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RG

Rupert B. Gregorio

PRINCIPAL SECURITIES
Bakersfield, CA 93309
Some features on this profile are disabled
CRD#: 3068594
RG

Professional summary


Rupert B Gregorio, who also goes by Jr Rupert Baliola Gregorio, Rupert Baliola Gregorio Jr, Rupert Baliola Gregorio, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Bakersfield, California.

Rupert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Rupert has worked at 9 firms and has passed the Series 66, SIE, Series 31 and Series 7 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Jr Rupert Baliola Gregorio | Rupert Baliola Gregorio Jr | Rupert Baliola Gregorio

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
**Fixed insurance, Life, DI, LTC, Annuities, 8/16/17 **En8 Digital, Inc.; Not Investment Related; Newbury Park, CA; Co-owner; Voting rights, planning, budgeting.; Start Date: 02/01/2020; 4 hrs per month; 0 during trading hours. **INSURANCE - HEALTH PLANS POSITION: Gregorio Health Insurance Plans NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 1 START DATE: 09/01/2025 ADDRESS: 4900 California Ave Suite 120B, Bakersfield CA 93309, United States DESCRIPTION: I will be selling insurance plans to business in California. I plan on building a network of influence with small and mid sized businesses, along with their trusted advisors like CPAs, Attorney's, and other consultants to drive sales. I plan on clearing these plans through Warner Pacific, while working here at Principal Securities.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Rupert B Gregorio's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Rupert B Gregorio's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

January 12, 2017 - Present

PRINCIPAL SECURITIES, INC.

Office #1: 4900 California Ave Ste 120b, Bakersfield, CA 93309
RIA
BD
CRD#: 1137
Bakersfield, CA
Current

January 10, 2017 - Present

PRINCIPAL SECURITIES, INC.

Office #1: 4900 California Ave Ste 120b, Bakersfield, CA 93309
RIA
BD
CRD#: 1137
Bakersfield, CA
Past

February 26, 2015 - January 5, 2017

U.S. BANCORP ADVISORS, LLC

RIA
CRD#: 14455
WASCO, CA
Past

February 25, 2015 - January 5, 2017

U.S. BANCORP ADVISORS, LLC

BD
CRD#: 14455
WASCO, CA
Past

June 1, 2009 - March 9, 2015

MORGAN STANLEY

RIA
CRD#: 149777
BAKERSFIELD, CA
Past

June 1, 2009 - March 9, 2015

MORGAN STANLEY

BD
CRD#: 149777
BAKERSFIELD, CA
Past

March 20, 2008 - June 1, 2009

MORGAN STANLEY & CO. LLC

RIA
CRD#: 8209
BAKERSFIELD, CA
Past

March 20, 2008 - June 1, 2009

MORGAN STANLEY & CO. LLC

BD
CRD#: 8209
BAKERSFIELD, CA
Past

July 30, 2007 - March 14, 2008

WESTERN INTERNATIONAL SECURITIES, INC.

RIA
CRD#: 39262
BAKERSFIELD, CA
Past

November 29, 2004 - May 1, 2007

WESTERN INTERNATIONAL SECURITIES, INC.

RIA
CRD#: 39262
BAKERSFIELD, CA
Past

November 29, 2004 - March 14, 2008

WESTERN INTERNATIONAL SECURITIES, INC.

BD
CRD#: 39262
PASADENA, CA
Past

February 3, 2004 - May 24, 2004

KINSELL, NEWCOMB & DE DIOS, INC

BD
CRD#: 16427
CARLSBAD, CA
Past

January 30, 2003 - January 29, 2004

CHARLES SCHWAB & CO., INC.

RIA
CRD#: 5393
BAKERSFIELD, CA
Past

January 30, 2003 - January 29, 2004

CHARLES SCHWAB & CO., INC.

BD
CRD#: 5393
WESTLAKE, TX
Past

June 13, 2001 - January 14, 2003

UBS FINANCIAL SERVICES INC.

RIA
CRD#: 8174
BAKERSFIELD, CA
Past

May 4, 2001 - January 14, 2003

UBS FINANCIAL SERVICES INC.

BD
CRD#: 8174
WEEHAWKEN, NJ
Past

July 13, 2000 - May 10, 2001

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
NEW YORK, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(1/10/2017)
IAR
California
(1/12/2017)
RR
Colorado
(11/8/2018)
RR
Florida
(1/10/2017)
RR
Oregon
(1/10/2017)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 8/11/2000
Uniform Combined State Law Examination
General Industry/Product Exam
General Industry/Product Exam
RR
Series 31
Date: 5/12/2008
Futures Managed Funds Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.
BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975

RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)
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Contact information


Main Address
711 High Street, Des Moines, IA 50392
Mailing Address
Principal Financial Group 711 High Street, Des Moines, IA 50392-2080
Phone number
(888) 774-6267
Established
Iowa since 05/01/1968
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
1,436

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (9/15/2025)

Direct owners and executive officers


NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory assets under management


Total Number of Accounts63,730
AUM (Assets Under Management)$ 14,827,718,110

Disclosures


Regulatory Event9
Arbitration3
Bond3

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
09/26/2025
Cover Page
10/28/2024
11/28/2023
09/22/2023
12/20/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


PRINCIPAL SECURITIES, INC.

PRINCIPAL SECURITIES, INC.

CRD#: 1137Bakersfield, CA 93309

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