FM
Frank J. Mercer
SOUTHEAST ASSET ADVISORS
TALLAHASSEE, FL 32308
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CRD#: 2855225
FM
Professional summary
Frank John Mercer, CFP®, who also goes by Frank J. Mercer, Frank Mercer, is a registered financial advisor currently at SOUTHEAST ASSET ADVISORS, LLC located in Tallahassee, Florida.
Frank is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2003. Frank has worked at 2 firms and has passed the Series 65 exam.
Question & Answer
What are your service offerings?
Tax Planning
Estate Planning
Investment Planning
Are you a "fiduciary"?
Yes
Aliases
Frank J. Mercer | Frank Mercer
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Mr. Mercer is also a partner in both SAA and in the accounting and consulting firm of Lanigan & Associates, P.C., ("L&A") which shares office space with SAA. Tax, accounting, and consulting services provided by SAA principals on behalf of "L&A" are separate and distinct from the advisory services of SAA and are provided for separate and typical compensation. SAA has an affiliate, Conifer Advisors, LLC ("Conifer Advisors"), whose primary business is managing the Conifer Funds. Conifer Advisors pays SAA distributions and fees for services, which also benefits SAA's principals as owners of Conifer Advisors. As investors in Conifer Funds, the principals participate in the income/gains/losses from any personal investments in the Conifer Funds. SAA may solicit and/or recommend that clients invest in Conifer Funds from time to time.
CRS (Client Relationship Summary) - RIA
Click below to view Frank John Mercer's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2002
Experience
Current
August 7, 1997 - Present
SOUTHEAST ASSET ADVISORS, LLC
Office #1: 2630 Centennial Place, Tallahassee, FL 32308RIA
CRD#: 107588
TALLAHASSEE, FL
Past
April 28, 2003 - November 18, 2010
LANIGAN & ASSOCIATES, P.C.
RIA
CRD#: 126213
TALLAHASSEE, FL
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SA
SOUTHEAST ASSET ADVISORS, LLC
CONIFER ADVISORS, LLC (RELYING ADVISER) | SOUTHEAST ASSET ADVISORS, LLC | SOUTHEAST ASSET ADVISORS INC
CRD#: 107588 / SEC#: 801-42952
RIA
Registered Investment Advisory firm - (12/22/1992 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
Florida(8/7/1997)
Current Firm
SA
SOUTHEAST ASSET ADVISORS, LLC
CONIFER ADVISORS, LLC (RELYING ADVISER) | SOUTHEAST ASSET ADVISORS, LLC | SOUTHEAST ASSET ADVISORS INC
CRD#: 107588 / SEC#: 801-42952
RIA
Registered Investment Advisory firm - (12/22/1992 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
314 Gordon Avenue, Thomasville, GA 31792
Mailing Address
Phone number
(229) 226-8839
Established
Firm type
Fiscal year end
# of Employees
15
SEC notice filing (8 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 1,338 |
| AUM (Assets Under Management) | $ 3,717,428,235 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 11/26/2025 | ||
| 09/13/2024 | ||
| 12/19/2023 | ||
| 01/23/2023 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
