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Jeffrey John Fortune

CFP®
RFG ADVISORY
Glen Allen, VA
·CRD# 2890636·29 years experience

Professional Summary

Jeffrey John Fortune, CFP®, who also goes by Jeff Fortune, Jeffrey John Fortune, Jeffrey J Fortune, is a registered financial advisor currently at RFG ADVISORY, LLC located in Glen Allen, Virginia and PRIVATE CLIENT SERVICES, LLC located in Glen Allen, Virginia. Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1997. Jeffrey has worked at 9 firms and has passed the Series 66, Series...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Services Offered

  • Comprehensive Financial Planning
  • Retirement Income Management
  • Retirement Planning
  • Investment Planning
  • Education Planning

Other Aliases

Jeff Fortune, Jeffrey John Fortune, Jeffrey J Fortune

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Videos & Posts

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Contact Information

Email

xxxxx@xxxx.xxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2007

Years of Experience

29 years in the financial services industry

Current & Past Employments

RFG ADVISORY, LLC·CRD# 158401
RIA
4510 Cox Road, Suite 201, Glen Allen, VA 23060
July 14, 2026 - Present
PRIVATE CLIENT SERVICES, LLC·CRD# 120222
RIA
BD
4510 Cox Road Suite 201, Glen Allen, VA 23060
July 14, 2026 - Present
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
Midlothian, VA
March 31, 2025 - June 18, 2026
FIDELITY PERSONAL AND WORKPLACE ADVISORS·CRD# 288590
RIA
Midlothian, VA
August 13, 2024 - March 31, 2025
FIDELITY BROKERAGE SERVICES LLC·CRD# 7784
BD
Midlothian, VA
July 26, 2024 - June 18, 2026
DP GROW LLC·CRD# 308412
RIA
Richmond, VA
November 13, 2023 - March 22, 2024
CHARLES SCHWAB & CO., INC.·CRD# 5393
RIA
Glen Allen, VA
January 8, 2003 - April 14, 2023
CHARLES SCHWAB & CO., INC.·CRD# 5393
RIA
Glen Allen, VA
January 21, 1999 - December 18, 2002
CHARLES SCHWAB & CO., INC.·CRD# 5393
BD
Glen Allen, VA
January 19, 1999 - April 14, 2023
IDS LIFE INSURANCE COMPANY·CRD# 6321
BD
Minneapolis, MN
September 24, 1997 - December 23, 1998
AMERIPRISE FINANCIAL SERVICES, LLC·CRD# 6363
BD
Minneapolis, MN
September 24, 1997 - December 23, 1998

