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KW

Kerby Hogan Woo

CFP®
CRD# 2941093·Registered 1997 - 2022
Previously Registered: Being a previously registered professional could mean that Kerby is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Kerby Hogan Woo, CFP® was a registered financial advisor. Kerby was a previously registered financial professional and started their career in finance 1997 - 2022. Kerby had worked at 9 firms and has passed the Series 65, Series 63, Series 7, Series 10 and Series 9 exams.

At a Glance

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Fiduciary Standard

—

Fee Structure

$250K–$500K

Account Minimum

100–250

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Financial Planning
  • Estate & Legacy Planning
  • Investment Management
  • Retirement Planning

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2009

Years of Experience

29 years in the financial services industry

Current & Past Employments

CREATIVE PLANNING·CRD# 105348
RIA
Los Gatos, CA
March 27, 2013 - November 16, 2022
USAA FINANCIAL PLANNING SERVICES·CRD# 106352
RIA
San Francisco, CA
March 30, 2011 - March 26, 2013
USAA FINANCIAL ADVISORS, INC.·CRD# 129035
BD
San Francisco, CA
March 30, 2011 - March 26, 2013
CONCERT WEALTH MANAGEMENT·CRD# 141253
RIA
San Jose, CA
January 5, 2010 - March 21, 2011
EMERSON EQUITY LLC·CRD# 130032
RIA
San Mateo, CA
July 28, 2009 - December 2, 2009
EMERSON EQUITY LLC·CRD# 130032
BD
San Mateo, CA
July 27, 2009 - December 2, 2009
MSI FINANCIAL SERVICES, INC.·CRD# 14251
RIA
San Jose, CA
May 20, 2009 - August 6, 2009
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
San Jose, CA
May 15, 2009 - August 6, 2009
CHARLES SCHWAB & CO., INC.·CRD# 5393
RIA
San Jose, CA
October 4, 1999 - February 5, 2009
CHARLES SCHWAB & CO., INC.·CRD# 5393
BD
San Jose, CA
February 3, 1999 - February 5, 2009
IDS LIFE INSURANCE COMPANY·CRD# 6321
BD
Minneapolis, MN
December 3, 1997 - October 30, 1998
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
BD
Minneapolis, MN
December 3, 1997 - October 30, 1998

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Current Firm

CP
CREATIVE PLANNING

CREATIVE PLANNING | WOMEN'S WEALTH MANAGEMENT | THE EXCHANGE TRADED FUND CENTER | CREATIVE PLANNING, LLC | CREATIVE PLANNING, INC. | CREATIVE PLANNING INC

CRD#: 105348 / SEC#: 801-18564
RIA
Registered Investment Advisory firm - SEC (3/18/1983 Approved)

Contact Information

Main Address

5454 W. 110th Street, Overland Park, KS 66211

Phone Number

(866) 909-5148

# of Employees

1,650

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CREATIVE PLANNING FIRM BROCHURE (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

320,323

AUM (Assets Under Management)

$295,568,603,071

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
06/27/2025Cover PageReport
09/19/2024Cover PageReport
01/03/2024Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

SOLE PROP: SAN JOSE, CA - NOT INVESTMENT-RELATED. REAL ESTATE BUSINESS, TITLE: OWNER, STARTED 01/01/2018, APPROXIMATE HOURS PER MONTH: 2, NO HOURS DURING TRADING HOURS, DUTIES INCLUDE: COLLECT RENT, SUPERVISE PROPERTY MANAGER

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CREATIVE PLANNING

CREATIVE PLANNING | WOMEN'S WEALTH MANAGEMENT | THE EXCHANGE TRADED FUND CENTER | CREATIVE PLANNING, LLC | CREATIVE PLANNING, INC. | CREATIVE PLANNING INC

CRD#: 105348 / SEC#: 801-18564
RIA
Registered Investment Advisory firm - SEC (3/18/1983 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Sep 1999About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 1997About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Dec 1997About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Jan 2001About the Series 10 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Jan 2001About the Series 9 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

Services Offered by Kerby

  • Financial Planning
  • Estate & Legacy Planning
  • Investment Management
  • Retirement Planning

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