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JB

Joel D. Broersma

HBW ADVISORY SERVICES LLC
GRAND RAPIDS, MI 49546
Some features on this profile are disabled
CRD#: 2779679
JB

Professional summary


Joel Darrin Broersma, CFP® is a registered financial advisor currently at HBW ADVISORY SERVICES LLC located in Grand Rapids, Michigan and SILVER OAK SECURITIES, INCORPORATED located in Grand Rapids, Michigan.

Joel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Joel has worked at 6 firms and has passed the Series 63, SIE, Series 6 and Series 26 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Pathway Financial Design LLC,Not Investment Related,"3333 Deposit Dr Suite 250, , Grand Rapids, MI, 49546, United States", Financial planning,CEO,10/1/2004,40 hours per month,0 hours during trading hrs, Salary Compensation," This is our DBA, taxed as an S Corporation so salary plus distributions for compensation." 2. HBW Advisory Services LLC,Investment Related," PO Box 2049, , Simi Valley, CA, 93062, United States", Investment advisory firm, Advisory rep,10/1/2004,40 hours per month,5 hours per month during trading hrs, Fee Based Compensation, We run investment advisory services and financial planning fees through this firm. 3. Broersma and Associates LLC,Not Investment Related,"6501 W Webster Road, , Montague, MI, 49437, United States",Contracting,Owner,10/1/2004,3 hrs per month,0 hours per month during trading hrs, No Compensation Presently this is a dormant LLC, used to be used for a rental property that we sold. Keeping it open for future use as we will probably have pathway Financial Design pay my wife for the work she does in the office." 4. Health Insurance-various carriers,Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States", Health Insurance,Producer,10/1/2012,5 hrs per month,0 hrs during trading hours ,Commission Compensation, This is mainly Priority Health used for Medicare Advantage plans. We have same legacy contracts with various carriers that we still get compensation from for traditional health insurance marketed in the past. 5. Heritage Estate Services, Is Not Investment Related," PO Box 66972, , Scotts valley, CA, 95067, United States", Estate planning,Representative,10/1/2013,5 hours per month,0 hours per month during trading hours, Fee Based Compensation, We have used them in the past for estate planning document prep (living trusts) 6. Encore Estate Plans, Is Not Investment Related,"23505 E Appleway Suite 200, #552, , Liberty Lake, WA, 99019, United States", Estate Planning,Producer,6/1/2024,5 hours per month,0 hours per month during trading hours, Fee Based Compensation ,We use them for estate planning document preparation. 7. HBW Partners Tax Services LLC,Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States", Tax preparation and Planning,Owner,10/1/2014,40 hours per month,0 hrs during trading hrs, Commission Compensation, This is our tax preparation and planning firm. 8. ADP payroll Service, Is Not Investment Related,"1575 Arboretum Dr SE, Ste 400, , Grand Rapids, MI, 49546, United States",Payroll,Referrer,2/1/2016,1 hrs per month,0 hrs during trading hours, Commission Compensation," This is who we refer out payroll service clients too, get paid small commission for doing so." 9. Payentry, Is Not Investment Related,"19701 Bethel Church Road Suite 103 Box 320, , Cornelius, NC, 28031, United States",Payroll,Referrer,12/1/2023,1 hours per month,0 hours per month during trading hours, Commission Compensation," This is who we use for some payroll services for our clients, get paid small referral fee." 10. Hansen Brokerage, Is Not Investment Related,"5380 Cascade Road SE, Suite 150, , Grand Rapids, MI, 49546, United States", Life Insurance,Representative,7/1/2024,2 hours per month,0 hours per month during trading hours, Commission Compensation,Life insurance cases. 11. HBW Inc, Is Not Investment Related," P.O. Box 2049, , Simi Valley, CA, 93062, United States", Life Insurance,Representative,10/1/2004,1 hours per month,0 hours per month during trading hours, Commission Compensation," We have some legacy life insurance business through them, which includes a direct contract for Corebridge Life Insurance (American General)" 12. Korhorn Financial Group,Is Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States",Marketing P&C business,Sales,9/2/2024,2 hrs per month,0 hrs during trading hrs,Commission Compensation, Sold P&C Agency to KFG, will get 10% commission for referrals.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Joel Darrin Broersma's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2006

Experience


Current

March 1, 2010 - Present

HBW ADVISORY SERVICES LLC

Office #1: 3333 Deposit Dr. Ne Ste 250, Grand Rapids, MI 49546
RIA
CRD#: 143665
GRAND RAPIDS, MI
Current

October 17, 2024 - Present

SILVER OAK SECURITIES, INCORPORATED

Office #1: 3333 Deposit Dr. Ne Suite 250, Grand Rapids, MI 49546Office #2: 833 E 16th Street Suite 200, Holland, MI 49423
RIA
BD
CRD#: 46947
Grand Rapids, MI
Past

June 26, 2017 - July 20, 2020

CETERA WEALTH SERVICES, LLC

RIA
CRD#: 13572
GRAND RAPIDS, MI
Past

June 26, 2017 - October 22, 2024

CETERA WEALTH SERVICES, LLC

BD
CRD#: 13572
GRAND RAPIDS, MI
Past

January 6, 2006 - July 24, 2017

HBW SECURITIES LLC

BD
CRD#: 136959
ADA, MI
Past

November 29, 2004 - December 31, 2005

AMERICAN GENERAL SECURITIES INCORPORATED

BD
CRD#: 13626
PHOENIX, AZ
Past

August 27, 1996 - November 9, 2004

PFS INVESTMENTS INC.

BD
CRD#: 10111
DULUTH, GA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HBW ADVISORY SERVICES LLC
HBW ADVISORY SERVICES LLC

CRD#: 143665 / SEC#: 801-77333

RIA
Registered Investment Advisory firm - (11/7/2012 Approved)
Alabama
Registered Investment Advisory firm - (12/13/2012 Terminated)
Arizona
Registered Investment Advisory firm - (12/13/2012 Terminated)
California
Registered Investment Advisory firm - (1/12/2013 Terminated)
Colorado
Registered Investment Advisory firm - (12/13/2012 Terminated)
Connecticut
Registered Investment Advisory firm - (1/15/2013 Terminated)
Florida
Registered Investment Advisory firm - (12/13/2012 Terminated)
Georgia
Registered Investment Advisory firm - (12/13/2012 Terminated)
Illinois
Registered Investment Advisory firm - (11/7/2012 Terminated)
Indiana
Registered Investment Advisory firm - (12/13/2012 Terminated)
Iowa
Registered Investment Advisory firm - (12/13/2012 Terminated)
Kansas
Registered Investment Advisory firm - (12/13/2012 Terminated)
Kentucky
Registered Investment Advisory firm - (12/13/2012 Terminated)
Missouri
Registered Investment Advisory firm - (12/13/2012 Terminated)
Nevada
Registered Investment Advisory firm - (1/13/2013 Terminated)
New Jersey
Registered Investment Advisory firm - (12/18/2012 Terminated)
New Mexico
Registered Investment Advisory firm - (12/13/2012 Terminated)
New York
Registered Investment Advisory firm - (12/13/2012 Terminated)
North Carolina
Registered Investment Advisory firm - (12/13/2012 Terminated)
Ohio
Registered Investment Advisory firm - (12/13/2012 Terminated)
Oklahoma
Registered Investment Advisory firm - (12/13/2012 Terminated)
Oregon
Registered Investment Advisory firm - (12/19/2012 Terminated)
Tennessee
Registered Investment Advisory firm - (12/21/2012 Terminated)
Texas
Registered Investment Advisory firm - (12/13/2012 Terminated)
Virginia
Registered Investment Advisory firm - (12/13/2012 Terminated)
Washington
Registered Investment Advisory firm - (12/13/2012 Terminated)
Wisconsin
Registered Investment Advisory firm - (12/13/2012 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Arizona
(10/17/2024)
RR
California
(10/17/2024)
RR
Florida
(10/17/2024)
RR
Illinois
(10/17/2024)
IAR
Michigan
(3/1/2010)
RR
Michigan
(10/17/2024)
RR
North Carolina
(10/17/2024)
RR
Pennsylvania
(10/17/2024)
IAR
Texas
(2/21/2014)
RR
Texas
(10/17/2024)
RR
Virginia
(10/17/2024)

Exams


State Security Law Exam
RR
Series 63
Date: 8/26/1996
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


HA
HBW ADVISORY SERVICES LLC
HBW ADVISORY SERVICES LLC

CRD#: 143665 / SEC#: 801-77333

RIA
Registered Investment Advisory firm - (11/7/2012 Approved)
Alabama
Registered Investment Advisory firm - (12/13/2012 Terminated)
Arizona
Registered Investment Advisory firm - (12/13/2012 Terminated)
California
Registered Investment Advisory firm - (1/12/2013 Terminated)
Colorado
Registered Investment Advisory firm - (12/13/2012 Terminated)
Connecticut
Registered Investment Advisory firm - (1/15/2013 Terminated)
Florida
Registered Investment Advisory firm - (12/13/2012 Terminated)
Georgia
Registered Investment Advisory firm - (12/13/2012 Terminated)
Illinois
Registered Investment Advisory firm - (11/7/2012 Terminated)
Indiana
Registered Investment Advisory firm - (12/13/2012 Terminated)
Iowa
Registered Investment Advisory firm - (12/13/2012 Terminated)
Kansas
Registered Investment Advisory firm - (12/13/2012 Terminated)
Kentucky
Registered Investment Advisory firm - (12/13/2012 Terminated)
Missouri
Registered Investment Advisory firm - (12/13/2012 Terminated)
Nevada
Registered Investment Advisory firm - (1/13/2013 Terminated)
New Jersey
Registered Investment Advisory firm - (12/18/2012 Terminated)
New Mexico
Registered Investment Advisory firm - (12/13/2012 Terminated)
New York
Registered Investment Advisory firm - (12/13/2012 Terminated)
North Carolina
Registered Investment Advisory firm - (12/13/2012 Terminated)
Ohio
Registered Investment Advisory firm - (12/13/2012 Terminated)
Oklahoma
Registered Investment Advisory firm - (12/13/2012 Terminated)
Oregon
Registered Investment Advisory firm - (12/19/2012 Terminated)
Tennessee
Registered Investment Advisory firm - (12/21/2012 Terminated)
Texas
Registered Investment Advisory firm - (12/13/2012 Terminated)
Virginia
Registered Investment Advisory firm - (12/13/2012 Terminated)
Washington
Registered Investment Advisory firm - (12/13/2012 Terminated)
Wisconsin
Registered Investment Advisory firm - (12/13/2012 Terminated)
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Contact information


Main Address
2655 1st Street Suite 250, Simi Valley, CA 93065
Mailing Address
P.o. Box 2049, Simi Valley, CA 93062
Phone number
(800) 473-3856
Established
Firm type
Fiscal year end
# of Employees
72

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HBW ADVISORY SERVICES LLC (11/13/2025)

Regulatory assets under management


Total Number of Accounts14,679
AUM (Assets Under Management)$ 1,747,369,322

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


HBW ADVISORY SERVICES LLC

CRD#: 143665Grand Rapids, MI 49546

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