Alan Alfred Cerro
Professional Summary
Alan Alfred Cerro is a registered financial advisor currently at EMERSON EQUITY LLC located in Irvine, California. Alan is registered as a RR (Registered Representative) and started their career in finance in 1997. Alan has worked at 10 firms and has passed the Series 66, Series 65, Series 63, SIE, Series 7 and Series 6 exams.
At a Glance
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Fiduciary Standard
Fee Structure
Account Minimum
Active Clients
Other Aliases
There are no additional aliases reported.
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Videos & Posts
This advisor has not added any videos or posts yet.
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Contact Information
This advisor has not claimed their profile yet, so there is no contact information to display at this time.
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.
Disclosures on record.
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Years of Experience
29 years registered in the securities industry
Current & Past Employments
Current
Past
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Current Firm
DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC
Contact Information
Main Address
155 Bovet Road, Suite 725, San Mateo, CA 94402Mailing Address
155 Bovet Road, Suite 725, San Mateo, CA 94402Phone Number
(650) 312-0200Established
California since 10/10/2003Firm Type
Limited Liability CompanyFiscal Year End
DecemberFirm Size
Medium# of Employees
343SEC notice filing (34 States and Territories)
Registered to provide investment advisory services in 34 US states and territories.
FINRA licenses (53 States and Territories)
Registered to provide investment advisory services in 34 US states and territories.
Documents
Part 2 Brochures
Direct owners and executive officers
Regulatory Assets Under Management
Total Number of Accounts
682AUM (Assets Under Management)
$321,704,653Disclosures
Regulatory Event
2Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Other business activities
Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
Primary Firm SEC Registration
DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC
State Registrations and Notice Filings
(3/6/2026)
(3/6/2026)
(3/16/2026)
(3/6/2026)
Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.
Exams
Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.
Series 6 — Investment Company Products/Variable Contracts Representative Examination
Passed Feb 1997About the Series 6 examSRO Registrations
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC
CRS (Client Relationship Summary) - BD
Click below to view Alan Alfred Cerro's CRS (Customer Relationship Summary).
Similar Advisors
THREE ARCH WEALTH MANAGEMENT LLC
LPL FINANCIAL LLC
PARK AVENUE SECURITIES LLC
FALCON WEALTH PLANNING, LLC