AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
RK

Rodney P. Keyes

ASSET ALLOCATION STRATEGIES
Fayetteville, GA
Some features on this profile are disabled
CRD#: 3073780
RK

Professional summary


Rodney Perry Keyes is a registered financial advisor currently at ASSET ALLOCATION STRATEGIES, LLC located in Fayetteville, Georgia and GLP INVESTMENT SERVICES, LLC located in Farmington, Michigan.

Rodney is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1998. Rodney has worked at 6 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) HIGHER HEIGHTS/INVESTMENT RELATED, 320 WEST LANIER AVE, SUITE 200, FAYETTEVILLE, GA 30214. NATURE: DBA FOR LIFE INSURANCE AND FIXED ANNUITY SALES. POSITION: OWNER. START DATE: 1998. HOURS DEVOTED PER MONTH: 32. DUTIES: THIS OBA IS USED TO DIRECT COMMISSION INCOME THROUGH IN SUPPORT OF MY VALU TEACHERS BUSINESS AND PROVIDES TAX ADVANTAGES TO ME AND LIABILITY PROTECTION REGARDING MY NON-SECURITIES BUSINESS AND INCOME. THE INCOME IS DERIVED FROM LIFE INSURANCE AND FIXED/FIXED-INDEXED ANNUITY SALES. (2) VALUTEACHERS/INVESTMENT RELATED, 135 MOUNTAIN LAUREL WAY, FAYETTEVILLE, GA 30215. NATURE: IMPLEMENT RETIREMENT PLANS AND ENROLL SCHOOL EMPLOYEES IN THESE PLANS WHICH INCLUDE FIXED INDEXED ANNUITIES AND MUTUAL FUNDS. POSITION: INDEPENDENT CONTRACTOR/NATIONAL SALES DIRECTOR. START DATE: DECEMBER 2007. HOURS DEVOTED PER MONTH: 100. DUTIES: CONDUCTING FACULTY MEETING EDUCATION PRESENTATIONS IN SCHOOL DISTRICTS REGARDING GEORGIA-TRS AND RETIREMENT PLANNING. PROVIDING 403B/457/IRA SOLUTIONS. CREATING NEW SCHOOL MARKETS, RECRUITING, TRAINING AND SUPPORTING REPS. SOME LIFE INSURANCE SALES. (3) LIBERTY IN LIFE MINISTRIES/NOT INVESTMENT RELATED, 135 MOUNTAIN LAUREL WAY, FAYETTEVILLE, GA 30215/CONDUCT MARRIAGE WORKSHOPS AND SEMINARS BY INVITATION OF AREA CHURCHES. PROVIDE MARRIAGE COUNSELING AND ENCOURAGEMENT TO MARRIAGE RELATIONSHIPS/EXECUTIVE DIRECTOR/11.2007/12/0/SCHEDULE SEMINARS AT THEIR RESPECTIVE CHURCHES. (4) ASSET ALLOCATION STRATEGIES, LLC; INVESTMENT RELATED; LOCATED IN Fayetteville, GA - SUPERVISED FROM FARMINGTON, MI; NATURE: INVESTMENT ADVISOR; POSITION: IAR; START DATE: 07/2020; APX 20 HRS/MO., 20 HRS DURING TRADING HOURS; DUTIES: SOLICIT, SERVICE, ACTIVELY MANAGE ADVISORY ACCOUNTS/CLIENTS.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Rodney Perry Keyes's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

July 16, 2020 - Present

ASSET ALLOCATION STRATEGIES, LLC

RIA
CRD#: 152339
Fayetteville, GA
Current

July 16, 2020 - Present

GLP INVESTMENT SERVICES, LLC

Office #1: 33335 Grand River, Farmington, MI 48336
BD
CRD#: 25450
Farmington, MI
Past

February 16, 2012 - July 10, 2020

TRANSAMERICA FINANCIAL ADVISORS, LLC

RIA
CRD#: 16164
JOHNS CREEK, GA
Past

February 14, 2012 - July 10, 2020

TRANSAMERICA FINANCIAL ADVISORS, LLC

BD
CRD#: 16164
JOHNS CREEK, GA
Past

January 3, 2012 - January 23, 2012

SIGNATOR FINANCIAL SERVICES, INC.

RIA
CRD#: 19061
FAYETTEVILLE, GA
Past

June 28, 2010 - January 23, 2012

SIGNATOR FINANCIAL SERVICES, INC.

BD
CRD#: 19061
FAYETTEVILLE, GA
Past

January 5, 2000 - December 31, 2001

RICHARD B. VANCE & COMPANY

BD
CRD#: 3656
JOLIET, IL
Past

July 13, 1998 - December 31, 1999

NATIONAL PLANNING CORPORATION

BD
CRD#: 29604
LOS ANGELES, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ASSET ALLOCATION STRATEGIES, LLC
ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707

RIA
Registered Investment Advisory firm - (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - (6/14/2018 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(5/19/2021)
RR
Florida
(7/16/2020)
RR
Georgia
(7/16/2020)
IAR
Georgia
(8/11/2020)
RR
Kentucky
(8/8/2024)
RR
Maryland
(12/8/2023)
RR
Mississippi
(9/13/2022)
RR
North Carolina
(10/19/2021)
RR
South Carolina
(7/30/2021)
RR
Tennessee
(7/11/2023)
RR
Texas
(7/16/2020)
RR
Virginia
(10/16/2020)

Exams


State Security Law Exam
IAR
Series 65
Date: 12/22/2011
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


AA
ASSET ALLOCATION STRATEGIES, LLC
ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339 / SEC#: 801-106707

RIA
Registered Investment Advisory firm - (9/28/2015 Approved)
Massachusetts
Registered Investment Advisory firm - (3/30/2021 Terminated)
Michigan
Registered Investment Advisory firm - (3/30/2021 Terminated)
Vermont
Registered Investment Advisory firm - (6/14/2018 Terminated)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
33335 Grand River, Farmington, MI 48336
Mailing Address
Phone number
(248) 489-0101
Established
Firm type
Fiscal year end
# of Employees
39

SEC notice filing (22 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ASSET ALLOCATION STRATEGIES, LLC FORM 2A 2025 (3/20/2025)

Regulatory assets under management


Total Number of Accounts3,883
AUM (Assets Under Management)$ 767,431,598

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


ASSET ALLOCATION STRATEGIES, LLC

CRD#: 152339Fayetteville, GA

TRUST BUT VERIFY

Monitor Rodney Keyes

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


Stephen Albert Zahka
Stephen ZahkaAdvisorCheck Check Mark
EDWARD JONES
IAR
RR
Marlborough, MA
Frank Horace Moore III
Frank MooreAdvisorCheck Check Mark
UBS FINANCIAL SERVICES INC.
IAR
RR
Greenwich, CT
Marshall Lee Rosen
Marshall RosenAdvisorCheck Check Mark
OSAIC WEALTH, INC.
IAR
RR
Fort Lauderdale, FL
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics