DH
Diana Y. Heu
THE AMERIFLEX GROUP
Las Vegas, NV 89113
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CRD#: 2912071
DH
Professional summary
Diana Youa Heu, who also goes by Diana Y Heu, is a registered financial advisor currently at THE AMERIFLEX GROUP located in Las Vegas, Nevada and AMERIFLEX GROUP SECURITIES, INC. located in Las Vegas, Nevada.
Diana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2009. Diana has worked at 7 firms and has passed the Series 66, Series 52TO, SIE, Series 7 and Series 24 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Diana Y Heu
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) THE AMERIFLEX GROUP - RIA, 8475 W. Sunset Road, Suite 101, Las Vegas NV 89113, 06/2019, W2 Employee, RIA Affiliation - other than CIRA, INV REL, 170 HR/MO, 85 HR/MO TRADING. 2) AMERIFLEX GROUP SECURITIES, INC., 8475 W. Sunset Road, Suite 102, Las Vegas NV 89113, 11/2022, President, AmeriFlex Group Securities is a limited BD and owned by The AmeriFlex Group RIA, NIR, 20 HR/MO, 10 HR/MO TRADING. 3) DIANA HEU, INSURANCE AGENT, 8475 W. Sunset Road, Las Vegas NV 89113, 08/2010, Agent, Insurance/Benefits/Human Resources, NIR, 1 HR/MO, 1 HR/MO TRADING. 4) CIRA, 1776 PLEASANT PLAIN RD, FAIRFIELD, IA, AS ADVISORY REP OF AN RIA, INV REL, 160 HR/MO, 120 HR/MO TRADING, 07/2025
CRS (Client Relationship Summary) - RIA
Click below to view Diana Youa Heu's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
January 29, 2020 - Present
THE AMERIFLEX GROUP
Office #1: 8475 W Sunset Rd Suite 201, Las Vegas, NV 89113Office #2: 1332 Anacapa St. Suite 110, Santa Barbara, CA 93101RIA
CRD#: 305585
Las Vegas, NV
Current
November 30, 2023 - Present
AMERIFLEX GROUP SECURITIES, INC.
Office #1: 8475 W. Sunset Road Suite 102, Las Vegas, NV 89113BD
CRD#: 325387
Las Vegas, NV
Current
June 27, 2025 - Present
CAMBRIDGE INVESTMENT RESEARCH, INC.
Office #1: 8475 W Sunset Road, Suite 101, Las Vegas, NV 89113BD
CRD#: 39543
Las Vegas, NV
Past
September 1, 2023 - July 9, 2025
OSAIC WEALTH, INC.
BD
CRD#: 23131
LAS VEGAS, NV
Past
January 19, 2012 - February 27, 2020
OSAIC SERVICES, INC.
RIA
CRD#: 133763
LAS VEGAS, NV
Past
January 18, 2012 - September 1, 2023
OSAIC SERVICES, INC.
BD
CRD#: 133763
LAS VEGAS, NV
Past
September 17, 2010 - January 18, 2012
SECURITIES AMERICA ADVISORS, INC.
RIA
CRD#: 110518
SANTA BARBARA, CA
Past
November 6, 2009 - January 18, 2012
SECURITIES AMERICA, INC.
