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LC

Luz N. Colon

UBS FINANCIAL SERVICES
Weehawken, NJ 07086
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CRD#: 2940264
LC

Professional summary


Luz Nereida Colon is a registered financial professional currently at UBS FINANCIAL SERVICES INC. located in Weehawken, New Jersey.

Luz is registered as a RR (Registered Representative) and started their career in finance in 1999. Luz has worked at 3 firms and has passed the SIE, Series 7, Series 10, Series 9 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
No

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - BD


UBS FINANCIAL SERVICES INC. - Broker-Dealer Firm

Version Date: Sat Jun 01 2024

At UBS, we believe transparency about our services and fees is central to our relationship with you. Understanding our services and fees allows you to make informed decisions about how you work with us.

UBS Financial Services Inc. is registered with the US Securities and Exchange Commission (SEC) both as a broker-dealer offering brokerage services and as an investment adviser offering investment advisory services.

It is important to understand how brokerage and investment advisory services and fees differ. In addition to this document, there are several free, simple tools and educational materials you can use at investor.gov/CRS to:

  • Research different firms and financial professionals

  • Learn more about broker-dealers, investment advisers and investing

Types of Services Offered:

We offer both brokerage and investment advisory services and account types. We offer a wide range of investment products, including stocks, bonds, mutual funds, annuities, Exchange Traded Funds (ETFs), options, Certificates of Deposit (CDs), structured notes, alternative investments, and insurance products.

We also offer cash sweep services, margin lending and other lending and banking services provided by UBS Bank USA or our other affiliates.

One of the UBS Bank Sweep Programs will be your default sweep vehicle for end of day cash held in brokerage and/or investment advisory accounts unless you are not eligible. We and affiliates derive financial benefits from those deposits. You can instruct us to invest that cash in an investment product other than one of the UBS Bank Sweep Programs at any time. For detailed information please see the UBS Bank Sweep Programs Disclosure Statement at ubs.com/sweepyields.

Not all of our investment and financial products and services are available in both account types.

NOTE FOR INTERNATIONAL CLIENTS: The information in this document must be provided to you by law and is not a promotion of UBS’s products and services. Not all products and services are available to all non-US clients.

About our brokerage services

As a broker-dealer, our services include buying and selling securities at your direction. We also provide investment recommendations, education, research, financial tools and financial planning services for no additional fee.

We act in our capacity as a broker-dealer when we recommend that you open a brokerage account, make investment recommendations for your brokerage account, recommend that you roll over or transfer assets from a retirement or other account to a brokerage account or provide financial planning services without charging a fee.

Unless we state otherwise in writing, we do not monitor your brokerage account for you. You make the ultimate decisions regarding your investments. You can ask us to review your brokerage account and to provide you with recommendations at any time.

Brokerage accounts have no minimums, except that accounts that fall below certain amounts will pay additional annual account maintenance fees. Learn more about our brokerage products and services in Your Relationship with UBS, which includes a section outlining limitations to our services titled “Important limitations,” and can be found at ubs.com/relationshipwithubs.

Brokerage vs. Investment Advisory Capacity
All recommendations regarding your brokerage account will be made in a broker-dealer capacity, and all recommendations regarding your investment advisory account will be made in an advisory capacity. Both capacities require that we act in your best interest. If we have not yet recommended an account type or you do not have an existing account with us, our recommendations would be made in both a brokerage and investment advisory capacity until we determine what recommendation(s) to make to you.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Should I choose a brokerage service? Should I choose both types of services? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

The fees you pay depend on whether you choose brokerage services, advisory services or both. You will pay fees and costs regardless of whether you make or lose money on your investments. Fees and costs reduce the return on your investments. Fees and costs are described in detail in the Account and administrative fees section and in each of the investment product sections in Your Relationship with UBS at ubs.com/relationshipwithubs and the Form ADV at ubs.com/formadv.

