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Gregory Marshall Brucher

CFP®
CRD# 2620964·Registered 1995 - 2024
Previously Registered: Being a previously registered professional could mean that Gregory is no longer operating under the supervision of the SEC or FINRA. That means that the Securities and Exchange Commission may not be able to oversee the services that this specific professional is providing.

Professional Summary

Gregory Marshall Brucher, CFP® was a registered financial advisor. Gregory was a previously registered financial professional and started their career in finance 1995 - 2024. Gregory had worked at 13 firms and has passed the Series 66, Series 65, Series 63, SIE, Series 3, Series 7, Series 30 and Series 24 exams.

At a Glance

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Fiduciary Standard

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Fee Structure

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Account Minimum

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Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

No current employment

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

31 years in the financial services industry

Current & Past Employments

ALPHACORE CAPITAL LLC·CRD# 174346
RIA
Mckinney, TX
July 14, 2023 - November 1, 2024
CAPITAL INVESTMENT ADVISORS, LLC·CRD# 158055
RIA
Mckinney, TX
November 12, 2018 - February 22, 2023
ALPHAMAX DISTRIBUTORS, L.L.C.·CRD# 8258
BD
La Jolla, CA
April 30, 2010 - July 20, 2018
ICON ADVISERS, INC.·CRD# 108268
RIA
Greenwood Village, CO
April 8, 2010 - April 30, 2010
ICON DISTRIBUTORS, INC.·CRD# 28568
BD
Greenwood Village, CO
April 8, 2010 - April 30, 2010
SMH CAPITAL ADVISORS LLC·CRD# 108344
RIA
Fort Worth, TX
October 14, 2009 - March 29, 2010
SANDERS MORRIS LLC·CRD# 20580
BD
Fort Worth, TX
November 19, 2008 - March 29, 2010
FRANKLIN TEMPLETON FINANCIAL SERVICES CORP.·CRD# 13594
BD
San Mateo, CA
March 26, 2007 - November 4, 2008
TEMPLETON/FRANKLIN INVESTMENT SERVICES,INC.·CRD# 27884
BD
San Mateo, CA
September 8, 2006 - March 26, 2007
PGIM INVESTMENTS LLC·CRD# 105670
RIA
Phoenix, AZ
June 10, 2002 - October 14, 2005
PRUDENTIAL INVESTMENT MANAGEMENT SERVICES LLC·CRD# 18353
BD
Newark, NJ
May 17, 2002 - October 14, 2005
SENTRA SECURITIES CORPORATION·CRD# 10249
BD
Phoenix, AZ
July 16, 2001 - February 5, 2002
SUNAMERICA SECURITIES, INC.·CRD# 20068
BD
Phoenix, AZ
August 1, 1995 - September 5, 2000

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Current Firm

AC
ALPHACORE CAPITAL LLC

ALPHACORE CAPITAL LLC | ALPHACORE WEALTH ADVISORY | ALPHACORE WEALTH ADVISORS

CRD#: 174346 / SEC#: 801-108468
RIA
Registered Investment Advisory firm - SEC (9/28/2016 Approved)
California
Registered Investment Advisory firm - California (11/9/2016 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (9/28/2016 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (10/13/2016 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1200 Prospect St Suite 200, La Jolla, CA 92037

Phone Number

(858) 875-4100

# of Employees

124

SEC notice filing (48 States and Territories)

Registered to provide investment advisory services in 48 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ALPHACORE FORM ADV PART 2A-AUG 2026 (8/28/2026)

Regulatory Assets Under Management

Total Number of Accounts

13,477

AUM (Assets Under Management)

$12,959,408,390

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
10/28/2025Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Own real estate for rental as a AirBnB, less than 10% of total time spent on the activity and 2% of income, not engaged during securities trading hours

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AC
ALPHACORE CAPITAL LLC

ALPHACORE CAPITAL LLC | ALPHACORE WEALTH ADVISORY | ALPHACORE WEALTH ADVISORS

CRD#: 174346 / SEC#: 801-108468
RIA
Registered Investment Advisory firm - SEC (9/28/2016 Approved)
California
Registered Investment Advisory firm - California (11/9/2016 Terminated)
Illinois
Registered Investment Advisory firm - Illinois (9/28/2016 Terminated)
Indiana
Registered Investment Advisory firm - Indiana (10/13/2016 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Oct 2009About the Series 66 exam

Series 65 — Uniform Investment Adviser Law Examination

Passed Jun 1998About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Jul 2018About the SIE exam

Series 3 — National Commodity Futures Examination

Passed Jun 2010About the Series 3 exam

Series 7 — General Securities Representative Examination

Passed Jul 1995About the Series 7 exam

Series 30 — NFA Branch Manager Examination

Passed Nov 2010About the Series 30 exam

Series 24 — General Securities Principal Examination

Passed Feb 1999About the Series 24 exam

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CRS (Client Relationship Summary)

The CRS(Customer Relationship Summary) document is not provided.

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