Robert S. Choy
ROBERT W. BAIRD & CO. | Director, Financial Planning
Santa Clara, CA 95054
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CRD#: 2641028
Professional summary
Robert S Choy, CFP®, CPWA® is a registered financial advisor currently at ROBERT W. BAIRD & CO. INCORPORATED located in Santa Clara, California.
Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2001. Robert has worked at 8 firms and has passed the Series 66, SIE, Series 31, Series 7 and Series 9 exams.
Biography
As a financial planner since 2000, I work hard to assure my clients that together we can create a workable and livable plan that can help lead them to the financial lifestyle they desire. It may not always be easy but it’s definitely worthwhile. Outside of work, I have a passion for art and architecture.
Question & Answer
What are your service offerings?
Comprehensive Financial Planni...
Retirement Planning
Estate Planning
Insurance Planning
Investment Planning
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1)INSURANCE SERVICES OFFERED THROUGH EDELMAN FINANCIAL SERVICES, LLC AND EF LEGACY SECURITIES, LLC; INVESTMENT RELATED; FAIRFAX, VA; AGENT FOR VARIOUS INSURANCE COMPANIES; AGENT ; START DATE: AUGUST 2016; APPROX. 15HRS/MTH ON ACTIVITY; APPROX. 15HRS/MTH DURING SECURITIES TRADING HOURS; INSURANCE SERVICES OFFERED TO CLIENTS OF EDELMAN FINANCIAL SERVICES, LLC AND EF LEGACY SECURITIES, LLC.
CRS (Client Relationship Summary) - RIA
Click below to view Robert S Choy's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2006
CPWA®
Start date: 2015-08-06
Expire date: 2023-06-30
Education
University of Hawaii Master degree, University of Hawaii
Experience
Current
August 28, 2025 - Present
ROBERT W. BAIRD & CO. INCORPORATED
Office #1: 2445 Augustine Drive 2nd Floor, Santa Clara, CA, 95054RIA
BD
CRD#: 8158
Santa Clara, CA
Past
November 1, 2018 - September 26, 2025
EDELMAN FINANCIAL ENGINES
RIA
CRD#: 104510
SANTA CLARA, CA
Past
August 8, 2016 - November 1, 2018
EDELMAN FINANCIAL SERVICES, LLC
RIA
CRD#: 113299
SANTA CLARA, CA
Past
August 8, 2016 - October 31, 2018
RETIREONE INVESTMENT SERVICES, LLC
BD
CRD#: 269923
SANTA CLARA, CA
Past
August 17, 2007 - August 1, 2016
STRATEGIC ADVISERS LLC
RIA
CRD#: 104555
CAMPBELL, CA
Past
June 11, 2007 - July 29, 2016
FIDELITY BROKERAGE SERVICES LLC
BD
CRD#: 7784
CAMPBELL, CA
Past
February 18, 2005 - May 18, 2007
CITIGROUP GLOBAL MARKETS INC.
RIA
CRD#: 7059
HONOLULU, HI
Past
February 18, 2005 - May 18, 2007
CITIGROUP GLOBAL MARKETS INC.
BD
CRD#: 7059
HONOLULU, HI
Past
March 27, 2001 - February 22, 2005
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
RIA
CRD#: 7691
HONOLULU, HI
Past
January 1, 2001 - February 22, 2005
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
BD
CRD#: 7691
NEW YORK, NY
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
California(8/28/2025)
IAR
Texas(8/28/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Current Firm
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
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Contact information
Main Address
777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391
Mailing Address
P.o. Box 672, Milwaukee, WI 53201
Phone number
(414) 765-3500
Established
Wisconsin since 12/29/1919
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
4,175
SEC notice filing (53 States and Territories)
FINRA licenses (53 States and Territories)
Documents
Part 2 Brochures
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| BAIRD FINANCIAL CORPORATION | SHAREHOLDER | |
| BOOTH, STEVEN GREGORY | CHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER | 2147388 |
| DAHLBERG, ERIK CHARLES | DIRECTOR | 1650544 |
| GRAVERSON, CHRISTA LYNN | CHIEF COMPLIANCE OFFICER | 4912961 |
| LAWTON, PATRICK STEVEN | DIRECTOR | 1007318 |
| MAXWELL, TERRANCE PATRICK | CHIEF FINANCIAL OFFICER, DIRECTOR | 1463158 |
| PALMER, ANGELA MARIE | REGISTERED INVESTMENT ADVISOR CCO | 4915568 |
| SCHROEDER, MICHAEL JOHN | DIRECTOR | 1483012 |
| SCHULTZ, PAUL LEE | GENERAL COUNSEL, SECRETARY | 1965163 |
| STANEK, MARY ELLEN | DIRECTOR | 2006493 |
| THUROW, LAURA K | CHIEF OPERATIONS OFFICER | 3193702 |
Regulatory assets under management
| Total Number of Accounts | 350,776 |
| AUM (Assets Under Management) | $ 342,142,869,924 |
Disclosures
| Regulatory Event | 43 |
| Arbitration | 31 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/24/2024 | ||
| 11/15/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
ROBERT W. BAIRD & CO. INCORPORATED
Director, Financial PlanningCRD#: 8158Santa Clara, CA 95054TRUST BUT VERIFY
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