MR
Melissa A. Reynolds
ROBERT W. BAIRD & CO.
Roseville, CA 95661
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CRD#: 2589479
MR
Professional summary
Melissa Ann Reynolds, who also goes by Melissa Ann Morrison, Melissa Ann Reynolds, Melissa A Reynolds, is a registered financial professional currently at ROBERT W. BAIRD & CO. INCORPORATED located in Roseville, California.
Melissa is registered as a RR (Registered Representative) and started their career in finance in 1998. Melissa has worked at 5 firms and has passed the Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
No
Aliases
Melissa Ann Morrison | Melissa Ann Reynolds | Melissa A Reynolds
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.
CRS (Client Relationship Summary) - BD
Click below to view Melissa Ann Reynolds's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
October 14, 2019 - Present
ROBERT W. BAIRD & CO. INCORPORATED
Office #1: 1400 Rocky Ridge Drive Suite 250, Roseville, CA 95661RIA
BD
CRD#: 8158
Roseville, CA
Past
August 23, 2019 - October 14, 2019
D.A. DAVIDSON & CO.
BD
CRD#: 199
ROSEVILLE, CA
Past
November 14, 2016 - September 19, 2019
ROBERT W. BAIRD & CO. INCORPORATED
BD
CRD#: 8158
ROSEVILLE, CA
Past
July 24, 2015 - February 10, 2016
AMERIPRISE FINANCIAL SERVICES, LLC
BD
CRD#: 6363
Auburn, CA
Past
December 18, 2013 - December 31, 2014
WELLS FARGO CLEARING SERVICES, LLC
RIA
CRD#: 19616
ROSEVILLE, CA
Past
August 22, 2005 - July 29, 2015
WELLS FARGO CLEARING SERVICES, LLC
BD
CRD#: 19616
ROSEVILLE, CA
Past
June 12, 1998 - August 22, 2005
MORGAN STANLEY DW INC.
BD
CRD#: 7556
PURCHASE, NY
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(11/18/2025)
RR
Alaska(10/14/2019)
RR
Arizona(10/14/2019)
RR
Arkansas(9/9/2021)
RR
California(10/14/2019)
RR
Colorado(10/14/2019)
RR
District of Columbia(10/14/2019)
RR
Florida(10/14/2019)
RR
Georgia(10/14/2019)
RR
Hawaii(10/16/2019)
RR
Idaho(10/14/2019)
RR
Illinois(10/14/2019)
RR
Indiana(10/14/2019)
RR
Kansas(2/9/2023)
RR
Massachusetts(10/14/2019)
RR
Michigan(10/14/2019)
RR
Minnesota(7/20/2023)
RR
Missouri(10/14/2019)
RR
Montana(10/14/2019)
RR
Nevada(10/14/2019)
RR
New Jersey(10/14/2019)
RR
New York(10/14/2019)
RR
North Carolina(10/14/2019)
RR
Oregon(10/14/2019)
RR
Pennsylvania(10/14/2019)
RR
South Carolina(10/14/2019)
RR
Tennessee(6/14/2021)
RR
Texas(10/14/2019)
RR
Utah(10/14/2019)
RR
Virginia(10/14/2019)
RR
Washington(10/14/2019)
RR
Wisconsin(10/14/2019)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange
Current Firm
ROBERT W. BAIRD & CO. INCORPORATED
BAIRD | THE DDK GROUP | ROBERT W. BAIRD & CO. INCORPORATED | CHAUTAUQUA CAPITAL MANAGEMENT | BAIRD PRIVATE WEALTH MANAGEMENT | BAIRD PRIVATE ASSET MANAGEMENT | BAIRD INSTITUTIONAL EQUITIES & RESEARCH | BAIRD GENERATIONAL WEALTH GROUP | BAIRD EQUITY ASSET MANAGEMENT | BAIRD ADVISORS
CRD#: 8158 / SEC#: 801-7571, 8-497
RIA
Registered Investment Advisory firm - SEC (7/14/1971 Approved)BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
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Contact information
Main Address
777 E. Wisconsin Avenue, Milwaukee, WI 53202-5391
Mailing Address
P.o. Box 672, Milwaukee, WI 53201
Phone number
(414) 765-3500
Established
Wisconsin since 12/29/1919
Firm type
Corporation
Fiscal year end
December
Firm Size
Large
# of Employees
4,175
SEC notice filing (53 States and Territories)
FINRA licenses (53 States and Territories)
Documents
Part 2 Brochures
Direct owners and executive officers
| Name | Position | CRD# |
|---|---|---|
| BAIRD FINANCIAL CORPORATION | SHAREHOLDER | |
| BOOTH, STEVEN GREGORY | CHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER | 2147388 |
| DAHLBERG, ERIK CHARLES | DIRECTOR | 1650544 |
| GRAVERSON, CHRISTA LYNN | CHIEF COMPLIANCE OFFICER | 4912961 |
| LAWTON, PATRICK STEVEN | DIRECTOR | 1007318 |
| MAXWELL, TERRANCE PATRICK | CHIEF FINANCIAL OFFICER, DIRECTOR | 1463158 |
| PALMER, ANGELA MARIE | REGISTERED INVESTMENT ADVISOR CCO | 4915568 |
| SCHROEDER, MICHAEL JOHN | DIRECTOR | 1483012 |
| SCHULTZ, PAUL LEE | GENERAL COUNSEL, SECRETARY | 1965163 |
| STANEK, MARY ELLEN | DIRECTOR | 2006493 |
| THUROW, LAURA K | CHIEF OPERATIONS OFFICER | 3193702 |
Regulatory assets under management
| Total Number of Accounts | 350,776 |
| AUM (Assets Under Management) | $ 342,142,869,924 |
Disclosures
| Regulatory Event | 43 |
| Arbitration | 31 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 12/23/2025 | ||
| 10/24/2024 | ||
| 11/15/2023 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
ROBERT W. BAIRD & CO. INCORPORATED
CRD#: 8158Roseville, CA 95661TRUST BUT VERIFY
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