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Current Firm

RA
RFG ADVISORY, LLC

21:5 ADVISORS WEALTH MANAGEMENT | WINGO WEALTH | WILLOW PRIVATE WEALTH | WILLIAMS FINANCIAL ADVISORS, LLC "WFA" | WHOLE STORY PLANNING | WFA VOLARE | VOLARE WEALTH ADVISORS | TURNPOINT WEALTH | TREKNORTH INVESTMENT MANAGEMENT | THE WORLEY BANKS GROUP | SWEET LIFE FINANCIAL PLANNING | SUSKO WEALTH ADVISORS | STRODTMAN WEALTH MANAGEMENT | STONES RIVER WEALTH MANAGEMENT | SIXPOINT FINANCIAL PARTNERS | SABLE POINT WEALTH MANAGEMENT | RVA WEALTH MANAGEMENT | ROUTE FINANCIAL GROUP | RJB FINANCIAL PLANNING | RIVER OAK ASSET ADVISORY | RFG ADVISORY, LLC | RFG ADVISORY GROUP, LLC | RFG ADVISORY | RESOLUTE WEALTH MANAGEMENT | RELIANCE FINANCIAL GROUP | POWDER POINT WEALTH MANAGEMENT | PIERSON WEALTH MANAGEMENT | PARAMOUNT FINANCIAL PLANNING | PALMERA PRIVATE WEALTH | OLSON STRATEGIC WEALTH | OBEDIENT WEALTH PLANNING | NAVIPATH FINANCIAL | META PRIVATE WEALTH | MATTERHORN PRIVATE WEALTH | LIND WEALTH MANAGEMENT | LICATA FINANCIAL DESIGN | LEMZAR CAPITAL | LEALAND WEALTH PARTNERS | LANDSCAPE WEALTH ADVISORS | L7 WEALTH | KWM WEALTH | KUBERA WEALTH MANAGEMENT | KASPER WEALTH MANAGEMENT | ITER FINANCIAL WELLNESS | INVESTOR'S RESOURCE | INVESTA FINANCIAL PLANNING | IN SEASON FINANCIAL GROUP | GROUNDED FINANCIAL PLANNING | GFG WEALTH ADVISORS | GALLIA WEALTH MANAGEMENT GROUP | FREEMAN WEALTH MANAGEMENT | FOUR SEASONS WEALTH MANAGEMENT | FOUR SEASONS FINANCIAL EDUCATION | FINANCIAL FITNESS WEALTH MANAGEMENT | EXECUTIVE COMPENSATION GROUP | ETA INVESTMENTS | ETA INVESTMENT & TAX ADVISORS | ENTERPRISE INVESTMENT PLANNING | EDUCATOR RETIREMENT SOLUTIONS | EDUCATOR PENSION RESOURCES | EDGEWOOD WEALTH ADVISORS | DESIGN WEALTH ADVISORS | CURATO ADVISORY | CROSS TIMBERS FINANCIAL GROUP | CRESCENT PRIVATE WEALTH | COPPER PASS ADVISORY | COPE PRIVATE WEALTH | COOPER TOWER WEALTH | CONFIDENCE FINANCIAL PARTNERS | CMC FINANCIAL | CHEAHA WEALTH MANAGEMENT | CARDINAL ASSET ADVISORY | CAPSTONE WEALTH LLC | CAMBIUM WEALTH PARTNERS | BRIANNE FINANCIAL | BLUEMONTE INVESTMENT MANAGEMENT | BLUEBIRD ADVISORY | BLUE SANDS WEALTH MANAGEMENT | BLAKE WEALTH MANAGEMENT | BLACK OAK ASSET MANAGEMENT | BILLINGS GROUP | BAYVIEW PRIVATE WEALTH | BARRETT CAPITAL ADVISORY | BALANCEPOINT FINANCIAL | BALANCE WEALTH PARTNERS | AUGUST FINANCIAL PLANNING | ASPIRE FINANCIAL GROUP | ARIV WEALTH | ARCADIA GROVE WEALTH | APPLE TREE LANE WEALTH MANAGEMENT | ANCHORING CAPITAL | AIMWELL FINANCIAL | AFIA WEALTH MANAGEMENT

CRD#: 158401 / SEC#: 801-79153
RIA
Registered Investment Advisory firm - SEC (2/6/2014 Approved)
Alabama
Registered Investment Advisory firm - Alabama (2/27/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (2/18/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (2/18/2014 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (2/28/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/18/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245

Phone Number

(205) 397-2450

# of Employees

360

SEC notice filing (52 States and Territories)

Registered to provide investment advisory services in 52 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

RFG ADVISORY ADV 2A 06302026 (7/30/2026)

Regulatory Assets Under Management

Total Number of Accounts

29,833

AUM (Assets Under Management)

$7,969,008,040

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) RVA Wealth Management; YES; 4510 Cox Road, Suite 201, Glen Allen, VA 23060; DBA; Wealth Advisor; Start: 7/14/2026; 160 hrs/mo; 160 during trading hrs; DBA name for advisory and insurance activity. 2) RFG Advisory, LLC; YES; 1400 Urban Center, Ste 475, Vestavia Hills, AL 35242; RIA; 160 hrs/mo; 160 during trading hrs.; RIA Affiliate; Investment Advisor Representative. 3) Pinnacle; Investment Related; 12724 Gran Bay Pkwy, Bldg 1, Ste 150, Jacksonville, FL 32258; Insurance Investments; Agent; 07/14/2026; 80 hrs/mo; 80 hrs/month during trading hours; advice on insurance investment products.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
RA
RFG ADVISORY, LLC