BD
CRD#: 10205
SANTA BARBARA, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TA
THE AMERIFLEX GROUP
A.M. FINANCIAL GROUP | UNDERHILL FINANCIAL ADVISORS, LLC | TURNING POINTE WEALTH MANAGEMENT | TRUSTED FINANCIAL ADVISORS | TRAILHEAD FINANCIAL GROUP | THE STRAUB GROUP ADVANTAGE | THE PLATINUM WEALTH GROUP | THE MECKENSTOCK GROUP, INC. | THE AMERIFLEX GROUP, INC. | THE AMERIFLEX GROUP | SUMMIT FINANCIAL & INSURANCE SERVICES | STRATEGIC LEGACY WEALTH MANAGEMENT | SHEPHERD LEGACY | SEVEN HILL WEALTH PLANNING | SCOTT HARRIS FINANCIAL GROUP | RS ADVISORS | ROZELL WEALTH MANAGEMENT | RETIREMENT SOLUTIONS, INC. | PRONGHORN WEALTH | PLANNING RESOURCES, INC. | PINNACLE FINANCIAL ADVISORS | PILKINGTON FINANCIAL GROUP | PERFECTED WEALTH MANAGEMENT | PEAK FINANCIAL SOLUTIONS | PATHWAY FINANCIAL SERVICES, INC. | PAJAK FINANCIAL SERVICES | ONE VISION FINANCIAL | NOW FINANCIAL | NEWCASTLE FINANCIAL ADVISORS | MONARCH WEALTH STRATEGIES | MOMENTUM FINANCIAL PARTNERS, LLC | MD BROWN FINANCIAL | MCCONNELL WEALTH PARTNERS, LLP | MBA CAPITAL ADVISORS | MARKLAND WEALTH MANAGEMENT, INC. | MANCUSO WEALTH MANAGEMENT | MAES FINANCIAL | LUTZ WEALTH ADVISORS | LEIGH WEALTH MANAGEMENT GROUP | KNOX GROVE FINANCIAL LLC | KAUTZ/BUCKLEY | INTUITIVE SOLUTIONS INSURANCE & WEALTH STRATEGIES | INSIGHT FINANCIAL GROUP | HOLLAND FINANCIAL INC. | GREAT FUTURES | FOURFRONT WEALTH MANAGEMENT | FINANCIAL TRANSITION PARTNERS | ERSI WEALTH MANAGEMENT | EPIC HOLISTIC PARTNERS | ENVISION FINANCIAL PARTNERS | DJH FINANCIAL SERVICES | CURO FINANCIAL & INSURANCE SOLUTIONS | CS FINANCIAL SERVICES, LLC | COONEY ASSOCIATES | COHESION WEALTH ADVISORS | CHARLES STEPHEN AND COMPANY, INC. | BRUCO INVESTMENT GROUP | BRIDGES WEALTH MANAGEMENT | BESSELMAN WEALTH PLANNER | BECKER WEALTH MANAGEMENT | BARTON FINANCIAL SERVICES, INC. | BALLEK WEALTH MANAGEMENT | B P FINANCIAL SERVICES, INC. | ANDERSON FINANCIAL SOLUTIONS & INSURANCE SERVICES | AMERIFLEX FINANCIAL SERVICES | AMENITY WEALTH
CRD#: 305585 / SEC#: 801-117784
RIA
Registered Investment Advisory firm - (12/13/2019 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(7/9/2025)
RR
Alaska(7/9/2025)
RR
Arizona(7/9/2025)
RR
Arkansas(7/9/2025)
IAR
California(11/16/2021)
RR
California(6/27/2025)
RR
Colorado(6/27/2025)
RR
Connecticut(7/9/2025)
RR
Delaware(6/27/2025)
RR
District of Columbia(7/9/2025)
RR
Florida(6/27/2025)
RR
Georgia(6/27/2025)
RR
Hawaii(6/27/2025)
RR
Idaho(6/27/2025)
RR
Illinois(6/27/2025)
RR
Indiana(7/9/2025)
RR
Iowa(7/9/2025)
RR
Kansas(7/9/2025)
RR
Kentucky(7/9/2025)
RR
Louisiana(7/9/2025)
RR
Maine(6/27/2025)
RR
Maryland(6/27/2025)
RR
Massachusetts(7/9/2025)
RR
Michigan(7/9/2025)
RR
Minnesota(7/9/2025)
RR
Mississippi(6/27/2025)
RR
Missouri(7/9/2025)
RR
Montana(7/21/2025)
RR
Nebraska(7/9/2025)
IAR
Nevada(1/29/2020)
RR
Nevada(5/14/2024)
RR
New Hampshire(7/9/2025)
RR
New Jersey(6/27/2025)
RR
New Mexico(7/9/2025)
RR
New York(6/27/2025)
RR
North Carolina(8/4/2025)
RR
Ohio(7/9/2025)
RR
Oklahoma(6/27/2025)
RR
Oregon(7/9/2025)
RR
Pennsylvania(7/9/2025)
RR
South Carolina(7/9/2025)
RR
South Dakota(7/9/2025)
RR
Tennessee(6/27/2025)
RR
Texas(6/27/2025)
RR
Utah(7/9/2025)
RR
Vermont(7/9/2025)
RR
Virginia(7/9/2025)
RR
Washington(6/27/2025)
RR
Wisconsin(7/9/2025)
RR
Wyoming(6/27/2025)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 52TO
Date: 1/2/2023
Municipal Securities Representative ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
TA
THE AMERIFLEX GROUP
A.M. FINANCIAL GROUP | UNDERHILL FINANCIAL ADVISORS, LLC | TURNING POINTE WEALTH MANAGEMENT | TRUSTED FINANCIAL ADVISORS | TRAILHEAD FINANCIAL GROUP | THE STRAUB GROUP ADVANTAGE | THE PLATINUM WEALTH GROUP | THE MECKENSTOCK GROUP, INC. | THE AMERIFLEX GROUP, INC. | THE AMERIFLEX GROUP | SUMMIT FINANCIAL & INSURANCE SERVICES | STRATEGIC LEGACY WEALTH MANAGEMENT | SHEPHERD LEGACY | SEVEN HILL WEALTH PLANNING | SCOTT HARRIS FINANCIAL GROUP | RS ADVISORS | ROZELL WEALTH MANAGEMENT | RETIREMENT SOLUTIONS, INC. | PRONGHORN WEALTH | PLANNING RESOURCES, INC. | PINNACLE FINANCIAL ADVISORS | PILKINGTON FINANCIAL GROUP | PERFECTED WEALTH MANAGEMENT | PEAK FINANCIAL SOLUTIONS | PATHWAY FINANCIAL SERVICES, INC. | PAJAK FINANCIAL SERVICES | ONE VISION FINANCIAL | NOW FINANCIAL | NEWCASTLE FINANCIAL ADVISORS | MONARCH WEALTH STRATEGIES | MOMENTUM FINANCIAL PARTNERS, LLC | MD BROWN FINANCIAL | MCCONNELL WEALTH PARTNERS, LLP | MBA CAPITAL ADVISORS | MARKLAND WEALTH MANAGEMENT, INC. | MANCUSO WEALTH MANAGEMENT | MAES FINANCIAL | LUTZ WEALTH ADVISORS | LEIGH WEALTH MANAGEMENT GROUP | KNOX GROVE FINANCIAL LLC | KAUTZ/BUCKLEY | INTUITIVE SOLUTIONS INSURANCE & WEALTH STRATEGIES | INSIGHT FINANCIAL GROUP | HOLLAND FINANCIAL INC. | GREAT FUTURES | FOURFRONT WEALTH MANAGEMENT | FINANCIAL TRANSITION PARTNERS | ERSI WEALTH MANAGEMENT | EPIC HOLISTIC PARTNERS | ENVISION FINANCIAL PARTNERS | DJH FINANCIAL SERVICES | CURO FINANCIAL & INSURANCE SOLUTIONS | CS FINANCIAL SERVICES, LLC | COONEY ASSOCIATES | COHESION WEALTH ADVISORS | CHARLES STEPHEN AND COMPANY, INC. | BRUCO INVESTMENT GROUP | BRIDGES WEALTH MANAGEMENT | BESSELMAN WEALTH PLANNER | BECKER WEALTH MANAGEMENT | BARTON FINANCIAL SERVICES, INC. | BALLEK WEALTH MANAGEMENT | B P FINANCIAL SERVICES, INC. | ANDERSON FINANCIAL SOLUTIONS & INSURANCE SERVICES | AMERIFLEX FINANCIAL SERVICES | AMENITY WEALTH
CRD#: 305585 / SEC#: 801-117784
RIA
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Contact information
Main Address
8475 W. Sunset Road, Suite 101, Las Vegas, NV 89113
Mailing Address
Phone number
(702) 987-9730
Established
Firm type
Fiscal year end
# of Employees
166
SEC notice filing (40 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 34,131 |
| AUM (Assets Under Management) | $ 9,355,813,271 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
