Tyson J. Ray
FORM WEALTH ADVISORS | CEO | Founding Partner | Senior Wealth Advisor
Lake Geneva, WI 53147-4881
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CRD#: 3005591
Professional summary
Tyson Jon Ray, CFP®, CIMA® is a registered financial advisor currently at FORM WEALTH ADVISORS, LLC located in Lake Geneva, Wisconsin.
Tyson is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1998. Tyson has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 10 and Series 9 exams.
Biography
Tyson Ray, CFP®, CIMA® is a Founding Partner and CEO at FORM Wealth Advisors in Lake Geneva, Wisconsin. He has over 20 years of experience and works with a dynamic team, helping make their client's lives better. Tyson seeks to be an alternative to financial advisors who focus on money and the markets.
He has dedicated his career to concentrate on the relationships and the FORM his client's lives are taking. FORM is an acronym for Family, Occupation, Recreation, and Mission. He aims to help clients avoid future regret from their decisions made today that might impact their future. Being FORM-focused allows Tyson to understand how to manage clients' wealth around their lives and their future.
Throughout Tyson’s career he has sought to expand his knowledge and expertise through Yale School of Management, Investment Management Theory & Practice, CIMA Certification Registration Education Program, including obtaining the Certified Investment Management Analyst® (CIMA®) Certification and through the College for Financial Planning for the CFP® Certification, including obtaining CERTIFIED FINANCIAL PLANNER™ certification.
Tyson has been named a 2021-2018 Forbes Best-in-State Wealth Advisor*, 2021 Barron’s Top 1200**, and a 2021-2005 Chairman’s Council Advisor***. He is also a member of the Financial Planning Association of Wisconsin.
He believes that wisdom comes from the education you have achieved and learning from the experience of others who have come before you. He respects the sacrifice it takes to save and work hard and plan for your future. Tyson and the team at FORM Wealth exist to provide wisdom and guidance to accomplish that future.
Tyson is the author of Your World Impact as a Financial Advisor as a blueprint to a life-changing financial advisory practice that mirrors the foundation for which FORM Wealth Advisors was built. Through his experience, Tyson and his Investment Committee created TR Vest™, Total Relationship Investing. TR Vest™ is our propriety investment philosophy that combines forward-focused research and decades of collective wisdom combined with our clients' customized life plans. It allows Tyson and the team at FORM Wealth Advisors to maximize their impact, designed to intentionally help make their clients' lives better.
Question & Answer
What are your service offerings?
Financial planning
Philanthropic services
Trust & estate planning
Retirement planning
What is your current number of clients?
Greater than 100
What is your minimum asset requirement?
50K
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1)Name of Business: Children's World Impact Address: 431 Geneva National Ave S, Lake Geneva, WI, 53147, United States Activity Type: Non profit Position/Title: Board Member, Chairman of the Board, Founder Investment Related: Yes Start Date: 01/01/2006 Hours per month devoted to this business: 2-10 Hours per month devoted to this business during trading hours: 2-10 Description of duties: volunteer and lead organization through board meetings, events and mission trips. (2)Name of Business: FORM Wealth LLC Address: 431 Geneva National Ave S, Lake Geneva, WI, 53147, United States Activity Type: Support Company - Owner Position/Title: Other Investment Related: No Start Date: 01/17/2014 Hours per month devoted to this business: 21-40 Hours per month devoted to this business during trading hours: 21-40 Description of duties: Founding Partner, Branch Manager (3)Name of Business: The Total Relationship Address: 431 Geneva National Ave S, Lake Geneva, WI, 53147-4881, United States Activity Type: Other Position/Title: Author , Consulting Investment Related: Yes Start Date: 04/01/2023 Hours per month devoted to this business: 2-10 Hours per month devoted to this business during trading hours: 0-1 Description of duties: Author and promoter of the book and its philosophies. (4) Name of Business: JANC IRR TRUST Address: N7176 Lakeshore Ave Elkhorn WI 53121, United States Activity Type: Trustee - manage assets in spouse's irrevocable trust Investment Related: Yes Start Date: 01/25/2025 0 Hours per month devoted to this business.
CRS (Client Relationship Summary) - RIA
Click below to view Tyson Jon Ray's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2008
Experience
Current
June 1, 2023 - Present
FORM WEALTH ADVISORS, LLC
Office #1: 431 Geneva National Ave S, Lake Geneva, WI 53147-4881RIA
CRD#: 326519
Lake Geneva, WI
Past
January 17, 2014 - October 3, 2024
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC
RIA
CRD#: 149018
LAKE GENEVA, WI
Past
January 17, 2014 - October 3, 2024
RAYMOND JAMES FINANCIAL SERVICES, INC.
BD
CRD#: 6694
LAKE GENEVA, WI
Past
January 1, 2008 - January 30, 2014
WELLS FARGO CLEARING SERVICES, LLC
RIA
CRD#: 19616
JANESVILLE, WI
Past
January 1, 2008 - January 30, 2014
WELLS FARGO CLEARING SERVICES, LLC
BD
CRD#: 19616
JANESVILLE, WI
Past
March 16, 1998 - January 3, 2008
A. G. EDWARDS & SONS, INC.
BD
CRD#: 4
ELKHORN, WI
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FW
FORM WEALTH ADVISORS, LLC
FORM WEALTH ADVISOR | FORM WEALTH ADVISORS, LLC
CRD#: 326519 / SEC#: 801-131059
RIA
Registered Investment Advisory firm - (9/25/2024 Approved)Wisconsin
Registered Investment Advisory firm - (9/30/2024 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
Wisconsin(6/1/2023)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Current Firm
FW
FORM WEALTH ADVISORS, LLC
FORM WEALTH ADVISOR | FORM WEALTH ADVISORS, LLC
CRD#: 326519 / SEC#: 801-131059
RIA
Registered Investment Advisory firm - (9/25/2024 Approved)Wisconsin
Registered Investment Advisory firm - (9/30/2024 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
431 Geneva National Ave S, Lake Geneva, WI 53147-4881
Mailing Address
Phone number
(262) 686-3005
Established
Firm type
Fiscal year end
# of Employees
15
SEC notice filing (13 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 2,617 |
| AUM (Assets Under Management) | $ 932,320,041 |
Red Flags
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Company Information
FORM WEALTH ADVISORS, LLC
CEO | Founding Partner | Senior Wealth AdvisorCRD#: 326519Lake Geneva, WI 53147-4881TRUST BUT VERIFY
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Contact information
(xxx) xxx-xxxx
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