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William Stephen Murray

CFP®
FERMATA ADVISORS
Petaluma, CA
·CRD# 2779868·30 years experience

Professional Summary

William Stephen Murray, CFP®, who also goes by Steve Murray, is a registered financial advisor currently at FERMATA ADVISORS located in Petaluma, California. William is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1996. William has worked at 11 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Steve Murray

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2015

Years of Experience

30 years in the financial services industry

Current & Past Employments

FERMATA ADVISORS·CRD# 305614
RIA
Petaluma, CA
January 12, 2023 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Sonoma, CA
July 25, 2017 - December 31, 2020
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
Sonoma, CA
June 26, 2017 - December 31, 2021
HBW ADVISORY SERVICES LLC·CRD# 143665
RIA
Sonoma, CA
March 24, 2015 - September 14, 2023
HBW SECURITIES LLC·CRD# 136959
BD
Sonoma, CA
February 9, 2015 - July 24, 2017
PARK AVENUE SECURITIES LLC·CRD# 46173
RIA
Petaluma, CA
July 12, 2013 - October 2, 2013
PARK AVENUE SECURITIES LLC·CRD# 46173
BD
New York, NY
July 12, 2013 - October 2, 2013
MSI FINANCIAL SERVICES, INC.·CRD# 14251
RIA
Santa Rosa, CA
December 13, 2010 - August 2, 2011
MSI FINANCIAL SERVICES, INC.·CRD# 14251
BD
Santa Rosa, CA
December 13, 2010 - August 2, 2011
VALIC FINANCIAL ADVISORS, INC.·CRD# 42803
RIA
Houston, TX
October 24, 2006 - January 6, 2011
VALIC FINANCIAL ADVISORS, INC.·CRD# 42803
BD
Houston, TX
June 23, 2006 - January 6, 2011
1717 CAPITAL MANAGEMENT COMPANY·CRD# 4082
BD
Petaluma, CA
March 21, 2006 - July 7, 2006
VERITRUST FINANCIAL, LLC·CRD# 106594
BD
Austin, TX
January 13, 2005 - March 20, 2006
ALLSTATE FINANCIAL SERVICES, LLC·CRD# 18272
BD
Lincoln, NE
August 23, 2000 - January 21, 2003
SECURITIES MANAGEMENT & RESEARCH, INC.·CRD# 759
BD
Cedar Rapids, IA
October 14, 1996 - September 13, 1999

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Current Firm

FA
FERMATA ADVISORS

FERMATA 401(K) LLC | SONOMA WEALTH ADVISORS, LLC | SONOMA WEALTH ADVISORS | RICH FINANCIAL LLC | RICH FINANCIAL | FERMATA, LLC | FERMATA TAX | FERMATA ADVISORY, LLC | FERMATA ADVISORS, LLC | FERMATA ADVISORS LLC | FERMATA ADVISORS | FERMATA 401K

CRD#: 305614 / SEC#: 801-117411
RIA
Registered Investment Advisory firm - SEC (9/30/2019 Approved)

Contact Information

Main Address

539 Broadway Suite A, Sonoma, CA 95476

Phone Number

(707) 938-7414

# of Employees

26

SEC notice filing (18 States and Territories)

Registered to provide investment advisory services in 18 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV 2A - SONOMA WEALTH ADVISORS (8/5/2026)

Regulatory Assets Under Management

Total Number of Accounts

3,879

AUM (Assets Under Management)

$1,009,549,046

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NAME OF OTHER BUSINESS: HBW PARTNERS INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES START DATE: 04/2015 POSITION/TITLE/RELATIONSHIP: FINANCIAL PLANNER APX NUMBER OF HOURS PER WEEK: 30 APX NUMBER OF HOURS DURING TRADING HOURS: 30 BRIEF DESCRIPTION OF DUTIES: PROVIDE FINANCIAL SERVICES 2. NAME OF OTHER BUSINESS: PAGE ONE INVESTMENT RELATED: NO ADDRESS: 211 SOUTH HILL DR. SUITE D BRISBANE, CA NATURE OF BUSINESS: SPECIAL EVENT FOR NEW RELEASES OF CARS START DATE: 03/2016 POSITION/TITLE/RELATIONSHIP: DRIVER APX NUMBER OF HOURS PER WEEK: 1 APX NUMBER OF HOURS DURING TRADING HOURS: 1 BRIEF DESCRIPTION OF DUTIES: DRIVER 3. NAME OF OTHER BUSINESS: PAGE ONE INVESTMENT RELATED: NO ADDRESS: 211 SOUTH HILL DR. SUITE D BRISBANE, CA NATURE OF BUSINESS: SPECIAL EVENT FOR NEW RELEASES OF CARS START DATE: 03/2016 POSITION/TITLE/RELATIONSHIP: DRIVER APX NUMBER OF HOURS PER WEEK: 1 APX NUMBER OF HOURS DURING TRADING HOURS: 1 BRIEF DESCRIPTION OF DUTIES: DRIVER 4. NAME OF OTHER BUSINESS: STEVE MURRAY INSURANCE AGENT INVESTMENT RELATED: NO ADDRESS: 18997 Hwy 12 Suite 112, Sonoma CA 95476 NATURE OF BUSINESS: INSURANCE START DATE: 01/1996 POSITION/TITLE/RELATIONSHIP: OWNER/AGENT APX NUMBER OF HOURS PER WEEK: 180 APX NUMBER OF HOURS DURING TRADING HOURS: 160 BRIEF DESCRIPTION OF DUTIES: HEALTH INSURANCE SALES

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FA
FERMATA ADVISORS

FERMATA 401(K) LLC | SONOMA WEALTH ADVISORS, LLC | SONOMA WEALTH ADVISORS | RICH FINANCIAL LLC | RICH FINANCIAL | FERMATA, LLC | FERMATA TAX | FERMATA ADVISORY, LLC | FERMATA ADVISORS, LLC | FERMATA ADVISORS LLC | FERMATA ADVISORS | FERMATA 401K

CRD#: 305614 / SEC#: 801-117411
RIA
Registered Investment Advisory firm - SEC (9/30/2019 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
California
(1/12/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Oct 2006About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 1996About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Oct 1996About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view William Stephen Murray's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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