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Joel Darrin Broersma

CFP®
HBW ADVISORY SERVICES
GRAND RAPIDS, MI
·CRD# 2779679·30 years experience

Professional Summary

Joel Darrin Broersma, CFP® is a registered financial advisor currently at HBW ADVISORY SERVICES LLC located in Grand Rapids, Michigan and SILVER OAK SECURITIES, INCORPORATED located in Grand Rapids, Michigan. Joel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Joel has worked at 6 firms and has passed the Series 63, SIE, Series 6 and Series 26 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2006

Years of Experience

30 years in the financial services industry

Current & Past Employments

HBW ADVISORY SERVICES LLC·CRD# 143665
RIA
3333 Deposit Dr. Ne Ste 250, Grand Rapids, MI 49546
March 1, 2010 - Present
SILVER OAK SECURITIES, INCORPORATED·CRD# 46947
RIA
BD
1. 3333 Deposit Dr. Ne Suite 250, Grand Rapids, MI 495462. 833 E 16th Street Suite 200, Holland, MI 49423
October 17, 2024 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
RIA
Grand Rapids, MI
June 26, 2017 - July 20, 2020
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
Grand Rapids, MI
June 26, 2017 - October 22, 2024
HBW SECURITIES LLC·CRD# 136959
BD
Ada, MI
January 6, 2006 - July 24, 2017
AMERICAN GENERAL SECURITIES INCORPORATED·CRD# 13626
BD
Phoenix, AZ
November 29, 2004 - December 31, 2005
PFS INVESTMENTS INC.·CRD# 10111
BD
Duluth, GA
August 27, 1996 - November 9, 2004

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Current Firm

HA
HBW ADVISORY SERVICES LLC

HBW ADVISORY SERVICES LLC

CRD#: 143665 / SEC#: 801-77333
RIA
Registered Investment Advisory firm - SEC (11/7/2012 Approved)
Alabama
Registered Investment Advisory firm - Alabama (12/13/2012 Terminated)
Arizona
Registered Investment Advisory firm - Arizona (12/13/2012 Terminated)
California
Registered Investment Advisory firm - California (1/12/2013 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (12/13/2012 Terminated)
Connecticut
Registered Investment Advisory firm - Connecticut (1/15/2013 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/13/2012 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (12/13/2012 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (11/7/2012 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (12/13/2012 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (12/13/2012 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (12/13/2012 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (12/13/2012 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (12/13/2012 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (1/13/2013 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (12/18/2012 Terminated)
New Mexico
Registered Investment Advisory firm - New Mexico (12/13/2012 Terminated)
New York
Registered Investment Advisory firm - New York (12/13/2012 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (12/13/2012 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (12/13/2012 Terminated)
Oklahoma
Registered Investment Advisory firm - Oklahoma (12/13/2012 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (12/19/2012 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (12/21/2012 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/13/2012 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/13/2012 Terminated)
Washington
Registered Investment Advisory firm - Washington (12/13/2012 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (12/13/2012 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

2655 1st Street Suite 250, Simi Valley, CA 93065

Mailing Address

P.o. Box 2049, Simi Valley, CA 93062

Phone Number

(800) 473-3856

# of Employees

72

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HBW ADVISORY SERVICES LLC (11/13/2025)

Regulatory Assets Under Management

Total Number of Accounts

14,679

AUM (Assets Under Management)

$1,747,369,322

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Pathway Financial Design LLC,Not Investment Related,"3333 Deposit Dr Suite 250, , Grand Rapids, MI, 49546, United States", Financial planning,CEO,10/1/2004,40 hours per month,0 hours during trading hrs, Salary Compensation," This is our DBA, taxed as an S Corporation so salary plus distributions for compensation." 2. HBW Advisory Services LLC,Investment Related," PO Box 2049, , Simi Valley, CA, 93062, United States", Investment advisory firm, Advisory rep,10/1/2004,40 hours per month,5 hours per month during trading hrs, Fee Based Compensation, We run investment advisory services and financial planning fees through this firm. 3. Broersma and Associates LLC,Not Investment Related,"6501 W Webster Road, , Montague, MI, 49437, United States",Contracting,Owner,10/1/2004,3 hrs per month,0 hours per month during trading hrs, No Compensation Presently this is a dormant LLC, used to be used for a rental property that we sold. Keeping it open for future use as we will probably have pathway Financial Design pay my wife for the work she does in the office." 4. Health Insurance-various carriers,Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States", Health Insurance,Producer,10/1/2012,5 hrs per month,0 hrs during trading hours ,Commission Compensation, This is mainly Priority Health used for Medicare Advantage plans. We have same legacy contracts with various carriers that we still get compensation from for traditional health insurance marketed in the past. 5. Heritage Estate Services, Is Not Investment Related," PO Box 66972, , Scotts valley, CA, 95067, United States", Estate planning,Representative,10/1/2013,5 hours per month,0 hours per month during trading hours, Fee Based Compensation, We have used them in the past for estate planning document prep (living trusts) 6. Encore Estate Plans, Is Not Investment Related,"23505 E Appleway Suite 200, #552, , Liberty Lake, WA, 99019, United States", Estate Planning,Producer,6/1/2024,5 hours per month,0 hours per month during trading hours, Fee Based Compensation ,We use them for estate planning document preparation. 7. HBW Partners Tax Services LLC,Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States", Tax preparation and Planning,Owner,10/1/2014,40 hours per month,0 hrs during trading hrs, Commission Compensation, This is our tax preparation and planning firm. 8. ADP payroll Service, Is Not Investment Related,"1575 Arboretum Dr SE, Ste 400, , Grand Rapids, MI, 49546, United States",Payroll,Referrer,2/1/2016,1 hrs per month,0 hrs during trading hours, Commission Compensation," This is who we refer out payroll service clients too, get paid small commission for doing so." 9. Payentry, Is Not Investment Related,"19701 Bethel Church Road Suite 103 Box 320, , Cornelius, NC, 28031, United States",Payroll,Referrer,12/1/2023,1 hours per month,0 hours per month during trading hours, Commission Compensation," This is who we use for some payroll services for our clients, get paid small referral fee." 10. Hansen Brokerage, Is Not Investment Related,"5380 Cascade Road SE, Suite 150, , Grand Rapids, MI, 49546, United States", Life Insurance,Representative,7/1/2024,2 hours per month,0 hours per month during trading hours, Commission Compensation,Life insurance cases. 11. HBW Inc, Is Not Investment Related," P.O. Box 2049, , Simi Valley, CA, 93062, United States", Life Insurance,Representative,10/1/2004,1 hours per month,0 hours per month during trading hours, Commission Compensation," We have some legacy life insurance business through them, which includes a direct contract for Corebridge Life Insurance (American General)" 12. Korhorn Financial Group,Is Not Investment Related,"3333 Deposit Dr NE Suite 250, , Grand Rapids, MI, 49546, United States",Marketing P&C business,Sales,9/2/2024,2 hrs per month,0 hrs during trading hrs,Commission Compensation, Sold P&C Agency to KFG, will get 10% commission for referrals.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HBW ADVISORY SERVICES LLC

HBW ADVISORY SERVICES LLC

CRD#: 143665 / SEC#: 801-77333
RIA
Registered Investment Advisory firm - SEC (11/7/2012 Approved)
Alabama
Registered Investment Advisory firm - Alabama (12/13/2012 Terminated)
Arizona
Registered Investment Advisory firm - Arizona (12/13/2012 Terminated)
California
Registered Investment Advisory firm - California (1/12/2013 Terminated)
Colorado
Registered Investment Advisory firm - Colorado (12/13/2012 Terminated)
Connecticut
Registered Investment Advisory firm - Connecticut (1/15/2013 Terminated)
Florida
Registered Investment Advisory firm - Florida (12/13/2012 Terminated)
Georgia
Registered Investment Advisory firm - Georgia (12/13/2012 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (11/7/2012 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (12/13/2012 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (12/13/2012 Terminated)
Kansas
Registered Investment Advisory firm - Kansas (12/13/2012 Terminated)
Kentucky
Registered Investment Advisory firm - Kentucky (12/13/2012 Terminated)
Missouri
Registered Investment Advisory firm - Missouri (12/13/2012 Terminated)
Nevada
Registered Investment Advisory firm - Nevada (1/13/2013 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (12/18/2012 Terminated)
New Mexico
Registered Investment Advisory firm - New Mexico (12/13/2012 Terminated)
New York
Registered Investment Advisory firm - New York (12/13/2012 Terminated)
North Carolina
Registered Investment Advisory firm - North Carolina (12/13/2012 Terminated)
Ohio
Registered Investment Advisory firm - Ohio (12/13/2012 Terminated)
Oklahoma
Registered Investment Advisory firm - Oklahoma (12/13/2012 Terminated)
Oregon
Registered Investment Advisory firm - Oregon (12/19/2012 Terminated)
Tennessee
Registered Investment Advisory firm - Tennessee (12/21/2012 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/13/2012 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/13/2012 Terminated)
Washington
Registered Investment Advisory firm - Washington (12/13/2012 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (12/13/2012 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(10/17/2024)
RR
California
(10/17/2024)
RR
Florida
(10/17/2024)
RR
Illinois
(10/17/2024)
IAR
Michigan
(3/1/2010)
RR
Michigan
(10/17/2024)
RR
North Carolina
(10/17/2024)
RR
Pennsylvania
(10/17/2024)
IAR
Texas
(2/21/2014)
RR
Texas
(10/17/2024)
RR
Virginia
(10/17/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1996About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Aug 1996About the Series 6 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Jan 2000About the Series 26 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Joel Darrin Broersma's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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