AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
CY

Cheng H. Yeoh

TRANSAMERICA FINANCIAL ADVISORS
Santa Clara, CA 95051
Some features on this profile are disabled
CRD#: 2557754
CY

Professional summary


Cheng Heong Yeoh, who also goes by Ben Yeoh, is a registered financial advisor currently at TRANSAMERICA FINANCIAL ADVISORS, LLC located in Santa Clara, California.

Cheng is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1995. Cheng has worked at 4 firms and has passed the Series 65, Series 63, SIE, Series 6 and Series 26 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Ben Yeoh

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Sales of insurance and non-insurance products, part-time or full-time, for companies affiliated with Transamerica Financial Advisors, Inc CREEKWOOD VILLAS 11 HOME OWNERS ASSOCIATIONMORGAN HILLCaliforniaUnited StatesNoDIRECTOR OF THE HOA BOARD08/2012PRESENT BEN YEOH APARTMENT RENTALJAMAICANew YorkUnited StatesNoOWNER 05/2012PRESENT PROFESSIONAL GROUP PLANSNEW YORKNew YorkUnited StatesNoBROKER 10/2006PRESENT Dream Builder FinancialPleasantonCaliforniaUnited StatesYesNA 08/2022PRESENT Principal Dental / 0819-Present / Investment-related: No / 500 Ygnacio Valley Road Suite 270 Walnut Creek, CA 94596 / Agent- Broker/ Principal Financial offers many products but I will only sell the group dental plans in this OBA./ Monthly Hrs: .05 / Sec Hrs: 0/ I will occasionally sell the dental plans when opportunities arise. RENTAL PROPERTY - SAN JOSE, 2836 SINGING RAIN PL SAN JOSE CA 95127, START DATE 10-15-2012, NOT INVESTMENT RELATED, PROPERTY OWNER,PROVIDE THE TENANT A SAFE AND CLEAN ENVIRONMENT TO LIVE IN, 1 HRS/WEEK AETNA,151 FARMINGTON AVE.,HARTFORD, CT 06156; BROKER/AGENT; NON-INVESTMENT RELATED; SELLING ONLY HEALTH INSURANCE PLANS,2 HRS/MO. MALAYSIAN PROFESSIONAL & BUSINESS ASSOCIATION,226 AIRPORT PARKWAY STE 480, SAN JOSE CA 95110, NON INVESTMENT RELATED,START DATE 01/01/2013,VICE PRESIDENT, 2HRS PER MONTH UNITED HEALTHCARE; NOT INVESTMENT-RELATED; 400 CAPITOL BLVD, FLOOR 2, ROCKY HILL, CT 06007; HEALTH INSURANCE CARRIER; SALES REPRESENTATIVE/BROKER; 07/16/13; 8 HRS/MONTH; SELLING HEALTH INSURANCE PRODUCTS Silicon Valley Enterprise, Inc/Not investment related/9.1.2017/3375 Scott Blvd 300 Santa Clara CA 95054/President/C Corp set up for signing lease for new office/Once lease is signed, no duties/Approved with restrictions GUARDIAN DENTAL INSURANCE/ 7.1.2017/ INDEPENDENT BROKER/ NON INVESTMENT RELATED/ PO BOX 2459 SPOKANE WA 99210/ SERVICE EXISTING DENTAL INS ACCOUNT/ APPROVED WITH RESTRICTIONS

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Cheng Heong Yeoh's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Cheng Heong Yeoh's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

January 6, 2012 - Present

TRANSAMERICA FINANCIAL ADVISORS, LLC

Office #1: 2975 Bowers Ave Ste. 207, Santa Clara, CA 95051
RIA
BD
CRD#: 16164
Santa Clara, CA
Current

January 6, 2012 - Present

TRANSAMERICA FINANCIAL ADVISORS, LLC

Office #1: 2975 Bowers Ave Ste. 207, Santa Clara, CA 95051
RIA
BD
CRD#: 16164
Santa Clara, CA
Past

March 19, 2009 - January 6, 2012

INVESTMENT ADVISORS INTERNATIONAL, INC.

RIA
CRD#: 139233
SANTA CLARA, CA
Past

April 12, 2002 - January 6, 2012

WORLD GROUP SECURITIES, INC.

BD
CRD#: 114473
SANTA CLARA, CA
Past

January 4, 1995 - April 12, 2002

WMA SECURITIES, INC.

BD
CRD#: 32625
DULUTH, GA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TF
TRANSAMERICA FINANCIAL ADVISORS, LLC
IDEX DISTRIBUTORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, LLC | TRANSAMERICA FINANCIAL ADVISORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, INC | PIONEER WESTERN DISTRIBUTORS, INC. | INTERSECURITIES, INC.

CRD#: 16164 / SEC#: 801-38618, 8-33429

RIA
Registered Investment Advisory firm - SEC (5/16/1991 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Philadelphia district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(1/6/2012)
IAR
California
(1/6/2012)
RR
Georgia
(10/9/2020)
RR
New York
(1/6/2012)
RR
Texas
(12/3/2015)
IAR
Texas
(12/3/2015)

Exams


State Security Law Exam
IAR
Series 65
Date: 2/13/2009
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


TF
TRANSAMERICA FINANCIAL ADVISORS, LLC
IDEX DISTRIBUTORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, LLC | TRANSAMERICA FINANCIAL ADVISORS, INC. | TRANSAMERICA FINANCIAL ADVISORS, INC | PIONEER WESTERN DISTRIBUTORS, INC. | INTERSECURITIES, INC.

CRD#: 16164 / SEC#: 801-38618, 8-33429

RIA
Registered Investment Advisory firm - SEC (5/16/1991 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Philadelphia district office)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
Two Liberty Place 50 South 16th Street, Suite 3700, Philadelphia, PA 19102
Mailing Address
6400 C St Sw, Cedar Rapids, IA 52499-0001
Phone number
(727) 299-1800
Established
Delaware since 12/28/1984
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
1,054

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

TRANSAMERICA FINANCIAL ADVISORS, INC. FORM ADV, PART 2A (10/6/2025)

Direct owners and executive officers


NamePositionCRD#
AUSA HOLDING, LLCOWNER
BARRY, MICHELLE ANNEDIRECTOR, PRESIDENT, CEO2744539
BEITZEL, BRIANDIRECTOR, CHIEF FINANCIAL OFFICER6183770
COSTELLO, ROBERTCHIEF OPERATIONS OFFICER1349716
KRAMER, CHRISTINA DCHIEF COMPLIANCE OFFICER4406871
TJOA, NATHANIELCHIEF SUPERVISORY OFFICER4667709

Regulatory assets under management


Total Number of Accounts42,440
AUM (Assets Under Management)$ 1,730,669,809

Disclosures


Regulatory Event19
Arbitration3
Bond3

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


TRANSAMERICA FINANCIAL ADVISORS, LLC

CRD#: 16164Santa Clara, CA 95051

TRUST BUT VERIFY

Monitor Cheng Yeoh

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Contact information


xxxxx@xxxx.xxx

Similar Advisors


Ashkahn Moayedi
Ashkahn MoayediAdvisorCheck Check Mark
WELLS FARGO CLEARING SERVICES, LLC
IAR
RR
DANVILLE, CA
Ronald William Guay
Ronald GuayAdvisorCheck Check Mark
FALCON WEALTH PLANNING, INC.
IAR
San Jose, CA
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.© 2025 AdvisorCheck, an AIMR Analytics company. All rights reserved.