Jeffrey K. Lorenz

ADVISORY ALPHA

Rocklin, CA 95765

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CRD#: 2732722

Professional summary

Jeffrey Kim Lorenz, who also goes by Jeff Lorenz, is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Rocklin, California.

Jeffrey is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1996. Jeffrey has worked at 13 firms and has passed the Series 65, Series 63, SIE, Series 31, Series 7 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Jeff Lorenz

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 401 Financial; Investment-related; 5701 Lonetree Blvd. #219, Rocklin, CA 95765; Insurance product sales; President; President; 12/2011; Approx. 160 hours/month; Approx. 80 hours/month during trading hours; Insurance product sales. 2. Jeff Lorenz; Investment-related; 5701 Lonetree Blvd. #219, Rocklin, CA 95765; Insurance sales; Licensed Insurance Agent; Licensed Insurance Agent; 07/1996; Approx. 160 hours/month; Approx. 80 hours/month during trading hours; Insurance product sales.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Kim Lorenz's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

September 2, 2021 - Present

ADVISORY ALPHA, LLC

Office #1: 5701 Lonetree Blvd. #219, Rocklin, CA 95765

RIA

CRD#: 158282

Rocklin, CA

Past

January 15, 2016 - August 31, 2021

MUTUAL ADVISORS, LLC

RIA

CRD#: 167658

Camarillo, CA

Past

January 15, 2016 - August 31, 2021

MUTUAL SECURITIES, INC.

CRD#: 13092

Rocklin, CA

Past

December 16, 2011 - January 22, 2016

LPL FINANCIAL LLC

RIA

CRD#: 6413

ROSEVILLE, CA

Past

December 15, 2011 - January 22, 2016

LPL FINANCIAL LLC

CRD#: 6413

ROSEVILLE, CA

Past

November 29, 2006 - December 16, 2011

ESSEX NATIONAL SECURITIES, LLC

CRD#: 25454

ROSEVILLE, CA

Past

January 25, 2006 - December 22, 2011

ADDISON AVENUE FINANCIAL PARTNERS, LLC

RIA

CRD#: 127283

ROSEVILLE, CA

Past

October 24, 2005 - December 1, 2006

CUSO FINANCIAL SERVICES, L.P.

RIA

CRD#: 42132

ROSEVILLE, CA

Past

October 24, 2005 - December 1, 2006

CUSO FINANCIAL SERVICES, L.P.

CRD#: 42132

ROSEVILLE, CA

Past

February 2, 2005 - October 17, 2005

PENSION PLANNERS SECURITIES, INC.

CRD#: 14068

SACRAMENTO, CA

Past

January 28, 2005 - October 17, 2005

PENSION PLANNERS SECURITIES, INC.

RIA

CRD#: 14068

ROSEVILLE, CA

Past

October 2, 2001 - December 31, 2002

SECURITIES AMERICA ADVISORS, INC.

RIA

CRD#: 110518

SACRAMENTO, CA

Past

August 21, 2001 - February 14, 2003

SECURITIES AMERICA, INC.

CRD#: 10205

LAVISTA, NE

Past

November 16, 2000 - October 10, 2001

CETERA INVESTMENT SERVICES LLC

CRD#: 15340

ST. CLOUD, MN

Past

September 30, 1997 - November 20, 2000

CETERA WEALTH SERVICES, LLC

CRD#: 13572

EL SEGUNDO, CA

Past

May 31, 1996 - September 11, 1997

MORGAN STANLEY DW INC.

CRD#: 7556

PURCHASE, NY

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499

RIA

Registered Investment Advisory firm - (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

California
(9/2/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 6/28/1996

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 6/7/1996

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 31

Date: 6/19/1996

Futures Managed Funds Examination

General Industry/Product Exam

Series 7

Date: 5/30/1996

General Securities Representative Examination

Principal/Supervisory Exam

Series 24

Date: 1/5/2002

General Securities Principal Examination

Current Firm

ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499

RIA

Registered Investment Advisory firm - (6/14/2011 Approved)

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Contact information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Mailing Address

Phone number

(866) 530-1400

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (48 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (4/24/2025)

Regulatory assets under management

Total Number of Accounts	22,480
AUM (Assets Under Management)	$ 3,468,083,482

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Jeffrey K. Lorenz

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Kim Lorenz's CRS (Customer Relationship Summary).

Certified licenses

Experience

MUTUAL ADVISORS, LLC

MUTUAL SECURITIES, INC.

LPL FINANCIAL LLC

LPL FINANCIAL LLC

ESSEX NATIONAL SECURITIES, LLC

ADDISON AVENUE FINANCIAL PARTNERS, LLC

CUSO FINANCIAL SERVICES, L.P.

CUSO FINANCIAL SERVICES, L.P.

PENSION PLANNERS SECURITIES, INC.

PENSION PLANNERS SECURITIES, INC.

SECURITIES AMERICA ADVISORS, INC.

SECURITIES AMERICA, INC.

CETERA INVESTMENT SERVICES LLC

CETERA WEALTH SERVICES, LLC

MORGAN STANLEY DW INC.

Primary Firm SEC Registration

ADVISORY ALPHA, LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 6/28/1996

Series 63

Date: 6/7/1996

SIE

Date: 10/1/2018

Series 31

Date: 6/19/1996

Series 7

Date: 5/30/1996

Series 24

Date: 1/5/2002

Current Firm

ADVISORY ALPHA, LLC

Contact information

SEC notice filing (48 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

ADVISORY ALPHA, LLC

TRUST BUT VERIFY

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