Brokerage services fees and costs

The primary fees and costs are “transaction-based fees,” meaning they are charged each time you buy or sell an investment. Depending on the investment you select, these fees can include:

  • Up-front commissions (which our Financial Advisors are permitted to discount)

  • Additional fees include:

    • Annual account maintenance fees

    • Administrative fees such as processing and handling fees for trades, wire fees, transfer fees and bank charges

    • Fees for margin

    • Other amounts that are included in the expense ratios of certain investments such as mutual funds, ETFs, variable annuities and alternative investments

    • In certain circumstances, “surrender charges” if you sell an investment before a specified period

Because we are compensated for transactions, there is an incentive to encourage you to trade more frequently and in greater amounts. We also have an incentive to trade with you as principal and recommend securities from our inventory, because we earn compensation by marking up the price of the securities we sell to you or by paying you less for the securities we buy from you.

This compensation is described in the “Fees and Charges” and the “Statement of Credit Practices” sections of our Agreements and Disclosures, which can be found under the Account agreements and disclosures tab at ubs.com/disclosuredocuments. Additional fees and costs are described in Part two of Your Relationship with UBS at ubs.com/relationshipwithubs.

Why is it important to understand fees and costs?
You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.
For additional information, please see Your Relationship with UBS at ubs.com/relationshipwithubs and the Form ADV at ubs.com/formadv.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we provide you with a recommendation as your broker-dealer or act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours.

At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts, because they can affect the recommendations and investment advice we provide you. Here are some examples to help you understand what this means:

  • Proprietary investments and services

    • Compensation: We earn higher fees, compensation and other benefits when you choose an investment that we (or one of our affiliates) advise, manage or sponsor, such as a mutual fund, alternative investment or structured note, or when you select us or an affiliate as the investment manager.

    • Incentive: There is an incentive to recommend or to invest your assets in investments and services that we advise, manage or sponsor over products from a third party.

  • Third-party and affiliate payments

    • Compensation: We receive payments from third-party product sponsors and managers (or their affiliates) and from our affiliates when we recommend or sell certain products and services to our clients. These include sales charges, selling concessions and other indirect ways of compensating UBS.

    • Incentive: There is an incentive to recommend that you invest your assets in products and obtain services of third parties and/or our affiliates that pay us over other products and services that do not pay us, or pay us less.

  • Revenue sharing

    • Compensation: We receive a share of revenue that managers and sponsors, including our affiliates, earn when you invest in their investment products (primarily mutual funds and variable annuities).

    • Incentive: There is an incentive to recommend (or to invest your assets in) products of sponsors and managers that share their revenue with us over other products of sponsors or managers that do not share their revenue, or who share less.

  • Principal trading

    • Compensation: As principal, we buy securities from you or sell securities to you from our (or our affiliate’s) inventory. We typically earn compensation by marking up the price of the securities we sell to you or by marking down the price of the securities we buy from you.

    • Incentive: There is an incentive to trade with you on a principal basis and to recommend securities from our inventory.

  • Sweep program for uninvested cash balances using an affiliated bank

    • Compensation: Uninvested cash in our sweep program is used to generate revenue for us and our affiliates. These cash balances earn a lower rate of return on that cash than might otherwise be obtained. We also charge the advisory fee on your uninvested cash balances in advisory accounts. The advisory fee exceeds the amount you will earn on those balances

    • Incentive: There is an incentive to maintain a program where uninvested cash is swept to our affiliate and to keep uninvested cash balances in advisory accounts.

We address our conflicts of interest by maintaining policies and procedures requiring that Financial Advisors act in your best interest, maintaining reasonable supervisory processes and disclosing these conflicts so that you can make fully informed decisions.

For additional information, please see the “Conflicts disclosure” section of Your Relationship with UBS at ubs.com/relationshipwithubs and the Form ADV at ubs.com/formadv.


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

Most of our Financial Advisors receive a percentage of the revenue that they generate from our services, which includes transaction-based fees, investment advisory fees, trails and referral fees. The percentage increases as the level of revenue a Financial Advisor generates for UBS increases (known as production).

Financial Advisors are also eligible to receive financial and recognition awards based on their:

  • Production

  • Length of service with UBS

Financial Advisors that move between financial institutions generally receive a significant amount of additional compensation as an incentive to move. At UBS, this additional compensation is based on a combination of the amount of the Financial Advisor’s annual revenue at the prior firm and the level of assets or accounts that transfer to UBS. Financial Advisors in the Wealth Advice Center are paid on a salary-plus-bonus structure. For additional information, see ubs.com/wacdisclosure.

