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Steven Robert Herbst

JOHNSON WEALTH
MILWAUKEE, WI
·CRD# 2577565·31 years experience

Professional Summary

Steven Robert Herbst, who also goes by Steve Herbst, Steven R Herbst, is a registered financial advisor currently at JOHNSON WEALTH INC. located in Milwaukee, Wisconsin. Steven is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1995. Steven has worked at 7 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 52 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Steve Herbst, Steven R Herbst

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

31 years in the financial services industry

Current & Past Employments

JOHNSON WEALTH INC.·CRD# 125557
RIA
555 East Wells Street Suite 1900, Milwaukee, WI 53202
August 18, 2026 - Present
CHARLES SCHWAB & CO., INC.·CRD# 5393
RIA
Brookfield, WI
April 15, 2021 - September 19, 2026
CHARLES SCHWAB & CO., INC.·CRD# 5393
BD
Brookfield, WI
April 15, 2021 - September 19, 2026
TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC·CRD# 20472
RIA
Brookfield, WI
January 2, 2018 - November 13, 2020
TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC·CRD# 20472
BD
Brookfield, WI
December 26, 2017 - November 13, 2020
STRATEGIC ADVISERS LLC·CRD# 104555
RIA
Mequon, WI
October 9, 2006 - December 12, 2017
FIDELITY BROKERAGE SERVICES LLC·CRD# 7784
BD
Mequon, WI
August 2, 2006 - December 8, 2017
B. C. ZIEGLER AND COMPANY·CRD# 61
BD
Milwaukee, WI
April 25, 2003 - July 7, 2006
AMERIPRISE ADVISOR SERVICES, INC.·CRD# 5979
BD
Detroit, MI
January 20, 1995 - May 7, 2003

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Current Firm

JW
JOHNSON WEALTH INC.

CLEARY GULL ADVISORS INC. | MBO CLEARY ADVISORS INC. | JOHNSON WEALTH INC. | JOHNSON FINANCIAL GROUP INC.

CRD#: 125557 / SEC#: 801-61862
RIA
Registered Investment Advisory firm - SEC (3/4/2003 Approved)

Contact Information

Main Address

555 East Wells Street Suite 1900, Milwaukee, WI 53202

Phone Number

(414) 291-4500

# of Employees

142

SEC notice filing (45 States and Territories)

Registered to provide investment advisory services in 45 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

JWI BROCHURE 3-27-2026 (3/27/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,701

AUM (Assets Under Management)

$10,348,426,272

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
11/21/2025Cover PageReport
01/27/2025Cover PageReport
10/25/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Johnson Bank; investment-related affiliate; 555 E Wells, Milwaukee, WI; wealth management, trust services, banking, loans; Wealth Advisor; August 2026; full-time advisor and dual employee of Johnson bank and Johnson Wealth Inc.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
JW
JOHNSON WEALTH INC.

CLEARY GULL ADVISORS INC. | MBO CLEARY ADVISORS INC. | JOHNSON WEALTH INC. | JOHNSON FINANCIAL GROUP INC.

CRD#: 125557 / SEC#: 801-61862
RIA
Registered Investment Advisory firm - SEC (3/4/2003 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Wisconsin
(8/18/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Sep 2006About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1995About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jun 1995About the Series 7 exam

Series 52 — Municipal Securities Representative Examination

Passed Jan 1995About the Series 52 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Steven Robert Herbst's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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SH
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