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Simon Vay Woon

PARAGON FINANCIAL SERVICES
RICHMOND, VA
·CRD# 2581241·31 years experience

Professional Summary

Simon Vay Woon is a registered financial advisor currently at PARAGON FINANCIAL SERVICES located in Richmond, Virginia and LPL FINANCIAL LLC located in Richmond, Virginia. Simon is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Simon has worked at 3 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

PARAGON FINANCIAL SERVICES·CRD# 164832
RIA
3761 Westerre Parkway Suite H, Richmond, VA 23233
October 4, 2012 - Present
LPL FINANCIAL LLC·CRD# 6413
RIA
BD
3761 Westerre Pkwy Suite H, Richmond, VA 23233-1331
February 23, 1995 - Present
LPL FINANCIAL LLC·CRD# 6413
RIA
Richmond, VA
January 2, 2008 - October 4, 2012
WILLIAMS & WOON, INC.·CRD# 121092
RIA
Richmond, VA
December 3, 2003 - December 31, 2007

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Current Firm

PF
PARAGON FINANCIAL SERVICES

PARAGON FINANCIAL SERVICES

CRD#: 164832 / SEC#: 801-117764
RIA
Registered Investment Advisory firm - SEC (12/9/2019 Approved)
Florida
Registered Investment Advisory firm - Florida (12/19/2019 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (5/31/2013 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/19/2019 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/23/2019 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

3761 Westerre Parkway Suite H, Richmond, VA 23233

Phone Number

(804) 673-8888

# of Employees

7

SEC notice filing (8 States and Territories)

Registered to provide investment advisory services in 8 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PARAGON FINANCIAL SERVICES ADV BROCHURE_APPENDIX 1 (3/6/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,382

AUM (Assets Under Management)

$383,742,812

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 10/25/2006: Penn Treaty - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Time Spent 1% - Selling LTC insurance policies. 2. 10/23/2009: Paragon Financial Services - Investment Related - At Reported Business Location(s) - DBA for LPL Business (entity for LPL business). 3. 3/22/2012: Wms. & Woon, LLC - Investment Related - At Reported Business Location(s) - Real Estate Rental - Time Spent 5% - Holding company for our office condo which leases office space to our DBA, which is Paragon Financial Services, Inc. 4. 9/17/2012: Pinnacle Insurance and Financial Services, LLC - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Time Spent 2% - Life Insurance Agent. 5. 2/8/2016: Wms. & Woon, LLC - Investment Related - 3761 Westerre Parkway, Suite H, Richmond, VA 23233 - Real Estate Rental - Started 12/10/2010 - 0 Hours Per Month - Holding company for our office condo. 6. 7/11/2017 - Golden Rule/United Health - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Started 06/21/2017 - 1 Hour Per Month During Securities Trading. 7. 8/16/2018 - Paragon Financial Services - Investment Related - At Reported Business Location(s) - Registered Investment Advisor Hybrid - IAR - Start Date: 10/2009 - 80 Hours Per Month/80 Hours During Securities Trading - Time Spent 50% - I provide investment advisory services through Paragon Financial Services, an independent investment advisor firm. I started this business activity in 10/2009. I expect to spend approximately 80 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 8. 01/04/2023 - Paragon Tax Strategy, LLC - Investment Related - At Reported Business Location(s) - Registered Investment Advisor DBA - Start Date: 01/03/2023 - 10 Hours Per Month/2 Hours During Securities Trading.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PF
PARAGON FINANCIAL SERVICES

PARAGON FINANCIAL SERVICES

CRD#: 164832 / SEC#: 801-117764
RIA
Registered Investment Advisory firm - SEC (12/9/2019 Approved)
Florida
Registered Investment Advisory firm - Florida (12/19/2019 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (5/31/2013 Terminated)
Texas
Registered Investment Advisory firm - Texas (12/19/2019 Terminated)
Virginia
Registered Investment Advisory firm - Virginia (12/23/2019 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(5/15/2013)
RR
Arizona
(10/24/2025)
RR
Arkansas
(10/24/2025)
RR
California
(10/8/1996)
RR
Colorado
(5/15/2013)
RR
Connecticut
(2/11/2013)
RR
Delaware
(10/24/2025)
RR
District of Columbia
(2/27/2020)
RR
Florida
(2/4/1999)
RR
Georgia
(6/17/2010)
RR
Illinois
(5/15/2013)
RR
Indiana
(10/24/2025)
RR
Kentucky
(4/22/2014)
RR
Louisiana
(7/11/2014)
RR
Maryland
(3/3/2011)
RR
Massachusetts
(2/21/2024)
RR
Michigan
(10/24/2025)
RR
Missouri
(7/9/2021)
RR
New Jersey
(8/31/2004)
RR
New York
(2/14/2002)
RR
North Carolina
(2/16/1999)
RR
Ohio
(10/24/2025)
RR
Oklahoma
(12/26/2013)
RR
Pennsylvania
(2/11/2013)
RR
South Carolina
(8/16/2013)
RR
Tennessee
(2/24/2012)
RR
Texas
(7/31/2014)
IAR
Texas
(8/22/2015)
RR
Utah
(10/24/2025)
RR
Virginia
(2/23/1995)
IAR
Virginia
(10/4/2012)
RR
Washington
(7/27/2026)
RR
West Virginia
(2/4/1999)
RR
Wisconsin
(4/1/2019)
RR
Wyoming
(3/15/2013)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Mar 1995About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 1997About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Feb 1995About the Series 6 exam

Series 24 — General Securities Principal Examination

Passed Mar 2007About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Simon Vay Woon's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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