We and our Financial Advisors also receive non-cash compensation from certain product sponsors that can include occasional gifts, meals, tickets and/or other entertainment, sponsorship of educational or training events, including educational events Financial Advisors arrange for clients and prospective clients.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

November 29, 2000 - Present

UBS FINANCIAL SERVICES INC.

Office #1: 1200 Harbor Boulevard, Weehawken, NJ 07086
RIA
BD
CRD#: 8174
Weehawken, NJ
Past

November 29, 2000 - August 30, 2021

UBS FINANCIAL SERVICES INCORPORATED OF PUERTO RICO

BD
CRD#: 13042
HATO REY, PR
Past

June 22, 1999 - November 16, 2000

POPULAR SECURITIES, LLC

BD
CRD#: 8096
SAN JUAN, PR

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
UBS FINANCIAL SERVICES INC.
UBS FINANCIAL SERVICES INC.
PAINE, WEBBER, JACKSON & CURTIS INC. | WEALTH MANAGEMENT USA | UBS PAINEWEBBER INC. | UBS FINANCIAL SERVICES INC. | PAINEWEBBER INCORPORATED | PAINEWEBBER INC.

CRD#: 8174 / SEC#: 801-7163, 8-16267

RIA
Registered Investment Advisory firm - SEC (1/22/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Puerto Rico
(11/29/2000)

Exams


General Industry/Product Exam
RR
SIE
Date: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
SRO Registrations
RR
BOX Exchange LLC
SRO Registrations
RR
Cboe Exchange, Inc.
SRO Registrations
RR
FINRA
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
NYSE Arca, Inc.
SRO Registrations
RR
NYSE Texas, Inc.
SRO Registrations
RR
Nasdaq ISE, LLC
SRO Registrations
RR
Nasdaq PHLX LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange

Current Firm


UBS FINANCIAL SERVICES INC.
UBS FINANCIAL SERVICES INC.
PAINE, WEBBER, JACKSON & CURTIS INC. | WEALTH MANAGEMENT USA | UBS PAINEWEBBER INC. | UBS FINANCIAL SERVICES INC. | PAINEWEBBER INCORPORATED | PAINEWEBBER INC.

CRD#: 8174 / SEC#: 801-7163, 8-16267

RIA
Registered Investment Advisory firm - SEC (1/22/1971 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)
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Contact information


Main Address
1200 Harbor Boulevard, Weehawken, NJ 07086
Mailing Address
315 Deaderick Street 3rd Fl, Compliance Department, Nashville, TN 37238
Phone number
(201) 352-3000
Established
Delaware since 06/30/1969
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
12,629

SEC notice filing (50 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

UBS FINANCIAL SERVICES WRAP FEE PROGRAMS DISCLOSURE BROCHURE (11/13/2025)

Direct owners and executive officers


NamePositionCRD#
UBS AMERICAS INC.OWNER
CAMACHO, MICHAEL ALANPRESIDENT2907298
FRANCOMANO, LISA M.CHIEF COMPLIANCE OFFICER FOR THE ADVISORY BUSINESS2263875
MATTONE, RALPHPRINCIPAL FINANCIAL OFFICER1840894
MOZER, PETERMANAGING DIRECTOR2523858
MUNFA, LAURENCHIEF COMPLIANCE OFFICER4431011
SAKAI, KIYEGENERAL COUNSEL7451987
SOMMA, JOSEPHPRINCIPAL OPERATIONS OFFICER2219496

Regulatory assets under management


Total Number of Accounts1,134,923
AUM (Assets Under Management)$ 808,822,670,899

Disclosures


Regulatory Event475
Civil Event5
Arbitration443

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
06/26/2025
Cover Page
05/15/2024
12/19/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


UBS FINANCIAL SERVICES INC.

UBS FINANCIAL SERVICES INC.

CRD#: 8174Weehawken, NJ 07086

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