AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
HP

Herbert F. Prytherch

J. W. COLE ADVISORS
Melbourne, FL 32935
Some features on this profile are disabled
CRD#: 2712073
HP

Professional summary


Herbert Francis Prytherch III, who also goes by Bert Prytherch, is a registered financial advisor currently at J. W. COLE ADVISORS, INC. located in Melbourne, Florida and J.W. COLE FINANCIAL, INC. located in Melbourne, Florida.

Herbert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1996. Herbert has worked at 5 firms and has passed the Series 63, SIE, Series 7 and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Bert Prytherch

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) United HealthCare; investment related; start date 9/1/2008 - agent; activity conducted from branch - 190 McIver Lane Suite 101, Rockledge, FL 32955; sales of Medicare supplements and advantage plans; 4 hours per month, all during trading. (2) FRS Specialist; DBA; 3700 North Harbor City Blvd, Ste 2E, Melbourne, FL 32935; Financial Planning; Advisor; Sales of investment and insurance products; Start 10/3/2023; 24 hrs./mo. during trading. (3) Tax Preparation; Non investment related; 28 Yawl Dr, Cocoa Beach, FL 32931; Sole proprietor; Preparation of personal income tax returns (4) Rooted Financial Solutions; DBA; Financial and insurance sales; Investment Related; 3700 N Harbor City Blvd, Melbourne, FL 32935; Financial Advisor; Start 10/15/2023; 10 hrs./mo. during trading.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Herbert Francis Prytherch III's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

July 1, 2020 - Present

J. W. COLE ADVISORS, INC.

Office #1: 3700 N. Harbor City Blvd Suite 2e, Melbourne, FL 32935
RIA
CRD#: 112294
Melbourne, FL
Current

June 11, 2020 - Present

J.W. COLE FINANCIAL, INC.

Office #1: 3700 N. Harbor City Blvd. Suite 2e, Melbourne, FL 32935
BD
CRD#: 124583
Melbourne, FL
Past

June 5, 2001 - July 2, 2018

VALIC FINANCIAL ADVISORS, INC.

RIA
CRD#: 42803
ORLANDO, FL
Past

June 5, 2001 - December 31, 2001

THE VARIABLE ANNUITY MARKETING COMPANY

BD
CRD#: 5081
HOUSTON, TX
Past

June 5, 2001 - July 2, 2018

VALIC FINANCIAL ADVISORS, INC.

BD
CRD#: 42803
ORLANDO, FL
Past

February 16, 1996 - June 1, 2001

INTEGRATED FINANCIAL PLANNING SERVICES

BD
CRD#: 17935
HEIDELBERG,

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA
Registered Investment Advisory firm - (11/23/2001 Approved)
Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)
Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Florida
(6/11/2020)
IAR
Florida
(7/1/2020)

Exams


State Security Law Exam
RR
Series 63
Date: 1/18/1997
Uniform Securities Agent State Law Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.

CRD#: 112294 / SEC#: 801-60722

RIA
Registered Investment Advisory firm - (11/23/2001 Approved)
Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)
Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
4301 Anchor Plaza Parkway Suite 450, Tampa, FL 33634
Mailing Address
Phone number
(813) 935-6776
Established
Firm type
Fiscal year end
# of Employees
512

SEC notice filing (52 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WRAP FEE PROGRAM (3/28/2025)

Regulatory assets under management


Total Number of Accounts29,614
AUM (Assets Under Management)$ 7,195,237,282

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


J. W. COLE ADVISORS, INC.

CRD#: 112294Melbourne, FL 32935

TRUST BUT VERIFY

Monitor Herbert Prytherch

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


Jason Steven Valavanis
Jason ValavanisAdvisorCheck Check Mark
J.W. COLE FINANCIAL, INC.
RR
Melbourne, FL
John Edward Krehbiel
John KrehbielAdvisorCheck Check Mark
KREHBIEL FINANCIAL LLC
IAR
Satellite Beach, FL
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics