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SW

Simon V. Woon

PARAGON FINANCIAL SERVICES
Richmond, VA 23233
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CRD#: 2581241
SW

Professional summary


Simon Vay Woon is a registered financial advisor currently at PARAGON FINANCIAL SERVICES located in Richmond, Virginia and LPL FINANCIAL LLC located in Richmond, Virginia.

Simon is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2003. Simon has worked at 3 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. 10/25/2006: Penn Treaty - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Time Spent 1% - Selling LTC insurance policies. 2. 10/23/2009: Paragon Financial Services - Investment Related - At Reported Business Location(s) - DBA for LPL Business (entity for LPL business). 3. 3/22/2012: Wms. & Woon, LLC - Investment Related - At Reported Business Location(s) - Real Estate Rental - Time Spent 5% - Holding company for our office condo which leases office space to our DBA, which is Paragon Financial Services, Inc. 4. 9/17/2012: Pinnacle Insurance and Financial Services, LLC - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Time Spent 2% - Life Insurance Agent. 5. 2/8/2016: Wms. & Woon, LLC - Investment Related - 3761 Westerre Parkway, Suite H, Richmond, VA 23233 - Real Estate Rental - Started 12/10/2010 - 0 Hours Per Month - Holding company for our office condo. 6. 7/11/2017 - Golden Rule/United Health - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Started 06/21/2017 - 1 Hour Per Month During Securities Trading. 7. 8/16/2018 - Paragon Financial Services - Investment Related - At Reported Business Location(s) - Registered Investment Advisor Hybrid - IAR - Start Date: 10/2009 - 80 Hours Per Month/80 Hours During Securities Trading - Time Spent 50% - I provide investment advisory services through Paragon Financial Services, an independent investment advisor firm. I started this business activity in 10/2009. I expect to spend approximately 80 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 8. 01/04/2023 - Paragon Tax Strategy, LLC - Investment Related - At Reported Business Location(s) - Registered Investment Advisor DBA - Start Date: 01/03/2023 - 10 Hours Per Month/2 Hours During Securities Trading.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Simon Vay Woon's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

October 4, 2012 - Present

PARAGON FINANCIAL SERVICES

Office #1: 3761 Westerre Parkway Suite H, Richmond, VA 23233
RIA
CRD#: 164832
Richmond, VA
Current

February 23, 1995 - Present

LPL FINANCIAL LLC

Office #1: 3761 Westerre Pkwy Suite H, Richmond, VA 23233-1331
RIA
BD
CRD#: 6413
Richmond, VA
Past

January 2, 2008 - October 4, 2012

LPL FINANCIAL LLC

RIA
CRD#: 6413
RICHMOND, VA
Past

December 3, 2003 - December 31, 2007

WILLIAMS & WOON, INC.

RIA
CRD#: 121092
RICHMOND, VA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PF
PARAGON FINANCIAL SERVICES
PARAGON FINANCIAL SERVICES

CRD#: 164832 / SEC#: 801-117764

RIA
Registered Investment Advisory firm - (12/9/2019 Approved)
Florida
Registered Investment Advisory firm - (12/19/2019 Terminated)
New Jersey
Registered Investment Advisory firm - (5/31/2013 Terminated)
Texas
Registered Investment Advisory firm - (12/19/2019 Terminated)
Virginia
Registered Investment Advisory firm - (12/23/2019 Terminated)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(5/15/2013)
RR
Arizona
(10/24/2025)
RR
Arkansas
(10/24/2025)
RR
California
(10/8/1996)
RR
Colorado
(5/15/2013)
RR
Connecticut
(2/11/2013)
RR
Delaware
(10/24/2025)
RR
District of Columbia
(2/27/2020)
RR
Florida
(2/4/1999)
RR
Georgia
(6/17/2010)
RR
Illinois
(5/15/2013)
RR
Indiana
(10/24/2025)
RR
Kentucky
(4/22/2014)
RR
Louisiana
(7/11/2014)
RR
Maryland
(3/3/2011)
RR
Massachusetts
(2/21/2024)
RR
Michigan
(10/24/2025)
RR
Missouri
(7/9/2021)
RR
New Jersey
(8/31/2004)
RR
New York
(2/14/2002)
RR
North Carolina
(2/16/1999)
RR
Ohio
(10/24/2025)
RR
Oklahoma
(12/26/2013)
RR
Pennsylvania
(2/11/2013)
RR
South Carolina
(8/16/2013)
RR
Tennessee
(2/24/2012)
RR
Texas
(7/31/2014)
IAR
Texas
(8/22/2015)
RR
Utah
(10/24/2025)
RR
Virginia
(2/23/1995)
IAR
Virginia
(10/4/2012)
RR
West Virginia
(2/4/1999)
RR
Wisconsin
(4/1/2019)
RR
Wyoming
(3/15/2013)

Exams


State Security Law Exam
IAR
Series 65
Date: 3/29/1995
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


PF
PARAGON FINANCIAL SERVICES
PARAGON FINANCIAL SERVICES

CRD#: 164832 / SEC#: 801-117764

RIA
Registered Investment Advisory firm - (12/9/2019 Approved)
Florida
Registered Investment Advisory firm - (12/19/2019 Terminated)
New Jersey
Registered Investment Advisory firm - (5/31/2013 Terminated)
Texas
Registered Investment Advisory firm - (12/19/2019 Terminated)
Virginia
Registered Investment Advisory firm - (12/23/2019 Terminated)
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Contact information


Main Address
3761 Westerre Parkway Suite H, Richmond, VA 23233
Mailing Address
Phone number
(804) 673-8888
Established
Firm type
Fiscal year end
# of Employees
7

SEC notice filing (8 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PARAGON FINANCIAL SERVICES ADV BROCHURE_APPENDIX 1 (3/12/2025)

Regulatory assets under management


Total Number of Accounts1,312
AUM (Assets Under Management)$ 337,405,173

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


PARAGON FINANCIAL SERVICES

CRD#: 164832Richmond, VA 23233

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