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John Michael Scherer

John Michael Scherer

CFP®, ChFC®, CLU®
TRINITY FINANCIAL PLANNING
MIDDLETON, WI
·CRD# 2603969·31 years experience

Professional Summary

John Michael Scherer, CFP®, ChFC®, CLU® is a registered financial advisor currently at TRINITY FINANCIAL PLANNING located in Middleton, Wisconsin. John is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. John has worked at 4 firms and has passed the Series 65, Series 63 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

$250K–$500K

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Who I Serve

Business Owners & Entrepreneurs

Services Offered

  • Retirement Planning
  • Estate & Legacy Planning
  • Financial Planning
  • Tax Planning
  • Risk Management & Insurance
  • Business Services
  • Investment Management

Biography

John is the Principal and founder of Trinity Financial Planning, LLC. He started his financial services career in 1994 as a life insurance agent and later served as a financial planner at a fee-and-commission financial consulting firm specializing in estate planning and business compensation planning. Desiring to offer fee-only advice for a wide range of clientele, he opened Trinity in September 2001 to provide comprehensive, objective consulting to both the wealthy and those building their...

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2000
ChFC®
Chartered Financial Consultant
CLU®
Chartered Life Underwriter

Years of Experience

31 years in the financial services industry

Current & Past Employments

TRINITY FINANCIAL PLANNING·CRD# 115924
RIA
6405 Century Ave #104, Middleton, WI 53562
April 2, 2016 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
El Segundo, CA
April 9, 1998 - December 2, 1998
ROBERT W. BAIRD & CO. INCORPORATED·CRD# 8158
BD
Milwaukee, WI
May 5, 1995 - January 8, 1998
NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC·CRD# 2881
BD
Milwaukee, WI
May 5, 1995 - January 8, 1998

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Current Firm

TF
TRINITY FINANCIAL PLANNING

SCHERER, JOHN MICHAEL | TRINITY FINANCIAL PLANNING, LLC | TRINITY FINANCIAL PLANNING

CRD#: 115924
Minnesota
Registered Investment Advisory firm - Minnesota (3/9/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (3/21/2022 Conditional Restricted)
Wisconsin
Registered Investment Advisory firm - Wisconsin (11/8/2001 Approved)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

6405 Century Ave #104, Middleton, WI 53562

Phone Number

(608) 999-4049

# of Employees

3

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

277

AUM (Assets Under Management)

$102,875,290

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Name: Dry Dog Ranch LLC. Investment-Related: No. Address: 6564 Kimberly Way, DeForest, WI 53532. Nature: Farming. Position/Title: LLC Member. Start Date: 2/21/2011. Approximate hours per month: 2. Approximate hours per month during securities trading hours: 1.
(2) Name: Scherer Brothers Investments LLC. Investment-Related: No. Address: 2435 Forest Hill Ct., Waukesha, WI 53188-2051. Nature: Limited partnership ownership. Position/Title: LLC Member. Start Date: 2/8/2013. Approximate hours per month: Less than 1. Approximate hours per month during securities trading hours: None.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Texas
(4/1/2022)
IAR
Wisconsin
(4/2/2016)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 1998About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 1995About the Series 63 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Apr 1995About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view John Michael Scherer's CRS (Customer Relationship Summary).

Services Offered by John

  • Retirement Planning
  • Estate & Legacy Planning
  • Financial Planning
  • Tax Planning
  • Risk Management & Insurance
  • Business Services
  • Investment Management

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