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Bernadina Vankempen Williams

PRINCIPAL SECURITIES
OCALA, FL
·CRD# 2671609·31 years experience

Professional Summary

Bernadina Vankempen Williams, who also goes by Diana Williams, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Ocala, Florida. Bernadina is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1995. Bernadina has worked at 3 firms and has passed the Series 65, Series 63, SIE, Series 31 and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Diana Williams

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

Current

PRINCIPAL SECURITIES, INC.Current·CRD# 1137
RIA
BD
50 Se 16th Ave, Ocala, FL 34471
December 9, 2013 - Present
PRINCIPAL SECURITIES, INC.Current·CRD# 1137
RIA
BD
50 Se 16th Ave, Ocala, FL 34471
December 6, 2013 - Present

Past

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDPast·CRD# 7691
RIA
Ocala, FL
December 9, 2002 - December 2, 2013
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDPast·CRD# 7691
BD
Ocala, FL
November 29, 2002 - December 2, 2013
MORGAN STANLEY DW INC.Past·CRD# 7556
RIA
Ocala, FL
November 30, 1995 - December 4, 2002
MORGAN STANLEY DW INC.Past·CRD# 7556
BD
Purchase, NY
November 24, 1995 - December 4, 2002

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Current Firm

PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

Contact Information

Main Address

711 High Street, Des Moines, IA 50392

Mailing Address

Principal Financial Group 711 High Street, Des Moines, IA 50392-2080

Phone Number

(888) 774-6267

Established

Iowa since 05/01/1968

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

1,464

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (3/30/2026)

Direct owners and executive officers

NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER—
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory Assets Under Management

Total Number of Accounts

68,981

AUM (Assets Under Management)

$17,024,265,096

Disclosures

Regulatory Event

9

Arbitration

3

Bond

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/28/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/28/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

**Rental Property; Not Investment Related; Owner; Start Date; na hrs per month; during trading hours. **Outside Insurance; Investment Related; Group Life & Annuities, LTC, DI, Individual & Group Benefits, Health; Start Date: na hrs per month; during trading hours. **BALLS 14 LLC; Not Investment Related; 1330 SE 15th Ave, Ocala, FL 34471; Owner; LLC owns rental properties in Marion County, FL; Start Date: 01/01/2014; 3 hrs per month; 0 during trading hours. **North Central Florida Clarinet Choir; Not Investment Related; 3330 SE 15th Avenue, Ocala, FL 3471; Board Secretary; Prepare meeting minutes from board meetings; Start Date: 06/23/2018; 1 hrs per month; 0 during trading hours. **Marion County Democratic Executive Committee; Not Investment Related; Ocala, FL; Committee Chair; Prepare agendas and manage volunteers.; Start Date: 01/01/2021; 5 hrs per month; 0 during trading hours. **River Grove Inc; Not Investment Related; Ocala, FL; Director; Business is combination of orange grove and sand mine. Attend director meetings to stay informed of progress of the business. Unpaid director position although income may be paid to trust depending on the profitability of the business.; Start Date: 04/10/2017; 1 hrs per month; 0 during trading hours. **SALVATION ARMY POSITION: Board Member Advisory NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 06/01/2019 ADDRESS: 330 N. Magnolia, Ocala FL 34470, United States DESCRIPTION: Attend board advisory meetings to provide advocacy for less advantaged population in the community including the homeless. No check writing, no bank control, no investment decisions, recruitment of board members. Adding secretary duties. **NAMI OF MARION COUNTY INC. POSITION: Secretary NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 0 START DATE: 01/20/2024 ADDRESS: PO Box 5753, Ocala FL 34478, United States DESCRIPTION: Board of Directors Secretary. Primary responsibility is advocacy of mental health issues. **UNITED WAY OF MARION COUNTY POSITION: Board member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 0 START DATE: 02/03/2025 ADDRESS: 1401 NE 2nd Street, Ocala FL 34470, United States DESCRIPTION: The local United Way Board focuses on three main areas: education, family financial stability and health. Do fund raising projects (e.g. Children's Charity Classic) and provide oversight for the non-profits they support. I am a board member, we meet once per month, and a key responsibility is to assist with fund raising. I have no investment oversight/input and no check writing responsibilities.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Florida
(12/6/2013)
IAR
Florida
(12/9/2013)
RR
Georgia
(12/17/2013)
RR
Massachusetts
(4/10/2014)
RR
Mississippi
(2/16/2017)
RR
New York
(7/22/2026)
RR
North Carolina
(6/21/2018)
RR
Ohio
(9/28/2018)
RR
Virginia
(8/22/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 1995About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Dec 1995About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Nov 1995About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Bernadina Vankempen Williams's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Bernadina Vankempen Williams's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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