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David Dean Holland

David Dean Holland

CFP®, ChFC®, CLU®
HOLLAND ADVISORY SERVICES
ORMOND BEACH, FL
·CRD# 2612007·31 years experience

Professional Summary

David Dean Holland, CFP®, ChFC®, CLU® is a registered financial advisor currently at HOLLAND ADVISORY SERVICES, INC. located in Ormond Beach, Florida. David is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. David has worked at 6 firms and has passed the Series 63, Series 7, Series 6, Series 2, Series 26 and Series 28 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 1998
ChFC®
Chartered Financial Consultant
CLU®
Chartered Life Underwriter

Years of Experience

31 years in the financial services industry

Current & Past Employments

HOLLAND ADVISORY SERVICES, INC.·CRD# 136302
RIA
700 West Granada Blvd., Ormond Beach, FL 32174
August 23, 2005 - Present
HOLLAND INVESTMENT SERVICES, INC.·CRD# 148492
BD
Ormond Beach, FL
September 11, 2009 - February 22, 2010
INVEST FINANCIAL CORPORATION·CRD# 12984
RIA
Daytona, FL
November 10, 2003 - June 29, 2005
INVEST FINANCIAL CORPORATION·CRD# 12984
BD
Appleton, WI
October 29, 2003 - June 29, 2005
CPA FINANCIAL ADVISERS, INC.·CRD# 44388
RIA
Daytona Beach, FL
April 16, 2003 - December 31, 2003
CPA FINANCIAL ADVISERS, INC.·CRD# 44388
BD
Daytona Beach, FL
March 26, 1998 - March 2, 2004
CONCOURSE FINANCIAL GROUP SECURITIES, INC.·CRD# 15708
BD
Birmingham, AL
January 21, 1997 - December 31, 1997
FIRST GULFCOAST INVESTMENTS, INC.·CRD# 28715
BD
Venice, FL
May 15, 1995 - January 13, 1997

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Current Firm

HA
HOLLAND ADVISORY SERVICES, INC.

HOLLAND ADVISORY SERVICES, INC. | RETIREMENT DREAMBUILDERS | RETIREE INVESTMENT ADVISERS, INC. | RAM ADVISORY SERVICES, INC. | RAM ADVISORY SERRVICES, INC. | HOLLAND FINANCIAL, INC.

CRD#: 136302 / SEC#: 801-110617
RIA
Registered Investment Advisory firm - SEC (6/12/2017 Approved)
Florida
Registered Investment Advisory firm - Florida (6/27/2017 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/9/2013 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/27/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

700 West Granada Boulevard, Ormond Beach, FL 32174-9036

Phone Number

(386) 671-7526

# of Employees

17

SEC notice filing (11 States and Territories)

Registered to provide investment advisory services in 11 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

FIRM BROCHURE (2/25/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,060

AUM (Assets Under Management)

$307,659,373

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
01/15/2026Cover PageReport
01/24/2025Cover PageReport
03/04/2024Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

I am the CEO of Holland Financial, Inc. (since 1/1/2007), which owns Holland Insurance Services, Inc. and Holland Advisory Services, Inc. As its CEO, I spend 50% of my time overseeing the management and marketing of these firms' services. I am also the managing director (since 5/1/2007) and majority shareholder of Holland, Tacinelli & Klayer, Inc., a tax and accounting firm. As managing director, I spend 30% of my time overseeing the management and marketing of this firm's services. All services of these firms are provided by full-time employees; I do not personally provide the services of these companies to clients. My marketing responsibilities for these firms include hosting a public television program produced by Holland Productions, Inc. (President since 06/2010). I am the CEO of Holland Trustees, Inc. (since 3/21/2025) and spend 15% of my time providing trustee services including acting as a trustee, personal representative, executor, and attorney-in-fact. I have also served as a director of The Davis Foundation, a private foundation since, 3/1/2024. I spend 5% of my time as owner and manager of Holland Brothers Farms, LLC, which raises cattle and livestock which began 08/2021. All entities are located at 700 West Granada Boulevard, Ormond Beach, FL. Except for Holland Advisory Services, Inc., none of these businesses provide investment advice.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HOLLAND ADVISORY SERVICES, INC.

HOLLAND ADVISORY SERVICES, INC. | RETIREMENT DREAMBUILDERS | RETIREE INVESTMENT ADVISERS, INC. | RAM ADVISORY SERVICES, INC. | RAM ADVISORY SERRVICES, INC. | HOLLAND FINANCIAL, INC.

CRD#: 136302 / SEC#: 801-110617
RIA
Registered Investment Advisory firm - SEC (6/12/2017 Approved)
Florida
Registered Investment Advisory firm - Florida (6/27/2017 Terminated)
Michigan
Registered Investment Advisory firm - Michigan (5/9/2013 Terminated)
Texas
Registered Investment Advisory firm - Texas (6/27/2017 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Florida
(8/23/2005)
IAR
Texas
(2/11/2008)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Jan 2009About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Sep 2004About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed May 1995About the Series 6 exam

Series 2 — Non-Member General Securities Examination

Passed May 1995

Series 26 — Investment Company Products/Variable Contracts Principal Examination

Passed Jan 2009About the Series 26 exam

Series 28 — Introducing Broker/Dealer Financial Operations Principal Examination

Passed Mar 1998About the Series 28 exam

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CRS (Client Relationship Summary) - RIA

Click below to view David Dean Holland's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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