Dana M. Anspach
SENSIBLE MONEY | Founder & CEO
Scottsdale, AZ 85251
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CRD#: 2585909
Professional summary
Dana Marie Anspach, CFP®, who also goes by Dana M Anspach, Dana Anspach, Dana Anspach Hensley, is a registered financial advisor currently at SENSIBLE MONEY, LLC located in Scottsdale, Arizona.
Dana is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. Dana has worked at 7 firms and has passed the Series 66, Series 7 and Series 6 exams.
Biography
Dana Anspach is the founder and CEO of Sensible Money, LLC.
In 2020, for the third year in a row, Investopedia named Dana to their Top 100 Most Influential financial advisor list for her contributions to financial literacy. She has been writing as an expert on retirement-related topics since 2008, including contributions to MarketWatch and US News & World Report. She is the author of the lecture series How to Plan for the Perfect Retirement, available on The Great Courses, and the author of the books Control Your Retirement Destiny and Social Security Sense available on Amazon.
Practicing as a financial planner since 1995, when Dana began working with people in their 50’s and 60’s she realized that a different type of planning was needed to align one’s finances for a transition out of the work force. She founded Sensible Money in 2011 with that goal in mind.
As Dana says, “The retirement income planning process is not static; it is alive with choices and variables. To make the best decisions you need a way to understand the interactions of the choices you make and the corresponding impact on your future. You need an independent voice; information free of the influence of politics, financial products, or advertising incentivized media articles. Thus was born the vision for Sensible Money.”
As of 2021, the firm works with clients in over 27 states and manages over $300 million in assets, in many cases responsible for delivering retirement paychecks to families for the next 20 – 30 years.
From 2008 to 2017 Dana wrote as an expert on retirement-related topics for About.com, serving as their “MoneyOver55” expert; this site has now evolved into the topic of Retirement Decisions at The Balance. This position also led to her Twitter handle which is @moneyover55. Twitter is her favorite and most used form of social media.
Dana is actively involved in the industry, serving on the Strategic Retirement Advisory Council for the Investments & Wealth Institute where she helps them expand the reach of the Retirement Management Analyst® (RMA) designation. All Sensible Money financial planners use a planning process designed around the principles and concepts learned in the RMA® coursework. This designation takes a unique look at the risks faced by today’s retiree and teaches a planner how to design a plan that adequately addresses those risks.
Retirement is a series of irrevocable decisions. Dana has created a firm that uses a repeatable process that helps you navigate through these decisions with comfort and ease.
Question & Answer
What are your service offerings?
Investment Planning
Retirement Income Management
Tax Planning
Comprehensive Financial Planni...
Retirement Planning
Are you a "fiduciary"?
Yes
Personal quote
Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.
Aliases
Dana M Anspach | Dana Anspach | Dana Anspach Hensley
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Dana is the proprietor of WildFire Property I LLC, which rents out a residential property. Dana is the proprietor of Anaday LLC, which collects royalties from books and courses she has authored. Dana is a partner in BodyByIntent LLC, co-owned by her husband, who operates this business in the health and wellness industry. Dana is a partner in WMS Investment Management LLC which manages the WMS Fixed Income Fund I, a closed fund where all assets are hoped to be disbursed by year-end 2025.
CRS (Client Relationship Summary) - RIA
Click below to view Dana Marie Anspach's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2003
Experience
Current
July 22, 2011 - Present
SENSIBLE MONEY, LLC
Office #1: 4200 N Marshall Way Suite 2, Scottsdale, AZ 85251RIA
CRD#: 158641
Scottsdale, AZ
Past
September 1, 2006 - July 12, 2011
WEALTH MANAGEMENT SOLUTIONS
RIA
CRD#: 127517
SCOTTSDALE, AZ
Past
October 29, 2003 - December 31, 2005
HOPKINS PARKER FINANCIAL SERVICES LLC
RIA
CRD#: 127810
SCOTTSDALE, AZ
Past
August 29, 2001 - December 31, 2005
1ST GLOBAL ADVISORS INC
RIA
CRD#: 111133
SCOTTSDALE, AZ
Past
July 26, 2001 - December 31, 2005
1ST GLOBAL CAPITAL CORP.
BD
CRD#: 30349
DALLAS, TX
Past
January 12, 2000 - July 18, 2001
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED
BD
CRD#: 7691
NEW YORK, NY
Past
March 7, 1995 - December 15, 1999
WADDELL & REED
BD
CRD#: 866
OVERLAND PARK, KS
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SENSIBLE MONEY, LLC
SENSIBLE MONEY, LLC
CRD#: 158641 / SEC#: 801-110039
RIA
Registered Investment Advisory firm - (3/22/2017 Approved)Arizona
Registered Investment Advisory firm - (4/4/2017 Terminated)Louisiana
Registered Investment Advisory firm - (4/18/2017 Terminated)Massachusetts
Registered Investment Advisory firm - (4/4/2017 Terminated)Texas
Registered Investment Advisory firm - (4/4/2017 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.Highlighted states indicate IAR registrations
IAR
Arizona(7/22/2011)
IAR
Louisiana(3/16/2016)
IAR
Massachusetts(3/19/2014)
IAR
Texas(9/8/2011)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Current Firm
SENSIBLE MONEY, LLC
SENSIBLE MONEY, LLC
CRD#: 158641 / SEC#: 801-110039
RIA
Registered Investment Advisory firm - (3/22/2017 Approved)Arizona
Registered Investment Advisory firm - (4/4/2017 Terminated)Louisiana
Registered Investment Advisory firm - (4/18/2017 Terminated)Massachusetts
Registered Investment Advisory firm - (4/4/2017 Terminated)Texas
Registered Investment Advisory firm - (4/4/2017 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
4200 N Marshall Way Suite 2, Scottsdale, AZ 85251
Mailing Address
Phone number
(480) 719-7290
Established
Firm type
Fiscal year end
# of Employees
17
SEC notice filing (18 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 1,329 |
| AUM (Assets Under Management) | $ 603,666,166 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 12/21/2023 | ||
| 08/16/2022 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
