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Erick Baer

EMERSON EQUITY
Redondo Beach, CA
·CRD# 2647074·31 years experience

Professional Summary

Erick Baer is a registered financial advisor currently at EMERSON EQUITY LLC located in Redondo Beach, California. Erick is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1995. Erick has worked at 13 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

EMERSON EQUITY LLC·CRD# 130032
RIA
BD
Redondo Beach, CA
March 21, 2018 - Present
EMERSON EQUITY LLC·CRD# 130032
RIA
BD
155 Bovet Road, Suite 725, San Mateo, CA 94402
March 21, 2018 - Present
WOODBURY FINANCIAL SERVICES, INC.·CRD# 421
RIA
Thousand Oaks, CA
September 23, 2015 - December 5, 2016
WOODBURY FINANCIAL SERVICES, INC.·CRD# 421
BD
Thousand Oaks, CA
September 23, 2015 - December 5, 2016
J P TURNER & COMPANY CAPITAL MANAGEMENT, LLC·CRD# 124446
RIA
Thousand Oak, CA
June 2, 2011 - September 23, 2015
J.P. TURNER & COMPANY, L.L.C.·CRD# 43177
BD
Thousand Oaks, CA
June 2, 2011 - September 23, 2015
PLANNED ASSET MANAGEMENT·CRD# 105986
RIA
Calabasas, CA
March 17, 2011 - July 13, 2011
INDEPENDENT FINANCIAL GROUP, LLC·CRD# 7717
RIA
Calabasas, CA
May 3, 2010 - June 1, 2011
INDEPENDENT FINANCIAL GROUP, LLC·CRD# 7717
BD
Calabasas, CA
May 3, 2010 - June 1, 2011
AFA FINANCIAL GROUP, LLC·CRD# 127648
BD
Calabasas, CA
June 1, 2005 - April 29, 2010
AFA ADVISOR SERVICES LLC·CRD# 129104
RIA
Thousand Oaks, CA
May 31, 2005 - April 29, 2010
WORTHMARK FINANCIAL SERVICES, LLC·CRD# 47086
RIA
St. Paul, MN
January 20, 2005 - June 22, 2005
WORTHMARK FINANCIAL SERVICES, LLC·CRD# 47086
BD
St. Paul, MN
March 17, 2004 - June 22, 2005
TRANSAMERICA FINANCIAL ADVISORS, LLC·CRD# 16164
BD
Philadelphia, PA
January 21, 2003 - March 16, 2004
PROFESSIONAL INVESTMENT SERVICES, INC.·CRD# 13703
BD
Winfield, KS
October 8, 2001 - December 20, 2002
PROFESSIONAL INVESTMENT SERVICES, INC.·CRD# 13703
BD
Winfield, KS
December 2, 1998 - April 17, 2001
NEW ENGLAND SECURITIES·CRD# 615
BD
New York, NY
April 3, 1997 - December 31, 1997
SUNSET FINANCIAL SERVICES, INC.·CRD# 3538
BD
Kansas City, MO
September 20, 1995 - October 10, 1996

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Current Firm

EE
EMERSON EQUITY LLC

DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296
RIA
Registered Investment Advisory firm - SEC (4/16/2021 Approved)
California
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
Colorado
Registered Investment Advisory firm - SEC (4/19/2023 Terminated)
Nevada
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
New York
Registered Investment Advisory firm - SEC (9/21/2021 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (4/12/2023 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Virginia
Registered Investment Advisory firm - SEC (2/14/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/16/2022 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (San Francisco district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Mailing Address

155 Bovet Road, Suite 725, San Mateo, CA 94402

Phone Number

(650) 312-0200

Established

California since 10/10/2003

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Medium

# of Employees

343

SEC notice filing (34 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 34 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

FORM ADV PART 2 (4/8/2026)

Direct owners and executive officers

NamePositionCRD#
BALDINI, DOMINIC JULIOMANAGING MEMBER, PRESIDENT, GENERAL SECURITIES PRINCIPAL, CHIEF COMPLIANCE OFFICER, OPTIONS PRINCIPAL, MUNI PRINCIPAL, FINOP3082081
MORRISSEY, KATHLEEN FRANCESCHIEF OPERATIONS OFFICER1771747
SNYDER, SEAN KRISTIANCHIEF STRATEGY OFFICER1860842

Regulatory Assets Under Management

Total Number of Accounts

682

AUM (Assets Under Management)

$321,704,653

Disclosures

Regulatory Event

2

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)- BULLISH BAER-INVESTMENT RELATED, 633 S GERTRUDE AVE. REDONDO BEACH, CA 90277-DBA VIA WHICH SECURITITES ARE OFFERED THROUGH EMERSON EQUITY LLC AND FIXED INSURANCE PRODUCTS ARE MARKETED. OWNER OF DBA, AGENT FOR FIXED INSURANCE, ASSIST CLIENTS IN PROTECTING ASSETS, PROVIDE INCOME, HELP LEAVE A LEGACY, I HELP CLARIFY FINANCIAL INVESTMENTS BY IMPLEMENTING DISCIPLINED STRATEGIES BACKED BY INDEPENDENT RESEARCH, 65 HRS A MONTH, 55 HRS A MONTH DURING SECURITIES TRADING HOURS, 08/2010

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
EE
EMERSON EQUITY LLC

DIAMOND MOUNTAIN FINANCIAL | EMERSON EQUITY LLC

CRD#: 130032 / SEC#: 801-120835, 8-66296
RIA
Registered Investment Advisory firm - SEC (4/16/2021 Approved)
California
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
Colorado
Registered Investment Advisory firm - SEC (4/19/2023 Terminated)
Nevada
Registered Investment Advisory firm - SEC (5/11/2023 Terminated)
New York
Registered Investment Advisory firm - SEC (9/21/2021 Terminated)
North Carolina
Registered Investment Advisory firm - SEC (4/12/2023 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Texas
Registered Investment Advisory firm - SEC (4/11/2023 Terminated)
Virginia
Registered Investment Advisory firm - SEC (2/14/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (11/16/2022 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (San Francisco district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
California
(3/21/2018)
IAR
California
(3/21/2018)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Jan 2005About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jul 2005About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1995About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Erick Baer's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Erick Baer's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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