
04/30/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Diana L. Bacon

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Diana Lynn Bacon's CRS (Customer Relationship Summary).

Certified licenses

Experience

CONCERT WEALTH MANAGEMENT

BACON FINANCIAL MANAGEMENT, INC DBA FINANCIAL STRATEGIES GROUP

PARATUS FINANCIAL, INC.

ERNST & YOUNG INVESTMENT ADVISERS LLP

GOLDMAN SACHS WEALTH SERVICES, L.P.

MERCER ALLIED COMPANY, L.P.

Primary Firm SEC Registration

APELLA WEALTH

State Registrations and Notice Filings

Exams

Series 65

Date: 11/8/2002

Series 63

Date: 5/17/1999

Series 7

Date: 3/1/1999

Current Firm

APELLA WEALTH

Contact information

SEC notice filing (44 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

APELLA WEALTH

TRUST BUT VERIFY

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