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Jeffrey Kim Lorenz

ADVISORY ALPHA
Rocklin, CA
·CRD# 2732722·30 years experience

Professional Summary

Jeffrey Kim Lorenz, who also goes by Jeff Lorenz, is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Rocklin, California. Jeffrey is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1996. Jeffrey has worked at 13 firms and has passed the Series 65, Series 63, SIE, Series 31, Series 7 and Series 24 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Jeff Lorenz

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

30 years in the financial services industry

Current & Past Employments

Current

ADVISORY ALPHA, LLCCurrent·CRD# 158282
RIA
5701 Lonetree Blvd. #219, Rocklin, CA 95765
September 2, 2021 - Present

Past

MUTUAL ADVISORS, LLCPast·CRD# 167658
RIA
Camarillo, CA
January 15, 2016 - August 31, 2021
MUTUAL SECURITIES, INC.Past·CRD# 13092
BD
Rocklin, CA
January 15, 2016 - August 31, 2021
LPL FINANCIAL LLCPast·CRD# 6413
RIA
Roseville, CA
December 16, 2011 - January 22, 2016
LPL FINANCIAL LLCPast·CRD# 6413
BD
Roseville, CA
December 15, 2011 - January 22, 2016
ADDISON AVENUE FINANCIAL PARTNERS, LLCPast·CRD# 127283
RIA
Roseville, CA
January 25, 2006 - December 22, 2011
ESSEX NATIONAL SECURITIES, LLCPast·CRD# 25454
BD
Roseville, CA
November 29, 2006 - December 16, 2011
CUSO FINANCIAL SERVICES, L.P.Past·CRD# 42132
RIA
Roseville, CA
October 24, 2005 - December 1, 2006
CUSO FINANCIAL SERVICES, L.P.Past·CRD# 42132
BD
Roseville, CA
October 24, 2005 - December 1, 2006
PENSION PLANNERS SECURITIES, INC.Past·CRD# 14068
BD
Sacramento, CA
February 2, 2005 - October 17, 2005
PENSION PLANNERS SECURITIES, INC.Past·CRD# 14068
RIA
Roseville, CA
January 28, 2005 - October 17, 2005
SECURITIES AMERICA, INC.Past·CRD# 10205
BD
Lavista, NE
August 21, 2001 - February 14, 2003
SECURITIES AMERICA ADVISORS, INC.Past·CRD# 110518
RIA
Sacramento, CA
October 2, 2001 - December 31, 2002
CETERA INVESTMENT SERVICES LLCPast·CRD# 15340
BD
St. Cloud, MN
November 16, 2000 - October 10, 2001
CETERA WEALTH SERVICES, LLCPast·CRD# 13572
BD
El Segundo, CA
September 30, 1997 - November 20, 2000
MORGAN STANLEY DW INC.Past·CRD# 7556
BD
Purchase, NY
May 31, 1996 - September 11, 1997

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 401 Financial; Investment-related; 5701 Lonetree Blvd. #219, Rocklin, CA 95765; Insurance product sales; President; President; 12/2011; Approx. 160 hours/month; Approx. 80 hours/month during trading hours; Insurance product sales. 2. Jeff Lorenz; Investment-related; 5701 Lonetree Blvd. #219, Rocklin, CA 95765; Insurance sales; Licensed Insurance Agent; Licensed Insurance Agent; 07/1996; Approx. 160 hours/month; Approx. 80 hours/month during trading hours; Insurance product sales.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
California
(9/2/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 1996About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 1996About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Jun 1996About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed May 1996About the Series 7 exam

Series 24 — General Securities Principal Examination

Passed Jan 2002About the Series 24 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Jeffrey Kim Lorenz's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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