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Bruce Albert Lemley

Bruce Albert Lemley

CFP®
BAY RIVERS GROUP WEALTH PARTNERS
WILLIAMSBURG, VA
·CRD# 2972820·29 years experience

Professional Summary

Bruce Albert Lemley, CFP® is a registered financial advisor currently at BAY RIVERS GROUP WEALTH PARTNERS located in Williamsburg, Virginia and WATERLOO CAPITAL located in Williamsburg, Virginia. Bruce is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1997. Bruce has worked at 5 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2005

Years of Experience

29 years in the financial services industry

Current & Past Employments

BAY RIVERS GROUP WEALTH PARTNERS·CRD# 290095
RIA
5107 Center Street B1, Williamsburg, VA 23188
March 7, 2018 - Present
WATERLOO CAPITAL·CRD# 133705
RIA
5107 Center St. B1, Williamsburg, VA 23188
September 23, 2026 - Present
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC·CRD# 11025
RIA
Williamsburg, VA
December 7, 2006 - March 7, 2018
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC·CRD# 11025
BD
Williamsburg, VA
December 7, 2006 - March 7, 2018
CITIGROUP GLOBAL MARKETS INC.·CRD# 7059
RIA
Williamsburg, VA
February 21, 2006 - December 15, 2006
CITIGROUP GLOBAL MARKETS INC.·CRD# 7059
BD
Williamsburg, VA
February 21, 2006 - December 15, 2006
LEGG MASON WOOD WALKER, INCORPORATED·CRD# 6555
RIA
Williamsburg, VA
December 1, 1998 - February 21, 2006
LEGG MASON WOOD WALKER, INCORPORATED·CRD# 6555
BD
Baltimore, MD
November 28, 1997 - February 21, 2006

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Current Firm

WATERLOO CAPITAL
WATERLOO CAPITAL

AMG WEALTH ADVISORS | WATERLOO CAPITAL, L.P. | WATERLOO CAPITAL MANAGEMENT | WATERLOO CAPITAL | VIRTUS PRIVATE WEALTH MANAGEMENT | TEAM PRIVATE WEALTH MANAGEMENT, LLC | STRATEGIC CAPITAL | PLANNINGWORKS, INC. | MARKET STREET CAPITAL | LIGHTHOUSE FINANCIAL ADVISORS LLC | LIGHTHOUSE FINANCIAL | LIBERTY PARK | IRONCLAD STRATEGIES | HAP NIELSEN INVESTMENTS | ELEMENT RETIREMENT & INVESTMENT CONSULTANTS, LLC | EBERLY WEALTH MANAGEMENT | BAY RIVERS GROUP WEALTH PARTNERS | AVELLIE WEALTH MANAGEMENT LLC

CRD#: 133705 / SEC#: 801-63975
RIA
Registered Investment Advisory firm - SEC (3/11/2005 Approved)

Contact Information

Main Address

2801 Via Fortuna Suite 250, Austin, TX 78746

Phone Number

(512) 777-5900

# of Employees

64

SEC notice filing (28 States and Territories)

Registered to provide investment advisory services in 28 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WATERLOO CAPITAL WRAP FEE PROGRAM BROCHURE (7/30/2026)

Regulatory Assets Under Management

Total Number of Accounts

7,306

AUM (Assets Under Management)

$2,261,124,371

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. ABCM Partners, LLC dba Bay Rivers Group Tax Services; investment related: YES; Location of the business: 5107 Center Street B1; Description of the business: Bay Rivers Group Tax Preparation will have a CPA that will provide tax preparation services for the public. ; Position Title: Partner; Responsibilities Duties: Duties will include managing the expenses of the LLC. Most business functions, including all tax preparation services of the LLC, will be managed by the CPA.; Start date with business: 2020-11-01; Hours devoted to business during trading hours: 0; Hours devoted to business outside trading hours: 1; Percentage of total yearly compensation expected to be derived from the business: 1. 2. 5107 Partners, LLC; investment related: Yes; Location of the business: 5107 Center Street B1; Description of the business: Partnership created to purchase and lease out the office space in which BRG currently maintains as it's office.; Position Title: Owner; Responsibilities Duties: We each own 25% of the entity. There are virtually no duties except to pay the HOA and mortgage.; Start date with business: 2018-10-01; Hours devoted to business during trading hours: 0; Hours devoted to business outside trading hours: 1; Percentage of total yearly compensation expected to be derived from the business: 1. 3. Bay Rivers Group Wealth Partners Williamsburg VA dba for advisory business since 09/2026 investment related

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
WATERLOO CAPITAL
WATERLOO CAPITAL

AMG WEALTH ADVISORS | WATERLOO CAPITAL, L.P. | WATERLOO CAPITAL MANAGEMENT | WATERLOO CAPITAL | VIRTUS PRIVATE WEALTH MANAGEMENT | TEAM PRIVATE WEALTH MANAGEMENT, LLC | STRATEGIC CAPITAL | PLANNINGWORKS, INC. | MARKET STREET CAPITAL | LIGHTHOUSE FINANCIAL ADVISORS LLC | LIGHTHOUSE FINANCIAL | LIBERTY PARK | IRONCLAD STRATEGIES | HAP NIELSEN INVESTMENTS | ELEMENT RETIREMENT & INVESTMENT CONSULTANTS, LLC | EBERLY WEALTH MANAGEMENT | BAY RIVERS GROUP WEALTH PARTNERS | AVELLIE WEALTH MANAGEMENT LLC

CRD#: 133705 / SEC#: 801-63975
RIA
Registered Investment Advisory firm - SEC (3/11/2005 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
New York
(4/21/2021)
IAR
Texas
(6/17/2024)
IAR
Virginia
(3/7/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Dec 1997About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Mar 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Nov 1997About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Bruce Albert Lemley's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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Bruce Albert Lemley
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