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Cherry Haney Fishburne

PRINCIPAL SECURITIES
Birmingham, AL
·CRD# 2637123·31 years experience

Professional Summary

Cherry Haney Fishburne, who also goes by Cherry Elizabeth Haney, is a registered financial advisor currently at PRINCIPAL SECURITIES, INC. located in Birmingham, Alabama. Cherry is registered as a RR (Registered Representative) and started their career in finance in 1995. Cherry has worked at 9 firms and has passed the Series 63, SIE, Series 7, Series 6 and Series 26 exams.

At a Glance

Best-Interest Standard

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Cherry Elizabeth Haney

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

PRINCIPAL SECURITIES, INC.·CRD# 1137
RIA
BD
3500 Blue Lake Dr Ste 280, Birmingham, AL 35243
March 9, 2020 - Present
THE O.N. EQUITY SALES COMPANY·CRD# 2936
BD
Vestavia Hills, AL
April 27, 2018 - December 31, 2019
HORNOR, TOWNSEND & KENT, LLC·CRD# 4031
BD
Birmingham, AL
March 24, 2010 - May 4, 2018
THE O.N. EQUITY SALES COMPANY·CRD# 2936
BD
Birmingham, AL
September 7, 2004 - January 20, 2010
AMERITAS INVESTMENT COMPANY, LLC·CRD# 14869
BD
Lincoln, NE
October 31, 2003 - September 22, 2004
THE ADVISORS GROUP, INC.·CRD# 14035
BD
Bethesda, MD
August 14, 2000 - October 31, 2003
CONCOURSE FINANCIAL GROUP SECURITIES, INC.·CRD# 15708
BD
Birmingham, AL
January 19, 1999 - August 11, 2000
MONY SECURITIES CORPORATION·CRD# 4386
BD
New York, NY
February 28, 1997 - February 10, 1999
EQUITY SERVICES, INC.·CRD# 265
BD
Montpelier, VT
June 5, 1996 - December 31, 1996
WMA SECURITIES, INC.·CRD# 32625
BD
Duluth, GA
October 20, 1995 - September 25, 1996

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Current Firm

PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

Contact Information

Main Address

711 High Street, Des Moines, IA 50392

Mailing Address

Principal Financial Group 711 High Street, Des Moines, IA 50392-2080

Phone Number

(888) 774-6267

Established

Iowa since 05/01/1968

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Large

# of Employees

1,464

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

FINRA licenses (52 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRINCIPAL DIRECT ADVISORY ACCOUNT FIRM BROCHURE (3/30/2026)

Direct owners and executive officers

NamePositionCRD#
PRINCIPAL FINANCIAL SERVICES, INC.OWNER—
AGRAWAL, VIVEKDIRECTOR8050381
CLAIRE, CHAD THOMASCHIEF INFORMATION OFFICER7219218
DROGAN, THOMAS JOHNCHIEF COMPLIANCE OFFICER2760482
FRIEDRICH, AMY CHRISTINEDIRECTOR7097797
LAWLER, CODY ANTHONYHEAD OF SUPERVISION, HEAD OF OPERATIONS5162072
MCCULLUM, KENNETH ALLENDIRECTOR4695257
MURRAY, MICHAEL FRANCISPRESIDENT/CHIEF EXECUTIVE OFFICER/CHAIR2074275
RANTS, DOUGLAS JOHNCHIEF INFORMATION SECURITY OFFICER7148529
ROBERTS, DAWN MARIECHIEF FINANCIAL OFFICER7929617
SCHELHAAS, NATHAN PAULDIRECTOR7275495
SPADAFORA, CRAIG ALANSENIOR VICE PRESIDENT / HEAD OF ADVISORY AND PLATFORM3184320
VANWINKLE, DANIEL SIMONPSI AML OFFICER4715191

Regulatory Assets Under Management

Total Number of Accounts

68,981

AUM (Assets Under Management)

$17,024,265,096

Disclosures

Regulatory Event

9

Arbitration

3

Bond

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
07/28/2026Cover PageReport
09/26/2025Cover PageReport
10/28/2024Cover PageReport
11/28/2023Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PRINCIPAL SECURITIES, INC.
PRINCIPAL SECURITIES, INC.

BLC EQUITY SERVICES CORPORATION | PRINCOR FINANCIAL/ SERVICES CORPORATION | PRINCOR FINANCIAL SERVICES CORPORATION | PRINCIPAL SECURITIES, INC. | PRINCIPAL FINANCIAL SERVICES CORPORATION

CRD#: 1137 / SEC#: 801-54949, 8-13975
RIA
Registered Investment Advisory firm - SEC (10/10/1997 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Kansas City district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(3/9/2020)
RR
Maryland
(7/5/2022)
RR
Virginia
(3/10/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Sep 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 1998About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Oct 1995About the Series 6 exam

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Mar 1996About the Series 26 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - BD

Click below to view Cherry Haney Fishburne's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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