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Robert Paul Aamodt

Robert P. Aamodt

WEALTH ENHANCEMENT ADVISORY SERVICES
FARMINGTON, UT 84025
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CRD#: 3037835
Robert Paul Aamodt

Professional summary


Robert Paul Aamodt, CFP®, who also goes by Bob Aamodt, is a registered financial advisor currently at WEALTH ENHANCEMENT ADVISORY SERVICES, LLC located in Farmington, Utah.

Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1998. Robert has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 24 exams.

Biography


Bob Aamodt, CFP®, MBA is the founder of Rock House Financial. As a CERTIFIED FINANCIAL PLANNER™ practitioner with over 21 years’ experience as a professional financial advisor, he is well known for his deep expertise, integrity, and client accountability. Bob began his advising career with American Express Financial Advisors in 1998. He went independent in 2005 in order to have more personal interaction with his clients and offer a fully independent, comprehensive solution. In 2007, he moved his firm to a renovated historic Farmington building and has added additional advisors over the years.  To remain technically proficient, Bob and his staff to use the most current investment tools and resources available, continually adding to his education. Each year, he personally spends between 50 to 70 hours receiving professional training. Bob has worked as an adjunct professor of finance at the University of Utah and his technical expertise is relied upon in a wide range of situations. Before his career in financial advising, Bob had already led a privately-held software company and built and sold his first business. As a result, he offers a uniquely experienced perspective to his clientele, many of whom are themselves, self-made entrepreneurs. Bob received both his B.A. in Business and his MBA from the David Eccles School of Business at the University of Utah. In addition to his passion for his clients, Bob has an equal commitment to his family and civic duties. He enjoys combining his personal interests with the business as much as possible, especially in his leadership positions with the Boy Scouts of America. He enjoys rock climbing, skiing, two-on-two competitive beach volleyball, kayaking, and camping with his family. Bob also has a beautiful singing voice and has been a member of the Utah Chamber Artists and Utah Symphony Chorus. He and his wife, Julie, are the parents of five children.
top-8-questions

Question & Answer


What are your service offerings?
Investment Planning
Retirement Planning
Business Succession Planning
Employee and Employer Plan Ben...
Insurance Planning
Tax Planning
Comprehensive Financial Planni...
Estate Planning
Do you have an area of expertise or specialization?
Business Owners
Charitable Giving
Entrepreneurs
Estate & Generational Planning...
Tax Planning
What is your minimum asset requirement?
250K
Are you a "fiduciary"?
Yes

Aliases


Bob Aamodt

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
- MANCHESTER HOLDINGS, LLC - FARMINGTON UT. RENTAL PROPERTY. 1 HOUR PER MONTH, 0 HOURS DURING TRADING HOURS. - 48 SOUTH, LLC - FARMINGTONUT. RENTAL PROPERTY. 1 HOUR PER MONTH, 0 HOURS DURING TRADING HOURS. - ROCK HOUSE HOLDINGS, LLC - FARMINGTON, UT. RENTAL PROPERTY. 1 HOURPER MONTH, 0 HOURS DURING TRADING HOURS. - ROCK HOUSE MANAGEMENT, LLC - FARMINGTON, UT. RENTAL PROPERTY. 1 HOUR PER MONTH, 0 HOURSDURING TRADING HOURS. - UNIVERSITY OF UTAH - SALT LAKE CITY, UT. ADJUNCT INSTRUCTOR. 4 HOURS PER MONTH, 0 HOURS DURING TRADING HOURS. - TRUSTEE FOR IMMEDIATE FAMILY MEMBER'S TRUST - NON-INVESTMENT RELATED. START DATE: 10/2021. 1/2 HOUR PER MONTH, 0 HOURS DURING TRADING HOURS. - WEALTH ENHANCEMENT GROUP - INVESTMENT RELATED - FARMINGTON, UT - FIXED INSURANCE - SVP, FINANCIAL ADVISOR - START DATE: 07/2024 - 2 HOURS SPENT PER MONTH, 2 HOURS SPENT DURING TRADING HOURS.

Blog Corner


CRS (Client Relationship Summary) - RIA


WEALTH ENHANCEMENT ADVISORY SERVICES, LLC - Registered Investment Advisory firm

Version Date: Wed Sep 01 2021

Wealth Enhancement Advisory Services, LLC is an investment adviser registered with the Securities and Exchange Commission. Investment advisers and broker-dealers offer different services under differing compensation structures and it is important for retail investors like you to understand the difference between these two distinct offerings. Educational materials about broker-dealers, investment advisers, and investing in general are available, along with free and simple tools to research firms and financial professionals, at https://www.investor.gov/CRS.

Types of Services Offered:

We offer investment advisory services to retail investors like you. We provide advice on a continuing basis and discuss your investment goals, design with you a strategy to help you achieve your investment goals, and regularly monitor your account.

Principal Services: The principal investment advisory services we offer are:

  • Financial Planning and Consulting. Financial planning and consulting can take a number of forms, but generally involves helping you set long-term financial goals and recommending actions designed to help you achieve them. Financial planning does not involve the active management of your account.

  • Asset Management. Our asset management services generally involve providing you with ongoing supervision over your investment accounts and managing your holistic portfolio based on your individual client profile.

  • Third-Party Money Managers. We also make available certain third-party money managers (including our affiliate NorthCrest Asset Management, LLC) who continually monitor and execute transactions within your account. We monitor the performance of third-party managers selected to manage all or a portion of your account.

Monitoring: All of our investment advisory services, except for financial planning services, include continual monitoring of client accounts by your investment adviser representative, a third- party money manager, or us. Unless your financial planning agreement with us specifically includes monitoring, financial planning services are provided on a transactional basis and are not monitored or updated.

Investment Authority: You may grant us discretionary trading authority to manage your account through our Master Services Agreement. This means that you grant our portfolio managers the authority to determine, on your behalf, which securities to buy or sell and when to execute transactions as well as in some circumstances to select third-party money managers (including our affiliate NorthCrest Asset Management, LLC). In certain situations we also provide non-discretionary investment management advice.

Limitations of Investment Offerings: Certain investment programs we offer have a limited menu of investment options available in which clients may invest.

Account Minimums and Other Requirements: We offer a variety of investment programs to help us meet the unique investment profiles of each of our clients. We generally require a minimum account size of $25,000 to establish a relationship, but certain investment programs we offer have higher minimum account size requirements.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

Principal Fees and Costs. We offer financial planning and consulting services on an hourly or flat-fee basis. The other services we offer generally involve us directly or indirectly managing your investment portfolio for a fee based on a percentage of the assets under management. Our fees are generally negotiable and can vary based on factors such as the expected complexity of strategies to be pursued, the type of account to be managed, and the types of securities available to recommend or purchase.

Because our fee is based on the amount of assets we manage, the more assets a retail client places under our management, the more the client will pay in fees. Therefore, we have an incentive to encourage retail clients to increase the amount of assets in their accounts.

Other Fees and Costs. In addition to the fee you pay us for the services we provide, you are also responsible for other fees and costs (discussed below) incurred in connection with the management of your account and when implementing transactions recommended under a financial planning or consulting relationship, such as, for example, transaction costs and brokerage or custodial fees. Certain investment products, such as mutual funds and exchange-traded funds, charge ongoing fees to cover their internal operating costs, including portfolio management fees, legal and accounting services, and marketing expenses. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

Under our wrap program, the asset-based fee you pay covers both the investment management services and most transaction costs and fees and therefore is generally higher than a typical asset-based advisory fee. In cases where we pay for transaction costs individually, we face a conflict of interest with you because we have an incentive to minimize the transactions within your account.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you.