21:5 ADVISORS WEALTH MANAGEMENT | WINGO WEALTH | WILLOW PRIVATE WEALTH | WILLIAMS FINANCIAL ADVISORS, LLC "WFA" | WHOLE STORY PLANNING | WFA VOLARE | VOLARE WEALTH ADVISORS | TURNPOINT WEALTH | TREKNORTH INVESTMENT MANAGEMENT | THE WORLEY BANKS GROUP | SWEET LIFE FINANCIAL PLANNING | SUSKO WEALTH ADVISORS | STRODTMAN WEALTH MANAGEMENT | STONES RIVER WEALTH MANAGEMENT | SIXPOINT FINANCIAL PARTNERS | SABLE POINT WEALTH MANAGEMENT | RVA WEALTH MANAGEMENT | ROUTE FINANCIAL GROUP | RJB FINANCIAL PLANNING | RIVER OAK ASSET ADVISORY | RFG ADVISORY, LLC | RFG ADVISORY GROUP, LLC | RFG ADVISORY | RESOLUTE WEALTH MANAGEMENT | RELIANCE FINANCIAL GROUP | POWDER POINT WEALTH MANAGEMENT | PIERSON WEALTH MANAGEMENT | PARAMOUNT FINANCIAL PLANNING | PALMERA PRIVATE WEALTH | OLSON STRATEGIC WEALTH | OBEDIENT WEALTH PLANNING | NAVIPATH FINANCIAL | META PRIVATE WEALTH | MATTERHORN PRIVATE WEALTH | LIND WEALTH MANAGEMENT | LICATA FINANCIAL DESIGN | LEMZAR CAPITAL | LEALAND WEALTH PARTNERS | LANDSCAPE WEALTH ADVISORS | L7 WEALTH | KWM WEALTH | KUBERA WEALTH MANAGEMENT | KASPER WEALTH MANAGEMENT | ITER FINANCIAL WELLNESS | INVESTOR'S RESOURCE | INVESTA FINANCIAL PLANNING | IN SEASON FINANCIAL GROUP | GROUNDED FINANCIAL PLANNING | GFG WEALTH ADVISORS | GALLIA WEALTH MANAGEMENT GROUP | FREEMAN WEALTH MANAGEMENT | FOUR SEASONS WEALTH MANAGEMENT | FOUR SEASONS FINANCIAL EDUCATION | FINANCIAL FITNESS WEALTH MANAGEMENT | EXECUTIVE COMPENSATION GROUP | ETA INVESTMENTS | ETA INVESTMENT & TAX ADVISORS | ENTERPRISE INVESTMENT PLANNING | EDUCATOR RETIREMENT SOLUTIONS | EDUCATOR PENSION RESOURCES | EDGEWOOD WEALTH ADVISORS | DESIGN WEALTH ADVISORS | CURATO ADVISORY | CROSS TIMBERS FINANCIAL GROUP | CRESCENT PRIVATE WEALTH | COPPER PASS ADVISORY | COPE PRIVATE WEALTH | COOPER TOWER WEALTH | CONFIDENCE FINANCIAL PARTNERS | CMC FINANCIAL | CHEAHA WEALTH MANAGEMENT | CARDINAL ASSET ADVISORY | CAPSTONE WEALTH LLC | CAMBIUM WEALTH PARTNERS | BRIANNE FINANCIAL | BLUEMONTE INVESTMENT MANAGEMENT | BLUEBIRD ADVISORY | BLUE SANDS WEALTH MANAGEMENT | BLAKE WEALTH MANAGEMENT | BLACK OAK ASSET MANAGEMENT | BILLINGS GROUP | BAYVIEW PRIVATE WEALTH | BARRETT CAPITAL ADVISORY | BALANCEPOINT FINANCIAL | BALANCE WEALTH PARTNERS | AUGUST FINANCIAL PLANNING | ASPIRE FINANCIAL GROUP | ARIV WEALTH | ARCADIA GROVE WEALTH | APPLE TREE LANE WEALTH MANAGEMENT | ANCHORING CAPITAL | AIMWELL FINANCIAL | AFIA WEALTH MANAGEMENT

CRD#: 158401 / SEC#: 801-79153
RIA
Registered Investment Advisory firm - SEC (2/6/2014 Approved)
Alabama
Registered Investment Advisory firm - Alabama (2/27/2014 Terminated)
Florida
Registered Investment Advisory firm - Florida (2/18/2014 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (2/18/2014 Terminated)
Louisiana
Registered Investment Advisory firm - Louisiana (2/28/2014 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/18/2014 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
IAR
Texas
(7/14/2026)
RR
Virginia
(7/14/2026)
IAR
Virginia
(7/14/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Dec 2002About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed May 1999About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Sep 1997About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Jul 2001About the Series 10 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed May 2001About the Series 9 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey John Fortune's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by Jeffrey

  • Comprehensive Financial Planning
  • Retirement Income Management
  • Retirement Planning
  • Investment Planning
  • Education Planning

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