For example, some of our investment adviser representatives are also registered representatives of an unaffiliated broker- dealer or licensed insurance salespersons (or both). When these representatives prepare a financial plan for you, they have an incentive to recommend commission-paying products and subsequently offer to help implement the plan by serving in their capacity as a broker-dealer representative or insurance agent (and not as a representative of ours). We face a conflict in recommending the services of our affiliate NorthCrest Asset Management, LLC because we will indirectly benefit financially if you use its services and because some of our investment adviser representatives receive a referral fee for referring clients to that affiliate. Although these conflicts exist, we attempt to mitigate their effect by notifying you that they exist and confirming that you are under no obligation or expectation to implement any plan recommended by or through us through your representative in the representative’s separate capacity as a registered representative of a broker-dealer or to utilize the services of NorthCrest Asset Management, LLC.


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Your financial professional receives a portion of the fees you pay us for financial planning, consulting, or asset management services. Therefore, if you pay asset-based fees, our financial professionals have an incentive to recommend that you increase your assets under management with us because it will increase their compensation. Additional conflicts may exist, such as the example noted above about representatives also serving as insurance salespersons or registered representatives of a brokerdealer. You are encouraged to discuss these and any other potential conflicts with your representative.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2001

Experience


Current

July 1, 2024 - Present

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

Office #1: 630 N Main St, Farmington, UT 84025
RIA
CRD#: 116407
FARMINGTON, UT
Past

September 4, 2018 - July 3, 2024

ROCK HOUSE FINANCIAL

RIA
CRD#: 293909
FARMINGTON, UT
Past

April 14, 2015 - May 29, 2019

UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

RIA
CRD#: 20804
FARMINGTON, UT
Past

April 9, 2015 - May 29, 2019

UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

BD
CRD#: 20804
FARMINGTON, UT
Past

January 18, 2011 - April 10, 2015

KNOX CAPITAL ADVISORS, LLC

RIA
CRD#: 131000
FARMINGTON, UT
Past

January 4, 2011 - April 10, 2015

KCG SECURITIES, LLC

BD
CRD#: 151300
FARMINGTON, UT
Past

March 4, 2005 - December 31, 2010

UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

RIA
CRD#: 20804
FARMINGTON, UT
Past

March 1, 2005 - December 31, 2010

UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

BD
CRD#: 20804
FARMINGTON, UT
Past

April 29, 1998 - March 2, 2005

AMERIPRISE FINANCIAL SERVICES, LLC

RIA
CRD#: 6363
KAYSVILLE, UT
Past

April 20, 1998 - March 2, 2005

IDS LIFE INSURANCE COMPANY

BD
CRD#: 6321
MINNEAPOLIS, MN
Past

April 20, 1998 - March 2, 2005

AMERIPRISE FINANCIAL SERVICES, LLC

BD
CRD#: 6363
MINNEAPOLIS, MN

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WE
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
WEALTH ENHANCEMENT | WEALTH ENHANCEMENT GROUP, LLC | WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

CRD#: 116407 / SEC#: 801-60749

RIA
Registered Investment Advisory firm - (12/21/2001 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Texas
(7/1/2024)
IAR
Utah
(7/1/2024)

Exams


State Security Law Exam
IAR
Series 65
Date: 4/15/1998
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam

Current Firm


WE
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
WEALTH ENHANCEMENT | WEALTH ENHANCEMENT GROUP, LLC | WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

CRD#: 116407 / SEC#: 801-60749

RIA
Registered Investment Advisory firm - (12/21/2001 Approved)
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Contact information


Main Address
505 N Highway 169 Suite 900, Plymouth, MN 55441
Mailing Address
Phone number
(763) 417-1700
Established
Firm type
Fiscal year end
# of Employees
1,230

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WEAS ADV PART 2A APPENDIX 1 (10/13/2025)

Regulatory assets under management


Total Number of Accounts186,400
AUM (Assets Under Management)$ 94,632,028,506

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
12/20/2024
Cover Page
03/05/2024
09/26/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

CRD#: 116407Farmington, UT 84025

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